On November 19, 2015, the golden autumn press conference of Microwhale "2015 WOW PLAY" was held in Beijing. Micro Whale Technology released a 43 inch Micro Whale "Small Steel Gun" WTV43K1 to younger users, which once again refreshed the threshold of Internet TV with "the strongest hardware, the best content, and the highest cost performance". The price is 2098 yuan, including 1899 yuan for hardware and 199 yuan for annual membership fee of Wewhal, which was pre-sale on the official website of Wewhal at 16:00 on November 19. Only three months after the launch and product trial of Microwhale's 55 inch 4K TV WTV55K1, the second new model of Microwhale WTV43K1 was unveiled at the press conference. This 43 inch Internet TV with the code name of "Small Steel Gun" is intended to fit the lifestyle of young people and create a fashion pioneer entertainment experience. WHALEY may start a battle to break the 4K TV market pattern.

The original video is at the end of the article!

In the early morning of the Double 11, Po, the "Kung Fu Panda", delivered a micro whale TV to the user's home in 14 minutes and won the "first order of goods delivered to the whole network of Tmall in 2015". In the past Double 11, Microwhale has repeatedly achieved miracles: with only one 55 inch TV, it sold 27865 sets in Tmall's flagship store, won the sales champion of Tmall's 55 inch single product, and became the youngest billion yuan TV blockbuster. Micro whale was born only a hundred days ago, and the traditional TV bosses and Internet giants won the first battle, showing their extraordinary fighting power to the outside world.

Micro Whale WTV43K1 Internet 4K TV is a test prototype provided by "Kujia Network". In terms of packaging, thick cartons+wooden frames are used for packaging. Open the top of the carton, and there are TV left and right base brackets and cartons with remote controls and other accessories. In terms of logistics, you can rest assured.

When taking out the TV, be careful not to pinch the TV screen with your hands. You can lift the carton vertically by placing it upside down or move the TV out by several people.

Micro Whale TV WTV43K1 adopts a metal bottom frame design, and uses left and right TV brackets to replace the traditional large and heavy base design.

Remote control, power cord, instructions, fixing bolts and other accessories are concentrated in a small box.

Non wall mounted users can install TV by themselves according to the installation steps in the manual.

Unlike the digital channel selection in traditional TV, intelligent TV is more focused on the operation mode of directional selection. The remote control of the micro whale small steel gun adopts the 12 key minimalist design. It is undeniable that the "design of the millet remote control" has promoted the progress of industrial design and user experience in the entire industry. What we learn from is more a silent recognition and affirmation.

The back panel of the main part of the TV adopts the integrated injection molding process of arc edging instead of the current mainstream "metal+transparent plastic" design. The overall thickness control performance is flat, but in essence it can ensure that the transportation or handling process is not easy to deform. Compared with the back panel design of Xiaomi and LeEco, there are many essences of "modern living room art" that can be used for reference.

The back cover details are displayed, including the Micro Whale logo, the TV direction key at the lower right corner, the host nameplate, and the fragile warranty sticker.

The design of the power cord is unique. The 90 ° right angle design not only solves the embarrassment of the traditional TV power cord being forced to contact the wall when it is hanging on the wall, but also provides another more flat and practical design method. The power plug is simple, practical and beautiful.

In terms of TV interface, Microwhale WTV43K1 provides a complete range of connection methods, including the support of mainstream digital optical audio, HDMI, UART (Universal Asynchronous Transceiver Transmitter Transmitter Transmitter) and dual USB3.0 interfaces, and provides antenna input interfaces for analog signals to adapt to the use of different input methods in various regions.

The rear panel interface and Wewhal WTV43K1 interface are sufficient for the access of various intelligent devices. USB3.0 * 2, HDMI * 2, 3.5mm audio output, AV input, RJ45 wired network access SPDIF digital optical fiber audio output, ground wired signal interface, etc. (TV built-in antenna isolator, accessories in the figure are other TV accessories, only for display)

The hexagon wrench and socket head cap screw provided with the machine are used to fix the TV base bracket. Install and fix the TV bracket according to the instructions.

Insert the corresponding base into the bottom of the TV, fix the upper and lower screws and tighten them. The paint gilded base bracket is made of high-quality plastic, which is very solid according to the actual measurement.

The bottom edge of the TV adopts alloy corner design and is printed with WHALEY (Micro Whale TV trademark). I think it should be abbreviated here or replaced with the graphic logo of whale. WTV43K1 does not continue the 55 inch metal wiredrawing TV logo design of Micro Whale, but uses a simpler silk screen logo. In this regard, it is also worth considering the later process improvement.

The power indicator design of TV is very different from the built-in LED of other brands. Microwhale WTV43K1 directly places the LED outside, and uses the reflection of light to reflect the LED light inside the TV body to the external transparent acrylic. The uniform light flashes intermittently with the change of state, instantly improving the product standard.

Micro Whale 43 inch WTV43K1 adopts the design of two section main power switch. When not looking, toggle the switch to completely cut off power to save standby power consumption. It can also ensure safe shutdown in thunderstorm weather without unplugging the power plug.

In addition to retaining the waterfall desktop design of the 55 inch flagship model WUI, the "Small Steel Cannon" still retains the higher cost Bluetooth 4.0 voice remote control in terms of remote control, which can not only realize the pointless remote control operation, but also can search and operate video programs through voice, following the user's usage habits, and changing the current situation that low-cost infrared remote controls are widely used in low-end TVs in the market.

At present, more than 8500 films have been included in the Microwhale film library. In 2015, more than 1 billion blockbusters were all taken. Microwhale has more than 100000 episodes of good dramas, and 600 new films are updated online every year; More 100% coverage of major satellite TV shows and top 10 popular variety shows; The excellent competitions of CSL and Champions League are synchronized, and there are online concerts every week. WeWhale's content is comprehensively leading the industry in terms of quantity and quality, firmly locking in the position of "content king" on the Internet's big screen. In addition, as one of the achievements of Sino British cultural industry cooperation, Microwhale has reached a 4-year cooperation with the BBC to introduce 1200 hours of high-quality documentaries and foreign excellent children's programs; Microwhale has become an important online portal for CMC to create a series of family entertainment experiences such as Lego Paradise; Microwhale is also actively promoting the development of games on the big screen. The 3D TV game masterpiece "Bubble" will soon debut on Microwhale TV. Happy game fans!

Li Huaiyu said: "In terms of content construction, the strategy of Microwhale is like whale water spray: the integrated resources Ali, Tencent and CMC have built a huge whale body together; and then the variety content of Mango TV has been packaged into Microwhale members, becoming the absolute number one in the industry; Among them, the unique film resources obtained by relying on CMC's investment tentacles are the high water jets from whales. With the help of CMC's flagship film industry, Oriental DreamWorks, IMAX China and other film institutions, they occupy the commanding heights of the industry. "

The edge frame of the TV screen is designed with a very narrow plastic frame that is only 0.85 cm long. The visual error is only 6 mm after removing the chamfer. As a design at the price of 2000 yuan, it can definitely be described as "exquisite".

In terms of visual angle, Micro Whale 43 inch TV is the same as many other big brands. It uses LG imported IPS hard screen. The actual visual angle can reach 178 degrees. The screen has a 4K resolution and has 4 times as many pixels as FHD and 8 times as many pixels as HD. It is said that the main thing to buy a TV is to watch the screen. The Microwhale WTV43K1 is definitely the most cost-effective product in the 43 inch smart TV camp.

The measured thickness of the frame shows that the top frame is about 2.15 cm and the bottom frame is about 7 cm thick. Although there is still room for optimization, for new TV products with built-in audio units, more stable internal structure and heat dissipation are more important.

The first time you start the machine, you will be asked to pair the remote control. Press the Home+Menu button of the remote control at the same time according to the prompt, and the pairing will be completed when you hear a "drip". The front appearance is different from the back. The metal bottom frame+the plastic support with the same color match, and the arc support design (indicating familiarity) is also one of the popular minimalist shapes. The overall visual perception is remarkable.

In terms of screen size, for the larger living room of the author's home, the 43 inch micro whale is more suitable for placement in the study or bedroom. Compared with the 50 inch TV, the 43 inch micro whale is a circle smaller; In terms of brightness, the LG panel is brighter than the VA soft screen of Skyworth 50E6CRD 3D TV. The lack of support for 3D playback is the weakness of Microwhale WTV43K1. After all, the high cost performance of 2098 yuan is also a key factor restricting this TV.

Under the wind of the Internet TV wave sweeping the market, Microwhale broke the standard configuration of "low price and low quality" in the industry and went against its path, redefining the new standard of Internet entry-level TV with "the highest configuration hardware+the best content service". Micro Whale WTV43K1 Internet TV adopts a 43 inch 4K RGBW high-definition screen, and adopts LG imported IPS hard screen in hardware. It has 4 times as many pixels as FHD and 8 times as many pixels as HD, which can fully display unprecedented details and achieve retina level visual experience.

Micro Whale WTV43K1 is equipped with a 4K resolution screen, which can achieve a more detailed display effect for users with small room bay distance. Users can also extend the use function of 4K screen by connecting other video input devices. If you use it as a monitor, you will find that there are 3840 * 2160 physical dots in small size, which are delicate and moist. Equipped with the highest architecture 64 bit CPU 6A828 in the TV industry, the image processing performance is first-class. It not only fully supports 64 bit operating system and software, but also fully supports a full range of online and local 4K video hard decoding.

TA can not only be used as a smart TV, but also as a computer display through external HDMI. At present, there are many brands and models of computer graphics cards that support 4K resolution, with prices ranging from 200 to 1000 yuan. Interested netizens can have a try. It is said that it is very good to play large-scale racing games.

Screen monochrome contrast

Compared with the WTV43K1 of Skyworth 50E6CRD Microwhale, the WTV43K1 performs well in color saturation and image restoration.

Actual temperature measurement

After a series of long running local temperature measurements, the maximum temperature of the 43 inch Microwhale TV in use is about 40.5 ℃ at the WHALEY position in the lower middle corner of the front of the TV, the top is basically close to room temperature, and the temperature measured in the center of the screen is 30.7 ℃.

Dynamic shot of 4K source playback

Compared with 1080P resolution, 4K resolution is 4 times the resolution of the latter, and has screen display technology that is closer to the retinal perception. Especially at present, 4K movie sources are gradually enriched, and users can experience more delicate and clearer picture quality. In the future, 4K display will not only be standard configuration, but also become basic configuration, BOE BOE has released 10K TV, but considering the bandwidth problem of 10K film sources and the shortage of film sources, I don't recommend to consider the so-called concept machine. At the same time, LeEco has its own unique optimization scheme for streaming media playback and bandwidth issues of 4K movie sources. Here, we also hope that Microwhale can catch up, not only for content, but also for a smoother experience, depending on the processing and compression capabilities of the whole video content behind it. It is recommended to divide the 4K zone in the UI for users to choose.

After the transformation of TV from traditional cable viewing to built-in Internet intelligent system, it is not only the living room home appliances that mobile phones, tablets and computers can meet or replace that occupy the first screen of vision, but also the Internet TV with more intelligent content and humanized operation input mode has become one of the indispensable digital necessities of the living room from door to door, When people realize that mobile phone access to Internet information hinders the family's supposed movie atmosphere, smart TV deserves to be the new favorite. Speaking of this, of course, we should mention another derivative product of TV - TV box. At present, the combination of smart TV box and LCD TV represented by Xiaomi box may be the main upgrade mode for most users to obtain TV resources. However, most people, including TV users who have never used the built-in intelligent system, have never realized a fundamental problem, Because of the network reception capability of the network set-top box, the antenna receiving the signal becomes the soft rib of this kind of product due to the limitation of the box product size. The coverage area and the transmit/receive power of the antenna directly affect and lead to the instability of WiFi signals. After the TV motherboard with intelligent system is equipped with built-in display equipment, there is more space for antenna coverage, This brings a relatively smooth viewing experience different from box products.

Summary of shortcomings

The design of the rear panel is not strong enough, and mainstream metal materials are not selected; The TV base is made of high-strength plastic material, not metal alloy material. Although it ensures the safety of placement, it does not take care of picky users; LOGO design needs to be simplified; The handle of the remote control is good, but it can be thin and light; As for the bundling sales of 1899+199 yuan of annual membership fee of WeWhale, the author hopes to see that the hardware price of 1899 yuan alone will absolutely kill 99.99% of the TV hardware and price of the same size.

Original video -- please switch between HD/HD mode to watch

epilogue

As one of the few 4K TVs among the current 40-43 inch screen TVs, WeWhale WTV43K1 is extremely "great" to enable users to enjoy higher definition picture quality, richer Internet TV programs, and Android based WUI open platform at a price of 2098. Remember when Xiaomi pulled its smartphone from 5000 yuan to 1999 yuan? "Micro Whale 43 inch 4K Internet TV", as an emerging brand, has broken the standard configuration of "low price and low quality" in the industry under the wind of the Internet TV wave sweeping the market, and has gone against its path, redefined the new standard of Internet entry-level TV with "the highest configuration hardware+the best content services", so that users can buy 4K TV and massive video resources aggregated by more video platforms at the same price, This feat deserves some praise and affirmation.