Recently, Blackberry CEO Cheng Shouzong accepted During the interview, he revealed a lot of information and also clearly stated Blackberry's strategy in this year, which is summarized as follows:

1、 Blackberry will make a profit for the hardware sector in fiscal 2017

In 2015, Cheng Shouzong said that selling 5 million mobile phones a year would make the company profitable, but only 3.2 million were sold in fiscal 2016. However, Cheng Shouzong firmly believes that by reducing operating costs, the company only needs to sell 3 million mobile phones a year to make profits. The performance of the past four quarters shows that BlackBerry has made progress in key nodes: rapid growth in software business, hope for profitability in hardware business and stable and sustainable cash flow;

2、 Seriously pay attention to hardware sales

Blackberry has always been weak in hardware sales, and there are various problems such as poor publicity. Cheng Shouzong said

“We will seriously consider moving to the software business only if hardware sales does not pick up”

"We will seriously consider turning to the software business only when the hardware sales are not improving at all." At the same time, it is clear that if the hardware sales scale continues to shrink, the hardware department will be closed and the security and enterprise markets will be completely focused.

3、 Continue strategy on security, enterprise, terminal, IoT

Since joining BlackBerry, Cheng Shouzong and his team's first task is to repair the balance sheet, generate cash flow continuously in the past eight quarters, and develop a good strategy for security, enterprise, terminal and IoT. This year, Blackberry's investment in IoT will enable 30% growth in software and service businesses. same Blackberry will have some growth opportunities this year, and the only way to achieve growth is to create opportunities in more markets.

Cheng Shouzong said that part of the reason for his presence in the United Arab Emirates is market focus. This is the first stop, which shows how important this region is. The next stop is India, and this year we will see the positive layout of BlackBerry.

4、 Sales in the United Arab Emirates

Cheng Shouzong said that he had met with several telecom operators in the United Arab Emirates. The telecom operators in the United Arab Emirates said that they hoped that enterprise users would use BlackBerry phones, and BlackBerry would work together with the operators.

“This year, I will be pushing two Android devices and the Passport [BB10] with the telco operators”  

That is to say, Blackberry will continue to launch two new Android phones and a customized Passport running the BB10 system this year. Considering that there have been several versions of the Passport before, plus the announcement in the United Arab Emirates (Location of Tuhao) , is this the Porsche Design P'9984?

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