Evan Spence, a writer on Forbes' website, recently criticized Apple's recent spring product launch, saying that the company, like Samsung Electronics in South Korea, has become a profit making enterprise.

The following is a summary of the article:

Apple held a spring product launch on March 21, and immediately launched these products to the market. These actions continue the company's recent consistent practice, and it intends to gradually get rid of the previous concept of a single blockbuster product, to launch a large number of dazzling products, and try to meet the needs of its smartphone ecosystem in all aspects.

The three main products launched at this press conference are not new products. The iPhone SE is just an iPhone 5s with a new "core", the 9.7-inch iPad Pro is just a new member of the tablet computer product line, and the Apple Watch continues to follow the Swatch style in its fashion appearance.

stay At the press conference, when it was announced that Apple would When Watch launched the nylon watch strap, the whole world burst into enthusiastic cheers. In view of this, we question the attitude of the audience and the decision to launch such a product on such an important occasion. The press conference lacks highlights and excitement What we see is that an enterprise that sells as many products as possible is no longer willing to make more efforts and wants to obtain wealth by overdraft in the future.

this The press conference also exposed the weakness of Apple's current strategy, which no longer exists as a benchmark in the market. Small products with the performance of large flagship smartphones already exist, such as Sony's Xperia Galaxy of Compact and Samsung Electronics Mini。 The 13 inch tablet was replaced with a 10 inch product, but the size was changed. Now it seems that the launch cycle of Apple's smart watch strap is six months, and the company believes that the strap is a big The source of income, and also believe that the product can bring a lot of income.

In my opinion, Apple's current strategy is far from the essence of the company's great success. Previously, Apple often launched only one product, and this product often condensed all the elements that it thought represented the future. Through this way Apple dares to compete with Samsung Electronics. As a global leader, Samsung Electronics has launched a large number of products of different sizes and functions at different prices. Its main skill is marketing Let as many consumers as possible enter its platform.

This strategy has brought Samsung Electronics financial success. Apple has decided to adopt the strategy of the Korean company and keep moving forward.

For any enterprise, income generation is certainly not wrong. However, Apple has never adopted the "sea of machines" strategy, which gives the impression that it is superior to this approach. In people's eyes, Apple's hardware products are designed to change the world. This kind of product can gather everything people need. Its strategy is different from that of other manufacturers.

Apple is now launching various products at different prices. Whether this strategy works in the current smartphone market remains to be discussed. At Tim Cook Cook), although the route Apple has followed is extremely safe, it is extremely boring. It no longer pays attention to a single product and lacks a unique vision of hardware. It only cares about putting different price tags on the packaging box, Encourage people to update products every year.

This way will make the shareholders happy, keep the production line working, and allow Apple to continue to grow. But can this practice perpetuate Apple's spirit?

In fact, in today's smart phone market, Apple has gradually changed from a challenger to a defender, constantly exploring technological innovation while taking into account the interests of shareholders. Samsung, as an industry giant, does not seem to have Apple's troubles. Although it has been plagued by performance before, we have seen Samsung's changes from s6 to the current s7 edge, Thanks to the old baggage, Samsung is now running faster. With its own hardware advantages and gradual optimization and progress of Android, the gap between Samsung and Apple on mobile phones is getting smaller and smaller, even partially surpassing Apple. I hope Apple can quickly get rid of today's baggage and regain the original intention of Steve Jobs when he created the iPhone. After all, it is too dependent on the exclusivity of iOS, and it is easy to repeat the mistakes of Nokia in those years.