Since the launch of the Red Rice series, Xiaomi has been hoping to secure a thousand yuan mobile phone market through the "Red Rice" brand. Later Meizu also refused to lag behind and launched the "Meilan" series. Due to the upgrade of the smart phone hardware competition, even thousands of yuan mobile phones can still maintain good performance. Slowly, the market began to be more tolerant of thousands of yuan mobile phones, and consumers are more eager to accept them.
One thousand yuan machine market is divided
When Xiaomi and Meizu tasted the benefits, various manufacturers began to follow up. Kupai deity, Huawei Glory, LeTV, etc., who had long coveted the thousand yuan machine market, began to make efforts in the thousand yuan machine market. Meilan metal, Hongmi note 2, and Le1s all once pushed the MT6795 of MediaTek's high-end positioning to the thousand yuan level, while Meilan metal The Le 1s has also added fingerprint recognition on the basis of the red rice note 2. The Le 1s even has a fast charging function that neither of the other two have, which once created a myth about the cost performance of domestic computers worth 1000 yuan.
What is the meaning of 500 yuan smart phones?
The competition of the 1000 yuan machine has been in full swing, so who is the source of the 500 yuan Hongmi 3 and Meilan 3? Since the 1000 yuan machine market has been so saturated and the competition is so fierce, shifting the battlefield is not an option. In January 2016, Xiaomi upgraded its cost performance ratio again, making Hongmi 3 also use an 8-core SoC (Qualcomm Snapdragon 616). As a mobile phone with a price of 699 yuan, its battery capacity has reached 4100mAh. Although its performance is far from that of its own Hongmi Note 3 series, considering its endurance and performance improvement, Then as a low-end smart phone with a price of 699 yuan, it is not useless. Its unique attributes are its endurance, low price and full network access.
Meilan 3 also uses the 8-core SoC (MT6750) with excellent performance this time. Although the battery is only 2870mAh, considering its starting price of 599 yuan, it is not in a passive situation compared with Hongmi 3. Beauty, low price and all net communication are the distinctive labels of Meilan 3.
When we first entered the era of smart phones, we once remembered Nokia and its non smart phones. The dying Nokia even launched 1050, 230 and other low-cost, endurance and non smart phones for this purpose. Its market positioning is obvious. Such long-term spare tire machines may become the demand of some multi card people. Now let's join Meilan 3 and Hongmi 3 to compete with Nokia 230. The price of the two is only 100~200 yuan higher than that of Nokia 230, but they can also bring a long life. In addition, they also have an advanced Android system, which has better performance. Under such conditions, would you still choose a non intelligent machine as a spare wheel machine for the purpose of life?
500 yuan is the spare tire machine
We have evaluated many low-end thousand yuan levels before, including the Red Rice and Magic Blue series. They have a lot in common, such as no pictures at night, the screen will be bright, multi task operation cards, slow application loading, etc. But if you use them as a standby machine, answer a phone, read WeChat/QQ messages, and have a long standby time, then they are really good choices. The most important thing is that they are really cheap enough to accommodate their other shortcomings. The principle that every penny is worth every purchase will never change. A mobile phone worth 500~700 yuan should do what it should do at this price. It can complete the task in a qualified way and give you a little surprise in other aspects. This is the meaning of their existence.