Lei Jun had previously made remarks on "new domestic products" at the two sessions. In that speech, Lei Jun described the situation of Japanese rice cookers and domestic rice cookers. From this, we can infer that millet can sell millet rice cookers in the name of "new domestic products". Today, Xiaomi released a warm-up video on its official microblog with the title of "Sorry, it really can't stick", which seems to unveil the mystery of this new product - Xiaomi rice cooker.

Xiaomi's The promotional means of "" is somewhat similar to the marketing method used by Xiaomi 5 before, which does not show the full picture of the product, but highlights a detail. The slogan of this video is "Sorry, it really can't stick", which focuses on an important attribute of the rice cooker, "non stick pan".