With the development of smart phone cameras, mobile phones have replaced traditional card cameras in many scenarios, but in some areas, such as ultra long optical zoom, smart phones still cannot do it. Therefore, card cameras have not completely disappeared, but moved towards more professional fields. Sony HX90V, once the world's smallest optical zoom camera, has a successor, That is Sony's upcoming HX80, which further reduces the size of the body.

The HX80 is equipped with a 1/2.3 inch Exmor R CMOS sensor with 18.2 million pixels, a 24-720mm Zeiss lens with 30x optical zoom, a 5-axis anti shake, pop-up flash, a retractable viewfinder, and Wifi/NFC support. The back of the fuselage is equipped with a 3-inch 920000 pixel LCD screen that can rotate 180 degrees. This camera is planned to be launched in April this year, with a retail price of 350 US dollars, equivalent to about 2300 yuan per person.