The long-awaited Apple Spring New Product Launch came as scheduled, and Apple did not disappoint everyone. This time Cook brought 4-inch iPhone SE (starting from 3288 yuan), 9.7-inch iPad Pro (starting from 4888 yuan) and iOS 9.3 system
Apple Watch Price Reduction&iOS 9.3 Release
At the beginning of the press conference, Apple said some of its own application ecology and the number of Apple devices in the world (1 billion Apple devices have been activated at present), emphasized that the dispute with the FBI was to protect users' privacy and security, and mentioned an environmental recycling plan for iPhone, In addition to environmental protection, it also reviewed the contributions made by ResearchKit to the medical industry since its launch, which led to a new service, CareKit, which will first serve Parkinson's patients. Of course, none of the above is the key point. Later, Cook came to the stage and told us that the Apple Watch had achieved good results in the year it was launched. Now, the price of the 38mm sports version of the Apple Watch has been adjusted to $299 (the Bank of China has adjusted it to 2288 yuan, and before the adjustment, it was 2588 yuan).
The new iOS 9.3 will be launched tonight. It will bring the Night Shift function to reduce the blue light at night and let iPhone accompany you to sleep. Specially provide encryption function for memos, suitable for you with small secrets~
Powerful iPhone SE
Comparison Table of iPhone SE Parameters
The main character of this press conference is undoubtedly the iPhone SE, and this time the Chinese mainland is also in the list of countries where the iPhone SE was launched. IPhone SE uses one The 4-inch 1136 x 640 resolution IPS screen (official parameter: contrast 800:1) uses the same Apple A9 processor as the iPhone 6s. So far, the memory size of the rear camera is 12 million pixels (1.22 μ m ƒ/2.2 no optical anti shake), 1.2 million pixels in the front, 4K shooting and slow motion in the rear camera, fingerprint identification function in the Home key, NFC module, Apple Pay support, full network access support, and no 3D Touch, equipped with the latest iOS 9.3 system, There are four colors in total, namely, deep space grey, silver, gold and rose gold. The order started on March 24. The price of 16GB/64GB BOC is 3288 yuan/4088 yuan respectively.
Because the iPhone SE uses the same Apple A9 processor as the iPhone 6s, and its resolution is only 1136 x 640, there is no doubt that the iPhone SE has become the most fluent iPhone at present.
9.7-inch iPad Pro
The 9.7-inch iPad Pro should actually be included in the iPad Air series in terms of body size and weight, but because it has many features of the 12.9-inch iPad Pro, and even some of its hardware performance is better than its big brother, Apple is still entitled "Pro". In terms of appearance, it combines the features of iPad Air 2 and iPad Pro, and adds rose gold color matching. Another small detail is that the body is too thin and the rear camera is too powerful. The rear camera of 9.7-inch iPad Pro is also prominent.
The 9.7-inch iPad Pro uses a 9.7-inch 2048 * 1536 resolution wide color gamut IPS screen. The screen has the function of dynamically adjusting the color temperature. It uses the Apple A9X processor. However, because its performance is slightly lower than that of the 12.9-inch iPad Pro on the official parameters, it is a small castrated version of the A9X processor. Its memory size is temporarily unknown, and it also has four speakers, Support Smart Keyboard and Apple Pencil. In addition, it also uses a 12 megapixel rear camera and supports Live Photos and 4K shooting, as well as dual color temperature fill light, its front camera is 5 million pixels and supports FaceTime function. The battery capacity is 27.5 watt hours, which is much less than the 38.5 watt hours of the 12.9 inch iPad Pro. Finally, it has four colors: deep space gray, silver, gold, and rose gold. Rose gold is newly added. The Bank of China started ordering on March 24. 32GB, 128GB and 256GB sold at 4388 yuan, 5388 yuan and 6388 yuan respectively.
summary
Compared with large-scale Apple devices, the iPhone SE and 9.7-inch iPad Pro are more suitable for small screen enthusiasts. The iPhone SE with Apple A9 processor will never disappoint you in terms of performance. From the configuration parameters of the iPhone SE, its positioning is definitely not a low-end product, but a new 4-inch flagship. For the 9.7-inch iPad Pro, its comprehensive parameters have exceeded that of the 12.9-inch iPad Pro. In fact, the 9.7-inch volume will make it more convenient to carry, and the improvement of the screen and camera will make it more popular than the 12.9-inch iPad Pro.
In short, the two new devices released by Apple's Spring New Product Launch are very useful, and in terms of price, I think their prices are surprise prices.