Goodbye Motorola, Motorola will be renamed Moto
Goodbye Motorola, Motorola will be renamed Moto

Motorola is a brand with countless beliefs and memories. It was split into Motorola Systems and Motorola Mobile in early 2011. The latter is responsible for the Motorola mobile phone we are familiar with and has a rough fate. After it was "sold" to Google, it was acquired by Lenovo Group in October 2014.

Just like Lenovo took the ThinkPad, many people are arguing ThinkPad is not the original ThinkPad, And the same It also encountered the problem of self positioning. It was also rumored that Lenovo would give up the Motorola brand, but Lenovo immediately explained that it would not replace or change Motorola's logo.

Recently Rick Osterloh, President of Motorola, finally revealed more details to the media: The name "Motorala" is finally going out of the market, but it is replaced by "Moto", which is usually called by people, The brand logo of "Bat Wing" will also be retained.

In terms of products, Lenovo positioned Moto at the high-end. The original sub brand Vibe (the flagship of the series used to speak for Kobe) focused on entry and terminal devices, while Moto's low-end Moto G and Moto E will be retained. However, the future of the Droid series (Moto X pole is the national bank version of the Droid Turbo 2), which cooperates with Verizon, a foreign operator, is uncertain, and it is still under negotiation.


Logo under Google


Logo under Lenovo


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Charles Fang
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