According to the report on the introduction of Tencent Technology, Phil Schiller, senior vice president of global marketing, received an exclusive interview with reporters at the Apple Store in Pudong, Shanghai on January 20. Phil Schiller is mainly responsible for the formulation of Apple's global marketing strategy. At the same time, he is also responsible for the application store affairs of all Apple platforms. We can see him at Apple's press conferences in recent years.

Phil Schiller introduces iPhone 6s/6s Plus at the press conference

Reporter and Phil Schiller

During the interview, when the reporter asked Phil Schiller whether there was a small size iPhone, he hesitated slightly and said that the three sizes of iPhones currently on sale by Apple were all very good, but the market still needed surprises.

It is known that the iPhone models that Apple officially sells are iPhone 5s iPhone 6/6 Plus、iPhone 6s/6s Plus， The iPhone 5s plays the role of a small size iPhone. According to Apple's previous iPhone sales experience, the iPhone 5s will stop production in 2016. If Apple wants to keep the 4-inch iPhone product line, it must launch a new 4-inch iPhone. Phil Schiller's words "but the market still needs surprises" also largely confirm the view that the small screen iPhone will be launched this year.