As a new brand in the TV industry, Microwhale may not be known in the first half of 2015, but it is famous for the crazy sales of its first 55 inch TV in Tmall's Double Eleven, and it won the sales champion of Tmall's Double Eleven 55 inch TV. With its powerful hardware configuration, rich film and television resources and high cost performance ratio, it captured the hearts of most consumers, and even redefined the new benchmark of 4K smart TV. The WTV43K1, as the second TV product released by Microwhale after the Double 11 Festival, its built-in hardware is almost the same as that of the 55 inch model, except that the screen size is adjusted to 43 inches, but the price is reduced from 4197 yuan to 2098 yuan, and the price difference of nearly 2000 yuan makes Microwhale's performance and price on the small steel gun sublimate again. So what kind of TV is this? And the writer will look at it.

The packaging of Microwhale TV is the same as that of most household appliances. The difference is that at present, Microwhale TV is only sold through the network. In order to avoid the safety during transportation, the TV is protected by a thick wooden frame before it is delivered to users, and the security is still high. The package size of 43 inch micro whale is 108.9 * 68 * 15.4cm, and its weight is 14kg. In the middle of the front, there is a brand logo of Micro Whale, a black warning sign on the upper left side, and an energy efficiency meter on the right side. The box design is simple.

Open the box, you can see that the only base accessories of Microwhale TV besides the host and a rectangular carton containing remote control, power cord, instructions and installation tools are very simple. The two base components adopt the fashionable Tuhao gold, which is beautiful and fashionable. Unlike the delivery and installation of electrical appliances purchased by the Electrical Appliance City, WeWhale TV does not provide door-to-door installation services, so users need to carefully read the precautions before installation to avoid bumping or damage during removal and installation.

It is not difficult to assemble the TV. The base is marked with English letters and blue Chinese stickers. Just pair it with the lower interface of the TV and tighten the four screws to complete the installation, which is very easy for ordinary users. At the same time, the manufacturer sent an extra screw for standby, which is very considerate. However, TV products are different from digital products such as mobile phones. Users' installation level is limited after all, and simple base installation is OK. If users need to mount, the risk will be high. It is suggested that Microwhale TV form its own after-sales network in the future development to provide users with installation services.

After half an hour or so of assembly, the micro whale small steel gun suddenly appeared on the TV cabinet at home. The body size of the 43 inch micro whale is 961 * 556 * 69mm, including the base of 961 * 599 * 189mm. If it is not hung on the TV background wall but placed on the TV cabinet like the author, the size is still very good. Micro Whale TV is designed with a narrow frame, and the bottom frame is only 15mm wide. It is Tuhao gold, which complements the base bracket. The other three side frames are narrower than the bottom edge in size, about 6.8mm. The black frame with wire drawing process is used to enhance the visual quality of the screen. The overall appearance is fashionable and elegant.

▲ Close up of logo in front of Microwhale TV

▲ Close up of Micro Whale TV base

At the time of assembly, I was very impressed with the ultra-thin body thickness of the Microwhale TV, and when the installation was completed, it brought a stronger visual impact from the side. The thinnest body of the micro whale small steel gun is 17.6mm thick (69mm thick at the bottom), which is really very narrow and thin. Although it is not as narrow as the current 4.9 mm thickness of some major brands, the thinner the product is, the lower the physical strength and the bearable destructiveness of the product will be, so I think it is better to stop.

Micro Whale 43 inch small steel gun adopts LG original imported 4K IPS hard screen, with a resolution of up to 3840 * 2160, 8.29 million pixels, 178 ° ultra wide viewing angle, the panel natively supports 108Bit color generation, and can present 1.07 billion colors. In the power on test, the performance was really good, and the picture quality was very clear. It was really ecstatic that a TV set priced only 2098 yuan could reach this level.

▲ Display effect of micro whale TV HD pictures

▲ Micro Whale TV 4K video display effect

▲ Multi angle image quality display effect

The micro whale small steel gun is equipped with an ultra-high definition image quality engine, and 24 image quality and color enhancement technologies are added. At the same time, through the intelligent pixel compensation algorithm, the full HD resolution image quality can be improved to nearly 4K image quality, presenting more excellent image quality for users. 4K supports H.265 10Bit hard decoding to further improve the user's visual experience. From the above several live pictures, we can also see that the screen display of the micro whale small steel gun is very clear, and the detail performance is also very good. If you compare it with the original picture carefully, you will find that the saturation is slightly lower, but it is still very good on the whole.

In addition, the micro whale small steel gun also supports the selection of picture style. Users can choose different modes according to different use scenarios. The micro whale small steel gun has six inherent modes and user-defined modes for users to choose. Choosing the appropriate picture mode in different scenarios can also bring better picture quality and appearance.

Compared with the bright screen and exquisite design in front, the rear side of the micro whale small steel gun gives a feeling of simplicity and orderliness. The top part is a strip heat sink, and the middle part of the bottom part is a highlighted product logo and product parameter label. The four screws that are regularly distributed around are the mounting screws of the hanging bracket. When it is necessary to hang, unscrew them and use them together with the hanging bracket. The power interface of Microwhale is located on the left side of the TV, the right side is the L-shaped interface area, and the lower side is the 5-way direction key for screen selection and other operations. In addition, Microwhale has also designed the anti-theft lock position. Although it is not available for home use, the design is very considerate.

In terms of TV interface, the micro whale small steel gun can be said to be very comprehensive in setting, including SPDIF digital optical fiber audio output port arranged horizontally RJ45 wired network port, AV input port, HDMI interface supporting audio return supporting composite video broadcast signal, UART (Universal Asynchronous Transceiver and Transmitter), antenna interface, vertically arranged 3.5mm audio output, HDMI interface and two groups of USB3.0 interfaces. It includes all daily household interfaces and external equipment expansion interfaces. Although some interfaces are not commonly used at present, they are better than none.

The micro whale small steel gun is also very careful in detail processing. For the ultra-thin TV structure, the micro whale uses a detachable power line, and the power socket uses a recessed design. Both ends of the power cord are L-shaped design, which will not occupy too much horizontal space when inserting, effectively reducing bending and bumping, and extending the service life of the power cord.

The five way key at the bottom right corner of the backplane is a multi-functional key with navigation function in addition to controlling the screen selection box. It can perform simple control operations, such as signal source selection, on-off control, volume adjustment, etc. Although no one may use it at ordinary times, it can be used for simple control when the remote controller is temporarily unavailable or the battery is dead, Such design is very necessary.

The micro whale small steel gun is designed for bottom sound, and the sound hole occupies about 2/3 of the space at the bottom to ensure better sound transmission. Through the tightly arranged sound holes at the bottom, you can see the dual stereo speakers inside. The sound unit is 8W full band design. It uses wool diaphragm and the second generation "San greal" treble technology, which has a good mid-range and treble effect. In addition, Microwhale supports Dolby and DTS audio double decoding, and embedded Dolby ATMOS panoramic sound field technology, so that you can enjoy a fuller sense of space in daily movie watching and song listening.

In addition to the sound generating unit, the working indicator light and power switch of the micro whale small steel gun are also designed at the left and right ends of the bottom. It is worth saying that Microwhale is very different in the design of the indicator light. It is not a traditional LED indicator light, but a transparent acrylic corner fitting that directly guides the LED light inside the fuselage to the front of the fuselage, which is very innovative.

In terms of remote control design, the Micro Whale Cannon abandons the traditional infrared technology and adopts Bluetooth 4.0 technology for command transmission, and adds voice recognition function to support movie search, weather query and setting related, which greatly optimizes the search speed and is convenient for the elderly and children to use. 12 key remote control design, frosted texture, comfortable operation. Equipped with Bluetooth technology, 360 ° remote control without dead angle is very convenient.

In addition to remote control, WeWhale also launched a special app for TV control. By installing an app on the mobile phone, you can easily realize the control function of analog remote control. With the application installation function and screen projection function, users can project the resources in the mobile phone to watch on the TV and get a better visual experience. However, in the process of use, the app has flashback, and stability and compatibility still need to be optimized.

As a smart TV, a high-speed and intelligent "brain" is indispensable. The reason why the micro whale small steel gun is called the small steel gun is that in addition to its excellent display effect, its high performance configuration is also particularly outstanding. The Microwhale Small Steel Gun is equipped with the highest architecture 64 bit MStar 6A828 core processor in the TV industry. Based on the Cortex A53 under ARM V8 architecture, the main frequency is 1.4GHz. In addition to 1.5G DDR3 running memory, 8G storage memory, and the powerful Mali-450 MP4 (4+2) 6-core GPU, the Microwhale Small Steel Gun has an impressive running ability. It is worth mentioning that the micro whale 43 inch small steel gun and its 55 inch model are the same in the above aspects, but the price difference is nearly 2000 yuan. Therefore, the small steel gun is absolutely attractive in terms of price.

The Microwhale Small Steel Gun is built with Android 5.0 system. Through optimization, it adopts a flat waterfall homepage design, which is divided into six parts: signal source selection, My TV, wonderful recommendation, classification, application and setting. The content supports direct access to the plate without the need to advance layer by layer, which is very convenient and fast to operate and effectively reduces the operation time.

▲ Display of each plate of micro whale small steel gun

In terms of content source, Micro Whale Steel Cannon has multiple categories, such as film and television, music, news and information, as well as special columns for children, animation, drama and other columns for children and the elderly, which fully meet the viewing needs of every family member.

Micro whale small steel gun It has a super complete Chinese classic film library, and Time Warner, Oriental Dreamworks TVB、 Star Media, English Premier League, China Team, major satellite TV and other nearly 30 platforms. 100% of the blockbuster cinemas in 2015 and More than 90% of popular TV dramas and top variety shows can be seen on WeWhale TV. At present, there are more than 8500 movies and 100000 episodes of good dramas, which can really be described as vast. Of course, to enjoy such powerful film and television resources, we need to deal with Microwhale members, and Microwhale is the most powerful The price of 2098 yuan already includes 199 member fees for one year. Users can enjoy one year's membership treatment after activating members according to the prompt.

In terms of applications, Microwhale did not do too many built-in applications, but gave more initiative and options to users. Users can install applications through remote installation and USB flash disk installation, or download apps such as TV butler. In short, it is very convenient. In addition, Microwhale supports Bluetooth 4.0 module and can be compatible with Bluetooth handle, Bluetooth audio, Bluetooth bracelet and other peripherals. Users can experience the fun of large screen games through the installation of some games.

As an intelligent TV in the new era, the Micro Whale Small Steel Gun not only makes great efforts in picture display and system resources, but also shows a very humanistic side in some small details of the settings. For example, the power-off protection and night volume control functions are very considerate and practical. In addition, Micro Whale also applies the concept of screensaver to TV sets. A beautiful picture with relaxing music makes people feel relaxed when their eyes are sleepy.

At the end of the report, the effect of the lower mounting is shown (because the bracket is not dedicated to Microwhale, there is a slight exposure of the bracket on the TV):

Conclusion: As a dark horse in the TV industry this year, the 43 inch smart TV of Micro Whale Small Steel Gun has no shyness in appearance design or material application. LG has imported IPS hard screens, 64 bit CPUs with the highest architecture in the TV industry, HI-FI level speakers, and super many film and television resources known as "the first library of Internet large screen terminals" It has once again stirred the capital of today's TV market, and even has the potential to redefine it. Although it does not support 3D, it is a pity that it can reduce the price of 4K HD smart TV to 2098 yuan. Such boldness is enough to make people admire it, and it is really affordable for consumers.