Since iPhone 5, Apple has launched its latest flagship smartphone iPhone every year in September, which means that fans need to wait a year to experience a better and more powerful next generation iPhone.

According to the latest report of technology news website Fudzilla, Apple may make changes in fiscal 2016 to reverse the adverse situation of declining iPhone sales. According to the report, Apple will launch its next generation flagship smartphone, the iPhone 7, in the first half of 2016. In this way, Apple can attribute the sales growth of iPhone 7 to fiscal 2016.

This change in strategy will bring about an adjustment in Apple's performance. Apple can still write sales growth expectations in its fiscal year 2016 report, rather than the performance decline widely believed by the market.

Why is it possible for Apple to launch the iPhone 7 in the first quarter of this year? First, some people really need a new iPhone; Secondly, in the first quarter of 2016, this is the time when many of Apple's smartphone competitors are expected to release their flagship products. Because Apple's iPhone has advantages in hardware configuration and software functions, Apple can take this opportunity to open the gap between iPhone and competitors' products, which is conducive to Apple's gaining more market share.

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