When the product meets the blessing of feelings, how much sense is left in the hammer?
When the product meets the blessing of feelings, how much sense is left in the hammer?

Yesterday, Hammer officially released the Hammer Smartisan T2 in Beijing, which has attracted the attention of Hammer Powder, Luo Powder and non fans. From the perspective of fans' expectations, this press conference is undoubtedly an explanation of Laoluo's feedback to users, while the understanding of non fans is undoubtedly an additional controversial topic.

  After yesterday's press conference, the author was ready to talk about the "crosstalk performance conference". However, considering the objectivity of emotional writing, the author waited until today's mood calmed down before starting to write. I feel like I have something to say about the whole press conference and some product innovation.

 

There is no doubt that every press conference of Luo Yonghao can always pay more attention than other manufacturers, which does not need the media or we media to spread. As mentioned above, the spread of a topic must depend on the disputes and key points, and Lao Luo and Hammer T2 are undoubtedly the root of the controversy of this topic. In the end, a paranoid sentimentalist who talks about crosstalk cannot be accepted by users as a leader of a technology company, not to mention the controversial hammer Smartisan T2.

 

Before the launch, everyone's understanding of the appearance of Hammer T2 had no fresh feeling. In contrast, the real machine photos exposed by microblog users were more interesting. Of course, it does not mean the machine itself, but the exposure of Weibo was first attacked by abusive fans, and then the account was completely banned. Everything seems to be so paranoid and full of feelings. But what's interesting is that the next day, a user said that he accidentally picked up a hammer T2 while drinking coffee, and then more photos were exposed again. In my opinion, the probability of picking up a T2 is lower than the probability of the author being willing to pay for a T2, which is nothing more than a bitter scene of breaking cans.

 

At this press conference, the hammer Smartisan T2 still retains many original paranoid colors, such as the buttons on both sides and the physical buttons on the bottom, but it is still worth affirming in terms of innovation, such as the combination of power and HOME keys, The application and details of the 2.5d screen are more perfect. However, after some functions have been blessed, people have to feel a little sorry.



1. Metal unbroken middle frame VS iPhone


Why is it said that this is a blessed product design? First of all, as for Lao Luo, perhaps a perfect frame without any openings is the real perfect feeling. But when a person who claims to have feelings infinitely magnifies this bigotry, then he undoubtedly treats all people as fools. It is undeniable that no one can match the copywriting and PPT ability of the Hammer team. He can ignite all the quiet cells in your body, and let you say sincerely, Brother Long is awesome! However, this cannot be regarded as the ability to ridicule the opponent and find some dead people to make a dialogue without proof of death. The reason why iPhone and other manufacturers disconnect on the metal middle frame is that they use the metal body technology. Only by retaining the antenna on the middle frame can the signal be more beautiful. So, when a machine that completely adopts plastic technology uses a metal middle frame, which will not have a great impact on the signal, why is it that the feeling of amplification alone is a perfect unbroken middle frame, while what is demeaning is the intention of friends? Yes, maybe you can think that what the user knows is good looking.

 

2. The perfect design of integration!


It can also be said that this is a derivative of the above middle box. In order to reduce the number of openings, the new design combines the SIM card and the button design. This seems to be a very good innovation, but many users point out that this is actually a take it!

This design process has been applied to several models by MOTO earlier. Compared with Motorola, the former synonym of Emotion, today's Emotion Hammer seems to pay homage. As far as I am concerned, I don't oppose the way of hammer, but what I want to say is that when you compare yourself with other friends and businesses, you can magnify your feelings, but when you bring it, you can only brag about it. You are paranoid and arrogant, but you are also extremely weak.

 

3. The true feelings of people first!


At this point, I have to mention yesterday's emotionality, which is also the root of the author's emotionality. When I saw that people in Weibo and WeChat circles of friends added the function of remote assistance to the aura of feelings, I began to feel a little helpless. This is something that other manufacturers have long played bad, Meizu's remote assistance, Huawei's family care, Xiaomi's screen sharing, and Yijia's remote assistance are all the same things.

Some hammer powder kindly reminded the author: "FXXX, we didn't say we were the first." Some hammer powder also said, "You can go ahead.".



In fact, before coding this article, the author had as many as ten reasons to refute it, but as he wrote, he did not want to continue, or did not understand why he wrote this article. The author sometimes admires their emotional strength, which is totally incomprehensible to the author. Well, after returning to the essence of the product, there is no doubt that this is an outdated flagship that can only sell for 1000 yuan. There is no quick charge, no fingerprint, no phase focusing, no metal body, etc. However, if you increase your confidence, the price of 2499 yuan seems not so expensive. Since last night, fans and non fans have been arguing about the price. Undoubtedly, OPPO, VIVO and other machines that obviously hurt the father dare to sell 2000+, 3000+. Why can't we sell 2499 yuan? In fact, is this important? After careful consideration, this may be the power of belief. Like factory workers and factory girls who believe in OPPO and VIVO, you are paranoid about loving Lao Luo and go farther and farther in the light of feelings. Apart from the essence of products and the reason of consumption, other things may not matter!

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Qiu Zhongkai
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