====[Colorful Red (Marketing Part) - market pursuit and "hot" sales]====  

First, red. Red, in the eyes of Chinese people, is a festive color and a symbol of wealth. It is quite appropriate to use "red" to describe the hot sales of Glory 7 after its listing.

Glory 7 was released on June 30 this year. Compared with the classic Glory 6, Glory 7 is fully upgraded in terms of configuration, experience, materials, etc., focusing on photography, intelligent voice and back fingerprint recognition. The price starts from 1999 yuan, and it was officially launched on July 7.

How about the sales volume? The answer is "fire" is a mess.

At the press conference of Glory 5X, Huawei announced that the global sales of Glory 7 exceeded 2.8 million units 100 days after its listing, and the overall network praise rate reached 98%. That is to say, in the 100 days after its listing, on average, 28000 units were sold every day, more than 1100 units were sold every hour, and one Glory 7 was sold every three seconds.

The most commendable place is Glory 7, which is not only "horizontal in the nest", but also very popular in overseas markets. It is understood that Glory 7 has landed in 24 countries and regions, and its overseas sales reached 400000 units in 50 days. It quickly won the sales champion of the best-selling models of Amazon in France, and was rated as the most cost-effective mobile phone by the German media.

According to the previously released data, the sales volume of Glory 6 exceeded 4 million one year after its listing. At present, the performance of Glory 7 is much better. In October this year, Huawei announced that the Glory brand is expected to complete the 2015 annual shipment target by the end of October, and has already completed the annual sales target of $5 billion this year in advance. For every US $100 million increase in sales revenue in the next two months, 100 million yuan will be returned to users, and it is estimated that more than 1 billion yuan will be delivered. Now, Huawei's glorious feedback plan for purchase has exceeded 800 million yuan, which is the conscience of the industry.

In view of the fact that there are two e-commerce festivals at the end of the year, namely "Double 11" and "Double 12", the sales performance of the Glory brand focusing on "Glory 7" in the fourth quarter of this year will also increase rapidly. If calculated according to Huawei's estimated annual sales target of 6 billion US dollars, the sales volume of Glory brand mobile phones will exceed 18 million. Even if one third of them are contributed by Glory 7, the sales volume of Glory 7 will also exceed 6 million.

[Comments]

Since the launch of Glory Brand, classic products have been launched repeatedly, and the continuous hot sales have generated good market recognition. "Word of mouth" marketing makes it irresistible in the market. However, in the second half of the year, the price of Huawei's high-end brand Mate8 moved up and down as a whole, and the low configuration products entered 2000+. At the same time, the price of the new machines of the ChangPlay series and Changxiang series was between 1000 and 1500, and the market space of the Glory series products was between 1500 and 2000+.

In addition, before the launch of new products, Glory products often adopt a significant price reduction strategy for the previous generation of products. For example, Glory 6 products will be reduced by 300-500 yuan for Glory 7 products. The price reduction cycle is too fast and the price reduction range is too large, which also easily affects the recognition and loyalty of users to the brand.

Huawei low-end brand, Huawei Glory, Huawei Mate and other products fight on their own. On the surface, although the product line is rich and the market positioning covers all the price ranges from 100 yuan to 4000+, there is too much overlap of products at the same price, which not only impacts the competitive products of friends, but also causes "fraternity" of the same brand, which can be described as "killing thousands of enemies and losing eight hundred".

Therefore, although Huawei Glory is different from Huawei Mate, Huawei Changxiang and other marketing systems, as the same brand, it is recommended to further coordinate and strengthen collaboration in terms of new product release, market pricing and market positioning.

====[Colorful orange (configuration) - balanced configuration, full of "orange" color]====

Orange is a vibrant and dynamic color. It is appropriate to evaluate the balanced configuration of Glory 7. Glory series mobile phones have always been known for their balanced configuration and excellent performance. Glory 7 not only "condescends" to transplant Huawei's HiSilicon 935 chip for P8 to Glory 7, but also achieves balanced and coordinated hardware configuration in memory, screen, battery and other aspects, which can be said to be full of orange.

Glory 7 uses the eight core 64 bit processor of Kirin Hisense 935, and its GPU is Mali-T628. In terms of memory configuration, 3GB operation storage and 16G internal storage are adopted, and the maximum 128GB MicroSD (T-Flash) expansion card is supported, which can meet most daily applications. In terms of screen, it adopts 5.2 inch, 1920x1080 resolution ultra sensitive touch, In Cell full fit technology LCD screen, which supports glove operation, with a color gamut of 85%, a pixel density of 424ppi, 1500:1 ultra-high contrast and CE color enhancement technology, 3.58mm narrow frame, and 72.39% of the screen. On the battery, the battery capacity of Glory 7 reaches 3100mAh.

From the practical experience, this configuration is very balanced, taking into account the various scenarios of daily use of mobile phones, and fully meeting the needs of daily learning, work and entertainment.

In terms of screen display, you may notice that the pictures of the seven chapters of Insects show the display of the screen. In general, the overall color of the screen is sharp and bright, and the restoration effect of the green system is slightly insufficient. The viewing angle of the screen is also large. Of course, as a relatively private personal product, the larger the viewing angle, the better.

In addition, the size of 5.2 inches is good for both men and women in terms of grip. Single hand operation can basically cover about 60% of the screen area.

The chip of Glory 7 adopts the eight core 64 bit processor of Kirin Hisense 935. Kirin 935 adopts the standard eight core Cortex-A53 architecture. Four of them are the standard low-power mode A53, running at 1.5GHz, while the other four are the enhanced version A53 equipped with Huawei's self-developed Library, running at 2.3GHz. The GPU is Mali-T628.

For this processor, everyone has different opinions.

Bug thinks that although this processor is not as powerful as expected in terms of score, it is very comprehensive and balanced, and also reflects the competitiveness of Glory 7. First, the 64 bit eight core processor ensures the maximum range of system and application compatibility, without obvious shortcomings and hard injuries, and can effectively deal with video decoding, game operation, data processing Multi task operation and other daily mobile applications. Second, chipsets with independent intellectual property rights are more popular with major customer groups such as party and government organs in China, and have more advantages in project bidding and system integration; In foreign countries, we can also calmly deal with various intellectual property review and barriers. Third, the production capacity of Glory 7 can be made more independent and competitive by using its own chipset.

[Comments]

In today's mobile phone market, hardware configuration is a common marketing strategy. Many products are used to highlighting the hardware in a certain aspect. They directly focus on how many points they run, what kind of chip, how much memory, how much battery, and the lowest price of the same configuration. They even violate the Advertising Law to create the world's best and the world's first. This is very similar to the PC market.

In fact, it is the shortest board, not the longest, that determines the capacity of the barrel. Today, with the development of the information economy, our consumers have a high level of rational thinking ability and information knowledge quality. We are also familiar with some features and gimmicks that focus on hardware, and we are tired of aesthetics.

For a mobile phone, whether it is easy to use or not, the balance of hardware configuration, optimization of system UI, endurance and humanized industrial design need to be considered. It is too biased to blindly evaluate the number of points, instantaneous computing ability, and the operation of a single program in the laboratory. As the hardware performance has entered the era of excess, ordinary consumers pay more attention to stability, durability and reliability when using mobile phones. The balance of mobile phone configuration and comprehensive performance are more important.

====[Colorful Yellow (Appearance) - Elegant and Magnificent, "Yellow" Gold Armor]====

Gold is the only exterior color of the Glory 7 All Netcom Edition. The exterior color of Glory 7 is golden, and the design of exterior elements pays more attention to the golden section ratio for layout. It is said that the Glory 7 All Netcom Edition is "yellow" and golden, which is worthy of its name.

Next, let's show the appearance of Glory 7.

The all Netcom version of Glory 7 shows the difference of dignity from the packaging box. Although the appearance of the packaging box is still "Huawei Blue", the word "7" on the front of the packaging box shows the iteration mark of the product.

Different from the packaging of Huawei's glory series products in the past, this product uses a square cylinder. Is there something hidden in it?

Open the package and solve the problem. It turns out that the packaging box of Glory 7 can also be used as a power supply base and mobile phone bracket. This packaging design conforms to the concept of conservation and environmental protection, and is also very practical and worthy of praise.

The package includes mobile phone, data cable, charger, card needle, quick guide, three pack voucher, membership gold card, glory smart function card, 2015 GO glory public service action card, 100 day mobile phone worry free broken screen insurance card and other accessories.

The size of Glory 7 is 143.2 × 71.9 × 8.5mm, and its weight is about 157g. From the visual point of view, it seems to be light and thin. However, as the main metal appearance, the moderate thickness enhances the metal texture and strength, making the phone full of tough and tough temperament.

The design elements of the mobile phone appearance do not adopt the usual axial symmetry design, but follow the golden section ratio for asymmetric layout.

The golden section refers to dividing the whole into two parts. The ratio of the larger part to the whole part is equal to the ratio of the smaller part to the larger part, which is about 0.618. This ratio is recognized as the most aesthetic ratio, so it is called the golden section. Because the spiral of the nautilus implies the Fiboracci sequence, and the ratio between the two terms of the Fiboracci sequence is infinitely close to the golden section. Therefore, this design has become a nautilus spiral.

The headphone hole, fill light, sensor and even the fingerprint identification module on the back of Glory 7 are positioned according to the golden section ratio, breaking the rigidity of the single board in the design of traditional mobile phones, presenting a balanced and ultimate aesthetic feeling, and giving people a more harmonious and pleasing feeling.

The upper panel of the screen is the light distance sensor from left to right, the front camera is 800 pixels, the earpiece with long and thin openings and a sunken design, and the right end of the earpiece is a hidden information light. A fill light is also designed on the right side of the earpiece for self taking.

The lower part of the panel is clean and tidy. The return key, home key and program switch key are integrated into the virtual key at the lower part of the screen, which is also a common design scheme of Huawei products.

The biggest change of Glory 7 is the body material. The body adopts the industrial design of integrated all metal wrapping, integrated molding and precision cutting; The back cover is made of aluminum alloy metal. The finely polished metal material is warm and smooth. The high-quality trimming process not only feels comfortable, but also pleasing to the eye. It also improves the heat dissipation performance and the overall strength of the phone.

The top and bottom of Glory 7 continue to be made of plastic, and smart dual Design+seamless switching technology to ensure signal strength and effectively solve the signal problem of metal fuselage.

Glory 7 places the main camera and fingerprint identification in the center of the back of the phone. The raised glory mark, the sunken fingerprint identification module and the lens edge are all decorated with beveled trim, giving the phone a sense of contour and metal.

Among them, the camera pixels have reached 20 million. By adding PET sheets, the CD grain density has been improved. With dual color temperature flash lights, the appearance is very tall and tall. Of course, the camera protrudes from the back panel, slightly uncomfortable. If the phone is equipped with a leather case or protective case, the problem of the lens protruding can also be solved.

The fingerprint identification of Glory 7 adopts a square design, which is located below the camera.

As an aside, Glory 7 was released in the middle of the year. In just a few months, the contradiction between the all metal body and the signal problem on several mobile phones released at the end of the year has been perfectly solved, and fingerprint recognition has also rapidly developed from square to round. The rapid technological progress of mobile phones is also amazing.

The top of Glory 7 is designed with 3.5mm headphone interface, microphone and infrared emission port. The design of the infrared port enables the mobile phone to have the function of a remote controller, which is more playable.

Now the practice of placing speakers at the bottom of the phone body has almost become the industry standard, which makes the phone look more compact and tight as a whole. The Micro USB slot is located in the middle, with the speaker on the left and the microphone on the right. It is interesting that Glory 7 has designed a "seven hole" speaker, which can be said to be a painstaking effort.

On the right side of the fuselage, the volume control key adopts an integrated design, and below the volume key is the power/lock screen key. The power key adopts an innovative concave convex design and CD stripe light sense, and different paragraph sense enables users to distinguish.

On the right is the key feature of Glory 7 - Zhiling button. The "Zhiling" button has deeply integrated Internet resources and services, realizing a breakthrough experience for consumers in mobile Internet life. The function of Zhiling key will be introduced in detail later.

[Comments]

As for the appearance of mobile phones, Bug wants to discuss the continuity and convergence of mobile phone appearance design.

The corporate culture, product concept and brand characteristics of a brand will be reflected to varying degrees in the industrial design of a specific product, whether it is clothing, cars or digital products. We often see a famous brand product. We can know which product it is without looking at the logo. This is not only a brand's understanding, control and expression of industrial design, but also an important symbol of brand maturity.

The embodiment of brand culture in appearance design is difficult to be realized on a product, which requires a long-term accumulation and precipitation process, which requires continuity, consistency and inheritance of design style. Mature brands and iterative products will maintain the consistency of style, thus enhancing the recognition of products and helping to improve consumer loyalty. However, immature brands have a great variety of product styles, which also exposes the brand's uncertain understanding of products and can not give people a sense of reliability.

We can see that in recent years, with the gradual maturity of domestic mobile phone brands, many brands have formed their own distinctive styles in product design. The product recognition is very high, and it is known at a glance that it is a mobile phone of a certain brand, which also reflects the maturity level of China's mobile phone manufacturers. Correspondingly, the international influence of domestic mobile phone brands continues to increase.

While the appearance design of the same brand maintains continuity, there is also a trend of convergence of different brand design styles. Narrow edge without frame, back arc round edge, side voice hole, back fingerprint, appearance color, etc., all came together, and similar designs were adopted, showing the convergence of different brands. There are three reasons for this. One is the result of the optimization and improvement of ergonomics. In the process of continuous improvement, everyone has come to the same place through different paths, forming a mainstream aesthetic. The second is the result led by Samsung and Apple. In the face of the "winner takes all, Matthew effect", it is normal that the appearance design style is dominated by the strong, and it is difficult for the weak to speak out and gain recognition. Just like a few years ago, Nokia and Motorola led the design style. Third, the organizational structure of industrial production. In the production organization of modern manufacturing industry, contract manufacturers, mold manufacturers, design agents, etc. are relatively concentrated, and more than 70% of mobile phones are produced and manufactured in mainland China. It is not surprising that we learn from each other.

Glory 7 not only maintains the continuity of Huawei products in appearance design style, but also has convergence with other brands. In terms of design idea expression and brand culture display, Glory 7 is relatively good. The existence of convergence is also determined by the industrial position of Glory Brand. Perhaps when Huawei becomes an industry leader in glory, it will set a precedent and create its own personal and style appearance design.  

====[Colorful green (system) - personality system, "green" color fresh]====

The main tone of the LOGO interface of the EMUI system is "green", which reflects the concept of pursuing efficiency, speed, stability and portability in the system design. In particular, the powerful customizability and the convenience of operation give people a fresh feeling. It is really a very pleasant and refreshing thing to "grasp" the cumbersome control in every move.

The All Netcom version of Glory 7 is equipped with Huawei's deeply customized EMUI3.1 system based on Android system. Those who are familiar with Huawei mobile phones are no strangers to this system. After three stages of improvement, EMUI has become a very stable, user-friendly and efficient system, and has been branded with a distinctive Huawei brand.

EMUI3.1 still uses the iconic magazine to unlock, slide up to change the background, slide down to call up the menu, and support background music playing. Lock screen resources can be customized and updated regularly. It has greatly expanded the functions and uses of mobile phone lock screen. This design, which has been learned by many lock screen software, has become a popular trend.

In the lock screen or standby interface, sliding down from the top will bring up the notice/switch bar. The notice and switch adopt the label design, so that the sliding menu can accommodate more content. The key of the shortcut menu can be adjusted by the user. If you slide down in the middle of the standby screen, the "Global Search" interface will be called up, and the recently run programs will also be displayed synchronously.

On the default system interface, EMUI adopts a flat icon appearance design. The WYSIWYG icon management and storage mode is very convenient for dragging and sorting, and the system operation is more concise and user-friendly. Without the native Android secondary menu mode, all application management operations are carried out on the desktop. Through different touch gestures, plug-in addition, application deletion, background program cleaning and other operations are activated. These are similar to traditional mouse desktop operations, so users can easily master them.

At the same time, Glory 7 also provides a wealth of shortcut modes for mobile phone control through a series of intelligent aids, such as situational intelligence, voice wake-up, intelligent function, gesture control, one hand operation, hover button, leather case mode, intelligent wire control, intelligent screen capture, etc. At the same time, you can customize the navigation bar buttons below.

In a word, through direct desktop operation, pull-down menu shortcut, smart key shortcut and relevant intelligent assistance, almost 80% of the system controls can call up the corresponding interface in 2-3 operations to complete relevant operations. This reflects the understanding and intention of EMUI on humanized design, and significantly increases the user stickiness of the system. Users who are "used to" by EMUI will have a long time to adapt to changing other mobile phones.

[Comments]

EMUI has always been controversial in the eyes of players. There are not only firm supporters, but also many complaining attackers. In fact, objectively speaking, EMUI is a system with great customization freedom. Everyone can fully customize the appearance, interface, manipulation and shortcuts of the system according to their own manipulation habits, thus creating a "unique" use environment. Of course, this may also be a complaint of many consumers. After all, the freedom of customization, from another perspective, is the cumbersome setting.

The convergence of appearance design mentioned earlier is also reflected in the mobile phone system. Not to mention that there are many similarities and differences between various Android kernel based systems. In fact, even Apple's IOS and Android systems are learning from each other. For example, Apple's floating buttons, single-layer desktop, and Android's up and down shortcut menu calls have become common design standards for mobile phone systems. The reality of "you have me, I have you" is attributed to the sharing of open Internet culture. Just as a popular word cannot find its source, this convergence is the result of natural selection of public interest and the result of the unity of everyone's practice, communication and cognition. It is unnecessary and impossible to find the original source.

====[Colorful Green (Basic Chapter) - safe and lasting, "green" description light]====

Endurance and security are the foundation of mobile Internet terminals. The more powerful the mobile phone functions, the stronger the foundation must be. If the endurance is not strong and the safety is not guaranteed, all applications will be impossible to talk about. Glory 7's outstanding endurance and the system's security scheme protect your mobile phone and keep it in a "safe period".

On the battery, the battery capacity of Glory 7 reaches 3100mAh, and it also supports fast charging technology. Use the fast charging charger to fully charge in 1 hour and 25 minutes. The standard charger will charge in about 1 hour and 46 minutes, and charge 50% in 30 minutes. Considering that the screen of Glory 7 is only 5.2 inches, in addition to the low consumption and high efficiency of Huawei's chipset, the in-depth optimization of the UI system, and the perfect fit of the communication network, all of these ensure the mobile phone's endurance.

In the actual test, the mobile phone can stand by for more than 20 hours under heavy use, while the actual charging test can charge more than 90% after 1 hour and 15 minutes.

Glory 7 adopts fingerprint identification 2.0 technology, which is the first press fingerprint identification scheme without metal ring in the industry, and can unlock in 0.5 seconds at the fastest. The introduction of fingerprint identification, especially fast fingerprint unlocking, combines screen unlocking and security authentication, effectively improving the security level of mobile phones and the comfort of mobile phone use.

In addition, Glory 7 has also expanded the application of fingerprint function. Through fingerprint payment, file security cabinet, application lock, stop alarm clock, fingerprint photography, fingerprint answering phone (long press) and other functions, it can ensure the security of the mobile phone during key and sensitive operations, while random touch has further enriched the mobile phone control methods, especially when operating the mobile phone with one hand, it is faster and easier.

The use of fingerprint touch to control mobile phones is somewhat similar to the "touch pad" of laptops. At present, the operation is relatively simple. Here is a bold suggestion: you can enlarge the area of fingerprint identification area on the back, and drag, double click and click the "touch pad" on the back to realize functions similar to computer mouse operation, which will be a very cool way to control mobile phones.

In addition, Glory 7 also provides a system security management solution to comprehensively manage and set system optimization, applications, traffic, batteries, and anti harassment. We can see that even programs built into the system can be deleted, making the whole system more lightweight and efficient.

[Comments]

Glory 7 has done a very good job in terms of security and endurance, which can ensure that the mobile phone always runs efficiently, and effectively prevent various problems and hidden dangers in information security and mobile phone use.

Extraneous remarks: At present, there are an unprecedented number of intelligent digital products, most of which have built-in batteries. However, due to the size limitation, the battery capacity cannot be very large. Since the use of batteries has a discharge life, the battery capacity of a digital product often becomes a decisive factor in the service life of the product. Many smart watches, micro investment, wireless headsets and speakers, smart home products, including mobile phones, are often scrapped because the batteries are weak and cannot be replaced.

Therefore, Worm envisages that a battery standardization system for digital products should be established from the national or worldwide industry level, and the batteries of the products can be disassembled, replaced and mixed, thus making the life of digital products longer. This also reflects the requirements of green, low-carbon, environmental protection and energy conservation.

====[Colorful Blue (Newsletter) - Stable Communication and Smooth "Blue" Sea Travel]====

Blue is the primary color of the communication industry; The Internet has also been known as the ocean of information. Huawei brand focuses on innovative research and development in the information and communication industry. It has become a whole industry chain manufacturing enterprise in the communication field, and has successfully ranked among the world's top 500 and the top 100 "best global brands". Supported by a strong basic network and technical reserves, Huawei mobile phones, including Glory 7, maintain strong competitiveness in the communications field.

The All Netcom version of Glory 7 is the most high-end configuration in Glory 7. Full support for various network systems is an important symbol. It is compatible with FDD-LTE/TDD-LTE/WCDMA/TD-SCDMA/GSM/CDMA2000/CDMA and other networks, covering all 3G and 2G network systems, so that you can travel around the world without burden.

In the card insertion mode, the combination mode of card 1: Nano SIM card, card 2: Nano SIM card or MicroSD card is adopted. It supports blind insertion of any two SIM cards of China Mobile/China Unicom/China Telecom, with a network selection speed up to 150%, so as to ensure that the network is registered in time and online all the time during roaming. This is very practical for business people who often travel on business.

Glory 7 All Netcom supports Smart All Netcom, with powerful functions such as intelligent switching of data network, dual card and dual channel accelerated download. Now many manufacturers have some restrictions on the whole Netcom. For example, the user's card insertion position and card slot hardware are limited. In the actual use process, two cards cannot support data services at the same time. There is a problem that one card is data, and one card is the primary and secondary card of voice. And Glory 7 can automatically identify two 4G cards and automatically select the best network. Two cards can download data services at the same time, which is faster and more stable. It is a true full network communication.

In addition, Glory 7 also supports LTE CAT6 technology. With network support, it can achieve 300 Mbps network data transmission speed. In addition, Glory 7 also has LINK+mode, including WLAN+, Signal+and Roaming+modes to effectively solve practical problems in network data connection. With strong backstage data network technology support, users of Glory 7 can enjoy faster, more stable and more efficient data network connection services and enjoy the blue ocean of the Internet.

In addition, it is worth mentioning that Huawei's design in terms of making and receiving calls, sending and receiving SMS messages is also in place. The management of SMS messages and call records is very user-friendly. It provides a variety of data management modes, giving users more choices. In particular, the call records, phone book management, SMS management, service number SMS management, etc. in the case of dual cards and dual standby are still very simple and easy to use, without being cumbersome because of dual cards and dual standby.

[Comments]

As the saying goes, "You can't help yourself." China's complex network system and operating environment have contributed to the rapid development of Huawei's network technology. Such network technology advantages have made Huawei's mobile phones competitive not only at home, but also abroad. Now, the only wish is that the network tariffs of major communication operators can be reduced a little more, the speed of the basic network can be faster, and the network bandwidth and interface can be wider

====[Colorful Purple (Cool Chapter) - Cool High Cold, "Purple" Black Technology]====

The reason why Huawei mobile phones have risen rapidly in recent years is that, while focusing on improving the basic functions of mobile phones such as hardware and networks, it has also increased the development of various intelligent applications. Some cool applications with "black technology" characteristics have also been emerging, allowing mobile phones to simultaneously improve their "IQ" and "EQ", which has been recognized and welcomed by consumers.

First, talk about the "Zhiling" button. Glory 7 has set up a "smart key" on the left border of the mobile phone, deeply integrating Internet resources and services, and realizing the breakthrough experience of consumers in mobile Internet life.

By clicking, double clicking and other ways, you can realize shortcut operations or open applications, and open new mobile Internet life such as entertainment, travel, shopping, maps and so on with one key; Long press the Smart key, you can also access voice control to send WeChat, microblog, call a car, dial a phone, send a message, etc. Insects are more accustomed to using "physical shortcut keys" to summarize the functional features of this key.

As an aside, there are already branded mobile phones that put fingerprint identification on the phone border. Next, mobile phone manufacturers can "combine the Zhiling key and the fingerprint key into one" to make a super shortcut key: one key integrated sliding unlock, sliding up and down to select, double click OK, click Undo (Return), and long press Home. This key can replace the traditional shortcut key, making single hand control more convenient.

There should be a lot of humanization of Glory 7 integration, such as mobile phone butler, mobile phone service, voice assistant, mobile phone mall, application market, etc., which are all very distinctive. Here we focus on four cool, practical and humanized built-in applications.

First, voice wake-up. When the mobile phone is attached and cannot be found, we usually need to make a call to follow the ringing tone. If the ringing mode of the mobile phone is vibration mode, it is very troublesome. Voice wake-up can make you easily "call" your mobile phone just like children and pets.

The second is sports health, which is an intelligent/power saving sports tool. 1% of the power can support a whole day's step counting; The data access of intelligent health accessories of the fool type can be used without obstacles as long as they are bound once. Omron sphygmomanometer and Johnson&Johnson blood glucose meter already support this feature; Intuitive data and charts show the five most commonly used health indicators, such as blood sugar, blood pressure, weight, exercise and sleep; At the same time, OMRON, Johnson&Johnson, Mindray, Chunyu Doctor, and Registration Network have become partners of Huawei Sports Health. Provide users with systematic health care solutions.

The third is smart remote control. This function has existed on Huawei mobile phones before. Glory 7 still remains, and home life is very practical.

Fourth, it is connected to the sky. The "Tianjietong", initiated by Huawei, provides Huawei mobile phone users with SIM free low-cost Internet access and WLAN free hotspots through domestic and international WLAN services and global mobile data services. At present, it has covered 30 major tourism countries and regions, and the coverage area of WLAN has reached 140 countries and regions. The 8 million WLAN hotspots in the world, including the 7 million CMCC and ChinaNet hotspots in China, are free of charge with one click. This function is also suitable for the whole series of models of Glory 7.

In terms of audio and video playback, Glory 7 has built-in music playback applications with Xiami music kernel, video playback applications with their own copyrights, and FM radio functions have not been castrated. This is an application that many consumers attach great importance to. It integrates DTS audio effects in audio effects and supports high-definition video playback. From the actual experience, the effect of audio (including external playback) and video is quite powerful. The following figure is the screenshot of online HD video.

Finally, let's talk about the photos of Glory 7. The main camera of Glory 7 is sapphire protective lens, 6P lens set, which adopts F2.0 aperture, is equipped with dual color temperature LED flash, supports rapid focusing of PDAF phase detection, and the photo resolution is up to 5152 * 3888.

Similar to most flagship mobile phones at present, Glory 7 has a wide range of special effects for taking photos, including full manual photography, food, streamer shutter (including busy traffic, light painting graffiti, silk flowing water, gorgeous star track), slow motion, charm, skin beauty, super night view, panoramic view HDR、 Watermark, audio photo, continuous shot optimization, watermark photo, screen off snapshot, smiling face capture, voice control photo, timed photo, touch photo, delay photo and other functions.

However, Bug Zi believes that all kinds of close-up photos are just the result of late calculation and synthesis of software, and the mobile camera software on the market at present is much the same. It is the hardware configuration and quality of the mobile camera that determine the quality of photography. According to the actual test, the photo reaction speed of Glory 7 is very fast. It performs well in color restoration and detail performance. The color is sharp and the tone is bright. The photo effect is excellent when the close shot light is sufficient. The photo will be automatically stabilized and optimized in dark light. The photo effect in outdoor environment is also very good, because it is 2.0 aperture, When taking close-up photos, the effect of blurring the foreground and background is slightly ordinary.

Next, let's show the original photo samples without post-processing and cutting, but only with equal scale scaling. Let's have a feel.

[Comments]

Huawei has carefully considered the scenarios of consumers' daily use of mobile phones and the problems they often encounter, and has launched a series of features and personalized applications, which have better grasped the "pain points" of users, thus making mobile phones more "distracted". In terms of audio, video and photography, it is also at the top of mainstream mobile phones, and has become the most reliable weapon for users in daily use.

====[Colorful glory (end) - colorful and wonderful]====

In short, Huawei Glory 7 is a model that, at first sight, is well behaved; With the deepening of the experience, there will be more and more surprise phones. Its features and highlights are like budding flowers. When it slowly blooms, you can feel its splendor. Through its beauty and shine, you can feel the designers and manufacturers' painstaking efforts and repeated polishing of this phone. However, the efforts of the people who are willing to work hard can meet the requirements of the market and time, and the products that gather wisdom and sweat can naturally withstand the test of the market and time, and achieve classics in the baptism of the market.

"Seven Colorful" Glory, "Seven Colorful" Glory!