“ rank-and-file soldiers ” Huawei Changxiang five Enter the market of young users

  Soldier Assault is an inspirational TV play that reflects military life. Xu Sanduo (played by Wang Baoqiang), the main character in the play, goes through various hardships and challenges from a simple and honest rural child to achieve self transcendence, and finally grows into an excellent special forces soldier, realizing the quenching and breakthrough of life destiny. Many young people have been inspired and educated, and gained confidence in self-improvement and struggle.

Today's mobile phone manufacturers like to call the main mobile phone model integrating top technologies "flagship". According to this way of thinking, 1000 yuan mobile phones that win by sales volume and market share can be called "soldiers". In the mobile phone market of 1000 yuan, there is also such a mobile phone - Huawei Changxiang five , very similar to Xu Santuo in Soldier Assault.

this year ten In January, Huawei launched a product for young people - Huawei Changxiang five , priced within 1000 yuan four thousand Large capacity battery and 4G All Netcom support is the main selling point.

Towards the end of the year, many new products will be released in a centralized manner, which Huawei will enjoy five The market competition is more intense. In today's competitive 1000 yuan machine market, Huawei enjoys five how Attack What about? Today, I will take you to have a look.

To think Attack We should have a clear understanding of our own strength. First, let's take a look at the appearance and appearance of "soldiers".

Huawei Changxiang five The appearance design of the "Changxiang" series continues the design style of the "Changxiang" series. The overall design is very simple. The plastic body material is used, and the frosted stripe design is added to the back shell, which not only improves the texture, but also provides good grip comfort. The three sides of the fuselage are one hundred and forty-three point one × seventy-one point eight × nine point seven millimeter , weight approx one hundred and sixty gram , this is five Within the range of inch screen mobile phones, some are simple and honest, which seems to be ugly.

Huawei Changxiang five Equipped with five inch Of 720P Of IPS Screen with resolution 1280*720 Pixel, screen pixel is density 294ppi , border width 4.77mm , screen proportion 67.07% 。 720P The resolution of 1080P In the spoiled eyes, I can still distinguish a little grainy feeling.

Following Huawei's style, touch keys are integrated into the screen and can be customized as hidden. The key sequence of touch keys can also be adjusted to the left and right positions of the return key and menu key according to user habits. five The inch screen mobile phone is the most ideal size for one handed mobile phones. The bottom part of the space is occupied by virtual keys, so one handed control can cover the screen 60% For the above range, when holding with one hand, you can easily call up the drop-down notice bar with your thumb.

Huawei's logo , indicating that this mobile phone is from Huawei, but it is not a subsidiary brand of Huawei - Glory（ honor ）Marketing system. Changxiang and ChangPlay belong to different brand marketing units, which also explains the high overlap of the two in market positioning and pricing.

Putting the speaker's outer hole on the lower frame has almost become the industry standard in mobile phone design this year. Huawei Changxiang five This design is also adopted. There are six sound holes on the left and six sound holes on the right. The left side is a unilateral speaker. The charging port is in the middle.

Huawei Changxiang five The fuselage frame of NCVM The non-conductive coating process, the metal texture is quite good, if you do not carefully observe the interface traces left by the production of plastic mold, it is difficult to see that it is plastic material. Standard above the border 3.5mm Earphone jack.

Huawei Changxiang five Back of fuselage Modern stripe design The crisscross and scattered lines are very obvious, and the hand feel also has a little leather feeling. The anti slip and anti fingerprint effects are good. There is a one thousand and three hundred 10 megapixel backlight /BSI CMOS (Third generation) rear camera, which adopts six Layer lens process, aperture f/2.0 , focal length / Range 28mm , fill light is monochrome LED . Below the camera is Huawei logo 。

Huawei Changxiang five The only two physical keys are concentrated on the left border. One is the volume key with integrated design. Below the volume key is the power supply / Lock screen key. This design highlights the simple and capable style of mobile phones. The overall mobile phone is very clean visually. Seeing the appearance, we can't help associating it with a simple, capable and simple soldier.

Huawei Changxiang five The design of removable back cover and non removable battery seems to be rigid and unreasonable. Open the back cover to show the "killer weapon" of this phone—— 4G All Netcom and 4000mAh A large, non removable battery of capacity. It is because of the existence of the battery that the relative weight and thickness of the body are increased compared with ordinary mobile phones. On the slot card, Huawei enjoys five Designed double Micro SIM Card slot, which can support China Mobile, China Unicom and China Telecom 4G Network access. At the same time, there is another MicroSD Card slot, supporting 128GB Expansion.

Next, let's take a look at the equipment, weapons and ammunition of "soldiers".

In terms of processors, Huawei enjoys five Built in main frequency 1.3GHz United Development Section MT6735 Quad core processor 2GB RAM and 16GB ROM . Where, MT6735 Use four cores sixty-four position Cortex A53 Architecture design, main frequency 1.3-1.5GHz ； GPU Integrated ARM Positioning low-end products Mali T720 . Its highest support one thousand and three hundred Megapixel camera and 1080p 30fps Video capture with the highest screen resolution 720p . It can be seen that Huawei enjoys the advantages of processor equipment five The scheme of "light enough" is selected, which ensures that the mobile phone can meet most of the daily application functions on the basis of effective cost control.

The "equipment idea" of practicality, sufficiency and cost performance is also reflected in other hardware configurations. Huawei Changxiang five It can be said that it is standard, there are many necessary hardware configurations, and fingerprint identification NFC , gravity induction, gyroscope and other advanced equipment are omitted.

In the current period of hardware surplus, it is not comprehensive and scientific to evaluate a mobile phone by scoring. The significance of scoring is just to make another horizontal and relative comparison between mobile phones and other mobile phones, so as to have a general positioning of this mobile phone in terms of perceptual knowledge. Huawei Changxiang five The score of is not satisfactory, which can be said to be fully qualified for the performance requirements of daily work and life for mobile phone use.

In terms of multimedia, Huawei enjoys five support MIDI/MP3/AAC/OGG/WAV/AMR And other audio formats, 3GP/MP4 And other video formats, JPEG/PNG/GIF/BMP And other image formats, through professional evaluation websites five According to the video compatibility test, the mobile phone also has considerable video playback capability. Huawei enjoys music playing five The online music module of Xiami Music is implanted, and the support for equalizer is added. In terms of video, it supports the floating video function, but there is no pre installed online video module.

Enjoy in Huawei five In terms of weapons and equipment, the two most powerful weapons are endurance and 4G Network advantages. In terms of endurance, 4000mAh Of battery capacity, can support two thousand three hundred and forty Minutes of theoretical talk time six hundred and nineteen Hours（ twenty-five Days) of    Theoretical standby time, music can be played one hundred and thirteen Hours, playing video eighteen Hours, Internet access fifteen It also supports fast charging and reverse charging.

This endurance comes from the large capacity battery, 4000mAh The battery of five The inch screen mobile phone is the highest in all mobile phones (except the counterfeit ones) on the market at present, which can be regarded as the "limit" of mobile phone battery capacity. Because if the battery capacity is increased again, the charging time will be prolonged, and the marginal effect of safety and efficiency will begin to appear. Secondly, the efficient combination of Huawei mobile terminals and communication networks also ensures the energy saving and low consumption of standby and endurance. Third, Huawei's deeply customized system optimizes the standby and endurance capabilities.

In the actual test, "moderately used" mobile phones thirty Hours, consumed about 30% Of power, while reserving wifi During the "silent" duration of the connection, twenty Insufficient power consumption per hour 2% 。

The adaptation and fit of communication networks has always been Huawei's most advanced technology. Huawei Changxiang five Excellent performance in network system compatibility, supporting the 4G/3G/2G Network, dual card At the same time, it also supports double card blind insertion (if both card slots are telecom cards, only one card is available), which is full of quality, without discount or shrinkage mobile phone.

The features of long endurance and full network communication enable Huawei to enjoy five It has the fighting ability of tenacity, durability, low consumption and adaptability to complex environments, making it like a fox in the desert. When it is in a passive situation under poor conditions, it can find a breakthrough fighter. As for where are the fighters? The author will elaborate on the analysis later.

Appearance and equipment are not enough, and individual quality and ability are also very important.

Huawei Changxiang five Equipped with Android 5.1 Of EMUI 3.1 Lite , this version of EMUI Compared with the full version EMUI 3.1 Some simplification has been made, mainly in the aspect of "intelligent body sense", which simplifies the functions of fingerprint recognition, touch operation and so on, and only retains two more practical items, namely, the call flip mute and the shaking alignment icon.

Huawei Changxiang five On Emui The style has not changed much. The magazine style screensaver is still retained. The style of desktop icons is more rounded, and they look more fashionable and younger. There are not many software pre installed in the system, and most of them can be deleted. The common functions of the system include stopwatch, calculator, memo, calendar, notepad, radio, alarm clock, calendar, recorder, etc.

Huawei Changxiang five On Emui It also changed the two-layer desktop on the native Android system to the single-layer desktop mode. Icons, controls, wallpapers, folders, etc. are directly operated through the manipulation of gestures and fingers, and the menu keys are also integrated with program cleaning. All manipulations are WYSIWYG, and conform to the conventional operation practices, which are very user-friendly and intuitive.

Slide down to activate the pull-down menu, Emui The drop-down menu of is divided into two tabs, one is the notification bar in timeline mode, and the other is a two segment switch bar (divided into common and all two segments). If you slide down the screen, you can activate the global search interface.

We can see Emui Through the improvement and perfection of several versions, there has been considerable improvement. The system operation is more simple, simple and user-friendly, especially in the comparative development of several domestic brands' deep customization systems, many conventional operation practices and system design standards have been formed. The intuitive feeling of consumers is that they are very familiar with all kinds of controls when they are exposed to a new mobile phone, which is very easy to operate and hardly adapt to the running in period.

In terms of photography, Huawei enjoys five The rear camera of OV Third generation back reflection CMOS , aperture value reached f/2.0 And equivalent 28mm Wide angle, including panoramic shooting, zero point eight Second off screen snapshot, ten Grade A beauty selfie, eight Three kinds of characteristic filters, as well as watermark camera, intelligent object recognition, audio photos and other characteristic functions. On the focusing interface of Huawei camera, the adjustment button for exposure compensation is synchronized, which is more practical. The camera can shoot 1080p （ one thousand nine hundred and twenty × one thousand and eighty ， thirty frame / Seconds).

All kinds of special photographing functions are just the results of later data processing. Although they are playable, the actual use depends on the basic quality of the camera lens. Next, we will provide some samples of actual photos for your reference.

From the actual sample, we can see that Huawei In the outdoor with sufficient light, it has very good imaging quality. The macro proof has obvious background virtualization effect, color restoration is in place, and the color sharpening effect of photos is also good.

In short, Huawei It is a standard and characteristic mobile phone, which has the advantages of strong endurance and standby capacity, full network connectivity and high-quality network access.

How can such a "soldier" choose to break through? It is indeed facing great challenges.

Operational thinking one : Develop strengths and circumvent weaknesses to highlight characteristics. The influence of Huawei's brand, good cooperation with major communication operators, and the outstanding performance of Huawei's mobile phones in the energy consumption of battery life are unmatched by many brands and are also enjoyed by Huawei five It is an important capital to fight a bloody way. In terms of marketing, Huawei enjoys five Attention should be paid to publicity and marketing that highlight characteristics and advantages, develop strengths and avoid weaknesses, avoid their strengths, and combat their laziness.

Operational thinking two : Build a plank road openly, and spend time secretly. Huawei Changxiang five Select the concept of youth as the main target, and take the youth group as the main marketing target. In actual marketing, while consolidating the youth market, we can also focus on the expansion of the elderly market. The old machine is not synonymous with the fake machine and the inferior machine. Although the elderly cannot operate smart phones for a long time due to vision, lumbar vertebra and cervical vertebra, with the increase of smart home and mass health concept products, the elderly also need a smart phone to run intelligent management app 。 Emui A simplified operation interface is available for Huawei to enjoy five The extraordinary endurance is an effective force to seize the market of the elderly.

Operational thinking three : Scale is the king, and quantity wins. The thousand yuan machine market is mainly supported by the quantity. In this regard, we should pay attention to the large orders of enterprise group customers and project integrated procurement. For example, the party and government organs, public institutions, and state-owned enterprises often have specific requirements for the use of mobile phones (foreign brands are not allowed) from the perspective of internal safety regulations and support for state-owned brands, and are more likely to accept the brand of "root, red, and upright" like Huawei. With the development of information technology, mobile terminal information collection is widely used in large enterprises, social management, scientific research and other fields app A standard terminal platform is often needed to improve the standardization and consistency of data collection and information feedback, Huawei With durable leather, good signal, long endurance and low price, it can be said to be the first choice for engineering projects.  

The art of war says: "Know yourself and the enemy, and win every battle.". As long as there is market space, as long as we have a full understanding of our own strengths and competitors' weaknesses, we can grasp the aircraft and win the battle. Believe in Huawei It can give full play to its own advantages and characteristics, clarify the direction of the assault, and create its own world in the fierce market competition.