When it comes to Black Friday, what people associate with is buying. Black Friday also refers to the first day after Thanksgiving in the United States and is considered the beginning of the Christmas shopping period. It can be popularly understood as the American version of "Double 11". Just like we have to buy before the New Year, the United States will also "hoard" a large number of goods for the upcoming Christmas.

Therefore, the big day of "buy and buy" came into being on Black Friday. Many people in the United States started queuing at the store gate even in the early hours of the morning (there is no feeling of Apple Store opening).

The price is crazy. But how to buy?

Many foreign products are cheaper than domestic products. In addition to Black Friday, the American Double 11, there is a huge price difference in products, which makes many domestic netizens squat in front of computers on Black Friday and rush to buy special price goods with the American people on some large e-commerce websites in the United States.

However, although it is not easy to get the goods, how can they be transported back to China? At this time, there are several options. Either you have relatives and friends in the United States, so you can send them to their homes, and then ask friends to help you send them back home. Or, we can use some professional forwarding companies to help us deal with the matter of mailing back to China. We just wait for the express delivery at home! There are also some domestic e-commerce websites, such as Suning E-Commerce, Taobao Global, and other domestic e-commerce websites involved in the overseas online shopping industry. However, these websites have a disadvantage, that although they are convenient and worry free, they often do not have a complete range of products, which is also very frustrating.

I believe that you have seen a lot of friends and Taobao's so-called purchasing agents. These "purchasing agents" may be more expensive than those who do their own overseas shopping. More importantly, the authenticity of the products purchased on behalf is also a problem worth discussing. These purchasing agents are often difficult for individual sellers to have credibility protection and guarantee the authenticity of the products. Therefore, to sum up, it is better to find a reliable transportation company.

How to transport to China?

Let's talk about the mode of direct mail and transshipment first!

Direct mail: convenient but long time cycle

In fact, direct mail is mainly divided into two types. One is similar to Amazon's overseas purchase. It is a local e-commerce company in the United States or Japan, and then launches some products that can be directly delivered to Chinese Amazon users through international transportation. However, the problem is that there are fewer product categories, and not all products can be directly sent to China.

The other is the mode adopted by Suning E-shop and Huihui Shopping Assistant. After the platform purchases some "hot" products from Japan or the United States, they are put on the domestic website for users to purchase. After users place orders, the website will package and mail them to China.

Their advantage is that they have a short process, which is not different from shopping in China. In the tool category of Huihui Shopping Assistant, you can even click overseas shopping. In addition, the scale of this platform is relatively large, so you don't need to worry about buying fake goods.

However, the price is that the delivery speed is slow, which usually takes 10-20 days. Amazon also needs credit cards, which may be difficult for many users. In addition, not all platforms are as powerful as Amazon, which is a super large multinational e-commerce company, so there are only a limited range of goods available. Of course, even Amazon itself has fewer overseas shopping categories than people usually see.

Transfer: more steps, but you can buy at will

Transfer Mode Flow Chart

In China, from shopping websites to users, while for foreign websites, foreign shopping addresses are required. In the transshipment mode, the foreign address is provided by the transshipment company, and then the transshipment company transports the products back to China. The advantage of using a forwarding company is that users can buy and buy by themselves. They can choose any e-commerce website products they want to see, without being restricted by the product categories of direct mail websites.

The basic process is to register for transshipment after purchasing goods on a foreign shopping website, and use the address provided by the transshipment company to let the foreign e-commerce website deliver the products to the foreign warehouse of the transshipment company. After receiving the goods, the forwarding company will directly air the products you ordered to your domestic address to receive them.

At present, the main forwarding companies are , transshipment to China JSHOPPERS、 Shunfeng launched overseas shopping, Fengyun and Benniao overseas shopping. At present, Sifang is mostly used for transhipment. It has rich experience in cross-border logistics industry and supports relatively many countries and regions (the United States, Britain, Germany, Australia, Japan and South Korea). In addition to being sent from the United States and Germany to the mainland of China, it can also be sent to the Hong Kong booths to avoid the problem of tax on some large items. JSHOPPERS is also an old transit company, but the main route is from Japan to mainland China.

In general, electronic products (computers, mobile phones, intelligent hardware products), clothing, shoes, bags, cosmetics, milk powder, etc. can be purchased for transportation. Taking the ISS route of Sifang as an example, this route is more suitable for transporting electronic products with higher prices. Generally, the transit time is 7-14 working days.

The price of overseas Taobao products is generally about 17% cheaper than that of the same model in China, which is also the reason why the price of the Japanese version of Taobao's iPhone on the US version is 800-1000 yuan cheaper than that of the Bank of China, and the higher the unit price, the greater the price gap. In addition, just like Google's Nexus Prince series, Moto's Drive series and other legendary models, many electronic products will not be sold in China or have not been introduced yet. At this time, we need to "keep pace with the world" by means of transshipment.

In addition, Transshipment Sifang has also opened a special line for popular overseas shopping products. For example, the "milk powder special line" is a special line for dads and nannies to buy foreign milk powder for their babies. In addition to the above proprietary routes, there are also IPS routes (international priority services) suitable for mass overseas shopping with the same speed and more affordable prices, which are suitable for purchasing ordinary products.

Compared with direct mail, transshipment is often more advantageous in terms of costs. In addition to saving some costs on the direct mail platform, large transshipment companies will "fight" every big shopping festival, such as Black Five, to provide some bank card freight discounts and coupons. with For example, this year, the Bank of China's marstcard/VISA card has a 40% discount on freight+coupons, the Agricultural Bank of China's VISA has a 50% discount on freight, and the United States, Japan and Germany have a 70% discount on line freight. Other transshipment companies also have different discounts.

From the perspective of electronic consumers, we also recommend overseas shopping through the scheme of a forwarding company. Although there are a few steps, there are indeed greater advantages in terms of fees and discounts. But which overseas websites should we go to to buy more cheaply? What's the discount? How to buy it? Which route should the forwarding company choose? We will answer these questions one by one in the next two popular science articles. Please look forward to it.

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