At this high-profile fall new product launch, Microsoft released four products at a time, including Band 2 bracelets Lumia 950/950 XL、Surface Pro 4、Surface Book， From the content of the press conference, the focus of this press conference is the new surface product.
HoloLens holographic glasses
Microsoft's HoloLens holographic glasses were released at the same time as Windows 10 at the beginning of 2015, but its developer version has not officially accepted preorders until today. This surreal HoloLens holographic glasses costs $3000, and must be purchased. That is to say, even if you don't need money, you must be qualified to buy them. At the conference, Microsoft showed us the game scene of this surreal holographic glasses. Players tried a virtual reality game called Project Xray on the spot. Players and the camera they took wore HoloLens holographic glasses at the same time, so that the camera could capture the real game scene in the eyes of the players (although it seemed like a SB~to outsiders).
Band 2 bracelet
The brand new Band bracelet uses a curved OLED screen, the surface of which is the third-generation gorilla glass, and the wrist part is made of metal material. It can provide GPS positioning, heart rate calculation, heat calculation, sleep tracking, motion notification and other functions. It also adds a pressure sensor, integrates Cortana, and supports iOS Three mobile phone systems, Android and Windows, have been pre purchased since October 6, with a price of 249 dollars (1583 yuan).
Lumia 950/950 XL
Left: Lumia 950XL Right: Lumia 950
Display Dock
First, let's take a look at the configuration of these two Lumias. Both flagship Lumias use Windows 10 systems. Lumia950 and Lumia950XL use 5.2 inch and 5.7 inch 2K AMOLED screens respectively. The former uses Snapdragon 808 SoC, and the latter uses Snapdragon 810 SoC, 3G RAM+32G ROM supports microSD capacity expansion, up to 2TB. The rear cameras are all PureView 20 million pixels certified by Carl Zeiss, equipped with RGB three color LED flash and the fifth generation optical anti shake technology, supporting 4K shooting, while the front camera is 5 million pixels, supporting fast charging (it should be Qualcomm's QC2.0), which can charge from 0% to 50% in 30 minutes, It supports USB Type-C interface, Window Hello technology (biometric unlocking). At present, there are three known color combinations: black, white and cyan. In November, it will be launched in the world successively. In terms of price, Lumia 950 549 dollars (3489 yuan) and Lumia 950XL 649 dollars (4124 yuan).
In addition, Windows 10 on the mobile phone also supports Windows Continuum and a dedicated Display Dock. Users can connect the desktop display, mouse, keyboard and mobile phone together through the Display Dock. At this time, a system similar to Surface RT will be displayed on the display. We can perform some simple operations, such as playing PPT, editing Word documents Or when you browse the web over and over QQ, it looks like a real PC, while the situation on the mobile phone is independent at this time, and the mobile phone can still use WeChat, SMS, and even make phone calls.
Lumia 550
In addition, a low-end Windows 10 Mobile phone - Lumia 550. This low-key Lumia 550 uses a 5-inch 720p screen, Snapdragon 210 SoC（ The main frequency is 1GHz, 4-core CPU), 1G RAM+8G ROM, supports microSD card expansion, the rear camera is 5 million pixels, the front camera is 2 million pixels, the battery capacity is 1950mAh, and supports fast charging technology. It was officially launched in December at a price of 139 dollars (883 yuan).
Surface Pro 4
If the first three generations of Surface Pro are all ordinary, the Surface Pro 4 can finally give us some surprises, or let us think it is very interesting! In terms of configuration, the screen is 12.3-inch, 267PPI, with a resolution of 2736 * 1824. The screen uses PixelGlass technology, which allows the screen panel to be thinner while increasing the screen resolution, The overall thickness of the Surface Pro 4 is only 8.4mm. It uses the sixth generation Intel Core i processor, 16G memory+1TB SSD hard disk (high configuration version), and the camera is 8 million pixels. The Surface Pro 4 will be pre-sales from October 6, and officially launched on October 26. The minimum price of the Surface Pro 4 is 899 dollars (5713 yuan), configured as the Core M processor, 4G memory+128G SSD.
In terms of accessories, it is equipped with a 1024 pressure sensitive stylus. Officially, the stylus has a battery life of one year. In addition, the stylus can be selected in five colors: black, blue, red, silver and white. As for the soul accessory Type Cover of Surface Pro, it has also been greatly improved. The new Type Cover is more lightweight, the area of the touch pad has increased by 40%, and the key range has now increased to 1.3mm, The Type Cover is also equipped with a fingerprint identification module on the right side of the stylus, which supports fingerprint unlocking. The new Type Cover can also be used on the Surface Pro 3.
Surface Book
If you are not interested in the above Band 2, Lumia 950/950 XL, Lumia 550, and Surface Pro 4, you should take a good look at the Surface Book. In addition to the price, it can excite men to sleep from the keyboard to the CPU. Let's first take a look at its configuration. It has a resolution of 13.5-inch 3000 * 2000. It also uses the sixth generation Intel Core i processor, 16G memory+512G SSD (the highest configuration). In addition, it is also equipped with NVIDIA independent display (GDDR5 video memory). The specific model of the independent display has not been disclosed. The official meaning is that it is strong anyway, The MacBook Pro is no match at all. The overall weight is 1500G (including the keyboard). The keyboard part can be separated. The body weight of the keyboard part is 720g, and the thickness is 7.7mm. Officially, it is the thinnest Intel Core i7 notebook~~
The design of this Surface Book is unique. The keyboard can be separated from the body. The NVIDIA display is placed inside the keyboard. At the same time, the keyboard is equipped with an additional battery. The official said that if the battery inside the keyboard is included, the life of the whole machine is 12 hours. The keyboard part is gray and looks like metal, but it is not metal. In addition, the keyboard is also equipped with backlight! Is it very coooool~
Although the above content is romantic and cool, we have to face a cruel fact~that is, its high price. From the perspective of product positioning, Surface Book directly points to Macbook Pro, so the pricing standard is similar to MacBook Pro.
The lowest configured Surface Book costs 1499 dollars (9527 yuan), is configured with the sixth generation Intel Core i5 processor, 8G memory+128G SSD (not unique).
The minimum price of NVIDIA unique version is 1899 dollars (12070 yuan). It is configured as the sixth generation Intel Core i5 with 8G memory+256G SSD. It was also launched in the world on October 26.
summary
It can be seen that the products of this fall new product launch of Microsoft are very targeted, The Lumia 950/950XL is almost the same phone with two different screen sizes. In addition to the screen and processor, their configurations are almost the same. The 5.2 inch Lumia 950 can be understood as fighting against the iPhone 6s and Samsung Galaxy S6, while the large screen Lumia 950XL is corresponding to the iPhone 6s Plus and Samsung Galaxy Note 5. However, the WP market is still too small, The system is also far inferior to IOS and Android. I'm afraid that catching up with the two mobile giants is not a matter of one or two mobile phones.
However, when it comes to computers, Microsoft is strong. This time, the Surface Pro 4 and the Surface Book have a great impact on the traditional notebook industry. The 12.3-inch Surface Pro 4, with a screen resolution of more than 2K, is also equipped with a touch pen. At the same time, the high-end version also has a horrible configuration of 16G internal storage+1TB SSD. The same 12 inch iPad Pro can be said to be ashamed of itself, In terms of price, the lowest configuration of Surface Pro 4 is only $899, which is only $100 higher than the 32G iPad Pro of $799. Everyone knows who to buy! In terms of high-end products, there is also a 13.5-inch Surface Book Sniper MacBook Pro, which is a 13 inch notebook. The low configuration versions of both are 8G memory+128G SSD, The resolution of the Surface Book is higher. The low configuration of the Sluface Book is $200 higher than the MacBook Pro. In addition, the high configuration of the Surface Book still uses Nvidia's unique display (GDDR5) to meet the needs of some high-end users. What we need to know is that the 13 inch MacBook Pro is not unique.
This time, Surface Pro and Surface Book can really take some market share away from Apple with their strength, especially those students who bought MacBook Pro and installed Windows system. However, for the reason of "I take my laptop to work in Starbucks", I think MacBook Pro is undoubtedly better.
