After the Win10 launch conference in New York, Microsoft kept on promoting its partners everywhere. Recently, at the Win10 OEM new product launch conference held in Japan, VAIO, which previously belonged to Sony's PC department, announced that it would launch Win10 mobile phones in the Japanese and American markets. Microsoft has not only attracted VAIO manufacturers, but also Japanese local Freetel, NuAns, Thirdwave and other manufacturers have presented Win10 related product demonstrations, And Acer, the computer manufacturer we are familiar with, is also involved.
VAIO did not exhibit any prototype, but only confirmed that new equipment is being developed. It is expected to be a hardware configuration of mid tier specification, oriented to the enterprise market and supporting the Continuum mode of Win10, which will be launched in the first half of 2016.
The most interesting thing at the meeting was the NEO mobile phone launched by NuAns, which has a choice of colorful colors. The upper and lower parts are made of different materials. I heard that the general scheme of Qualcomm QRD was not adopted, but it was designed independently. The prototype seems to be close to the finished product. More importantly, NuAns is a startup with only 15 people, and its CEO came to promote its own platform. (The wooden material is easy to remind people of motorcycles, but its design is more bold than motorcycles.)
(CEO of NuAns personally presents)
Thirdwave, a Japanese manufacturer, showed Diginnos Mobile DG-W10M: a five inch 720P screen, a quad core processor, 1GB RAM+16GB ROM, 2 million front and 8 million rear cameras, and 4G LTE support.
Jenesis brought a model with "unique" shape, WPH-451, and the specific configuration is unknown. (There is a strong retro style)
Freetel demonstrated Katana 02, which was announced in June. The detailed configuration is a 5-inch 720P IPS screen, a quad core processor+2GB RAM+16GB ROM and a 2600mAh battery. The price is 29800 yen (about 250 dollars). The selling point is probably the choice of colorful colors.
As the only overseas manufacturer attending the conference, the Acer Liquid M330 may be the earliest machine available - it will be launched in December. M330 has a 4.5-inch 480x854 screen, Qualcomm Snapdragon 210 processor, 1GB and 8 million cameras. Undoubtedly, low-end machines have added fingerprint recognition on the back. (Don't understand Acer's strategy)
From this Win10 mobile phone conference in Japan, Microsoft has a strong determination to enter the Japanese market and is confident in its own Win10 system. The number of OEM partners has also increased compared with the original Windows Phone 7/8. Microsoft did not disclose whether its flagship Lumia 950/950XL would be listed in Japan this time. The purpose of supporting local manufacturers to strengthen their competitiveness is obvious. However, if you want to enter the Japanese market, it is probably not easy to just look at this Microsoft press conference.
First, among the participating OEM manufacturers, we didn't see Sharp, Sony, and Fujitsu (except Apple), which accounted for a large share of the Japanese market. In addition, VAIO and Acer used to focus on PCs, and it's hard to say whether consumers can agree with these brands and Win10 for Mobile, which is the first player in the mobile market.
Second, the Japanese market is a unique market controlled by operators. Consumers can only purchase mobile terminals from operators. For example, Apple's separate iPhone sale is a special case. At the meeting, Microsoft only said that it was actively negotiating with operators, and the details of cooperation were not announced. Whether it could obtain the support of NTT Docomo, Softbank and au would greatly affect its market performance. However, Freetel was found among OEMs. In addition to mobile terminal business, Freetel also carries out relevant SIM card business. I wonder whether Microsoft will use Freetel's relationship to open the door of operators.
Although it is known as one of the three major systems, Microsoft's share in China's mobile market is 1%, and the Japanese market is even more an uncultivated wasteland for Microsoft. Its products are also very consistent with the strategy of cutting into the middle and low end, but according to the current situation, "its road is long and far".
Some of the pictures are from , part of the model data comes from
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