Just a few days ago, the current CEO of Sony, Ichiro Hirai, said in an interview with a reporter, "If the business is expected to achieve a break even next year and beyond, we will retain the business. Otherwise, we do not rule out considering other options." In the words of Ichiro Hirai, the business refers to Sony's smartphone business.
However, the next day, Sony officially issued a statement saying that it had no intention of selling the mobile phone business, and Hirai's words were just for the sake of profitability and market conditions for risk control. However, it is obvious that Sony executives are very dissatisfied with Sony's mobile phone business at present, and even issued a verbal ultimatum, which means that Sony Mobile should get rid of losses and make profits as soon as possible.
The transformation of Sony's mobile business will be completed in the fiscal year of 2015, but the market always depends on the products. The success of Xperia Z5 series is likely to determine the future direction of Sony Mobile. At present, Xperia Z5, including the Chinese market, has started to distribute goods. What is the odds of Xperia Z5 winning over other competitors on the market?
Appearance design
In the scientific and technological circles, Sony said that our industrial design is the second in the world. It is estimated that no one dares to call it the first. Although Xperia's Omni Balance full balance design has been used from Z to Z5, it will inevitably make users feel some aesthetic fatigue, but at the first sight of the real phone, you will still sigh that Sony is the only one, and the real phone is more beautiful than the official website pictures. At the same time, the aluminum alloy frame ensures the strength and durability of the phone. In addition, Sony also used 256 processes of CNC machine tools to polish Xperia's logo and laser etching on the frame for the first time.
It is worth mentioning that Sony has provided two back body materials for the Xperia Z5 series this time. The Z5 and Z5 Compact back uses frosted glass back cover. The frosted mirror effect can bring a stronger sense of damping, play a anti-skid effect, and reduce the residual probability of fingerprints. The chrome color matching version of Z5 Premium uses mirror back glass, which looks like a mirror. The two different materials look so beautiful.
Screen display
The most attractive screen is the 4K resolution screen of Xperia Z5 Premium, which is the first mobile phone in the world to use a 4K resolution screen. The pixel density is as high as 806ppi, and the new 4K X-reality display technology, combined with super vivid and Triluminos, enables Xperia Z5 Premium to have a shocking audio-visual experience comparable to the top 4k TV.
However, it is worth mentioning that the 4K screen mode is not fully open. In most cases, the resolution is scaled and locked at 1080p, and 4K is only used when watching videos and photos. This is to prevent excessive use of performance and achieve the purpose of extending the endurance. Sony's putting the 4K screen on a mobile phone with a 5-inch screen doesn't mean it is practical. Maybe Sony just does it to show off its skills: only I can get the 4K screen on the phone.
performance
This time Sony has used the Snapdragon 810 solution in Xperia Z5 Premium, Z5 and Z5 Compact. Four 1.5GHz Cortex-A53 cores and four 2GHz Cortex-A57 cores fully guarantee the performance of the mobile phone. Although this new product of Qualcomm is controversial, it is undeniable that there is no choice other than Qualcomm?
As for the heating problem of Qualcomm Snapdragon 810, most other mobile phone manufacturers have adopted the frequency reduction method to ensure that the phone will not be overheated. Sony is different from them. The solution of "dual heat pipes and silicone grease" is to prevent the phone from overheating from the hardware. The Xperia Z5 series is at least cooler than other Qualcomm Snapdragon 810 flagship.
In addition, 3GB running memory is also the standard configuration of Android flagship at present. Sony uses 2GB RAM on Z5 Compact, and both Z5 Premium and Z5 are equipped with 3GB running memory.
imaging
The top IMX 230 sensor, 1/2.3 inch Exmor RS component up to 23 million pixels, and rear 6p lens set are all parameters of the top mobile camera. It also supports the real-time phase detection auto focus technology, with more than 192 auto focus points, which greatly improves the focusing speed and performance of moving objects. Therefore, it provides the fastest 0.03 second focusing in the industry, and can focus on any content on the screen in a second.
In addition, Sony has also improved the BIONZ ISP image processor and G lens to achieve the zoom function of 5x approximate optical zoom and low light noise reduction performance. The ISO sensitivity range is up to 12800. The actual sample film also proved the power of this camera. Previously, Sony had been criticized for having the best hardware but could not take the best photos. This performance of Xperia Z5 is believed to be able to shut up many people.
Endurance
The endurance of Xperia Z series mobile phones has always been in the forefront of Android mobile phone camp. The Xperia Z5 Premium has a battery capacity of 3430mAh and the Z5 has a battery capacity of 2900mAh. Although the Z5 Compact has only 2700mAh, the optimization capabilities other than Sony and the unique STAMINA power saving mode can make it possible for the Xperia Z5 to be used for a whole day. Sony officially said that if the 4K screen of Xperia Z5 Premium was not fully opened, it would be easy to use it for two days.
In the past, although the battery life is good, the slow charging speed has always been one of the pain points of Xperia Z mobile phones. However, this time Sony has joined Qualcomm's Quick Charge 2.0 technology. With a certified charger, charging for 10 minutes can guarantee 5.5 hours of use.
system
Sony's customized Android system doesn't have much to say, because from Android 2.3 onwards, you will find that Sony will continue to follow Google's pace in addition to the bottom layer of the system, and there is not much change in functionality or system UI. However, it also has the advantage that Sony's system has always been relatively stable, and it also has a good performance in standby power consumption.
Summary
The Xperia Z5 series has maintained a high standard in design, performance, imaging and endurance. In addition, the Xperia Z5 has also added a fingerprint identification sensor that the Xperia Z series has never had before. It has also integrated it with the power supply and lock button, which is an interesting innovation. Waterproof is also a powerful tool of Sony. The whole Xperia Z5 series has waterproof design of IP68 grade, and has realized the design of uncovered USB interface.
The Xperia Z5 series is Sony's best ever mobile phone, especially the Xperia Z5 Premium, which is a flagship of high-quality Android. However, there is one problem. The Xperia Z5 Premium version of the Bank of China sells for 5699 yuan, or only our wallet can protect my uncle's smile.
