As a heavyweight product of Microsoft, Surface At the beginning of the release, it received widespread attention from the industry. However, after the product was launched, its sales performance has been flat. In Ballmer's words, "the global sales performance is moderate". A recent report shows that by the end of 2012, Microsoft's Surface RT will only be able to achieve 60% of the expected sales plan, far from the planned goal. The domestic sales situation is described as "cold". There is no situation of consumers' crazy buying, nor scalpers' speculation. A few days ago, the author found in Suning store that although there were many consumers around the surface experience area, most of them just experienced it, and they didn't pay much in the end. Compared with Ballmer's high spirited enthusiasm (high spirited to media interviews are a bit incoherent), the performance of Surface is really not satisfactory. Why does this happen? The following is a brief comment of the author.

Design work

The thickness of Microsoft Surface RT is 9.3mm, and the weight is 676g. The thickness and weight are similar to those of iPad 4. Due to the 16:9 screen scale, the surface RT looks long as a whole. In fact, many consumers have reported that the iPad is too bulky and easy to fatigue when used. Now Surface RT has adopted such a design again, which has a certain impact on the portable use.

Compared with the fashion style of the iPad, the surface is more business oriented overall, and looks more orderly overall. The surface body also uses a combination of metal and plastic, but the details are not as good as the iPad. So far, the industrial design of the iPad, especially the handling of details, is unmatched.

Surface RT is equipped with TouchCover, which is only 3mm thick. Its colorful design is amazing, but in actual use, it is found that its typing experience is not excellent, and it is difficult to type blindly. The error probability will increase when the input content is long. Although Microsoft also provides a type cover of physical keys for selection, the thickness will increase significantly, and only black can be selected, which is slightly different from the original amazing feeling of the surface cover. It is more like a notebook than a product that makes people feel new.

Operation experience

Surface RT adopts a new Windows 8 RT system. Although some elements of classic Windows are retained, the new interface and operation mode need users to adapt again. Windows 8 RT is not compatible with the applications on the previous PC system, but chooses to start over, which is obviously inferior to iOS and Android. The accumulation of applications takes time, but users do not have enough patience to wait. They are more willing to accept mature and more perfect things.

In addition, Office, as one of the important trumpets of Surface RT, has gradually exposed problems in actual use. In fact, the built-in Office still continues the previous usage habits, and is more suitable for the mouse+keyboard operation. If you use your fingers to touch, precise positioning and selection of operations will be a problem, and office efficiency will not increase but decrease.

Price

In terms of selling price, the price of Surface RT without COVER is 3688 yuan, and after taking COVER, the price rises to 4488 yuan. The domestic market has sufficient supply of goods, and the gray market has no goods and no price advantage. Compared with the iPad 4, although the goods are not yet available, the price of parallel goods has dropped to 3200-3300 yuan, and it is still the Hong Kong version, which can enjoy the official Apple
Apple Store normal warranty. Faced with such a price, the iPad 4 is more attractive.

Summary:

As a pioneer, Surface RT has received a flat response after its listing. As for the Surface Pro to be launched next, although the software is rich, heat dissipation and weight will be two very serious problems, which will directly affect the user experience. In addition, these rich software resources are also designed for the previous mouse operation. The buttons are narrow. Are you sure you have enough patience to withstand the embarrassment of frequent inaccurate clicks?