At Microsoft's fall new product launch just ended last week, Microsoft successively released several heavyweight products, including the 13.3-inch Surface Book. Although this seemingly cool Surface Book has aroused many people's interest, many people were intimidated when Microsoft announced the price of the top version, but it seems to be sold out quietly.

Top configuration Surface Book sold out

Other versions of Surface Book are available

According to the sales of the Surface Book on Microsoft's official website in the United States, it is equipped with the sixth generation i7 processor, 16G memory, 512G SSD NVIDIA The unique top configuration Surface Book has been sold out, and its price is up to 2699 dollars (17060 yuan). However, this does not mean how popular it is, because other versions of the Surface Book are still in stock. Generally speaking, the top configuration computer manufacturers will take full account of its possible sales when producing inventory, because once miscalculated, Excessive production and inventory will affect the efficiency of the production line and its own funds. The first sold out of Surface Book shows that Microsoft has miscalculated the market's digestion capacity for high-end PCs.

The statement that PC is dead is not uncommon in the current situation of smartphone boom DIY products have also been operating in a dismal way in recent years. Intel's Q2 2015 financial report shows that in the second quarter of 2015, the sales of desktop platforms fell by 22% year on year, and the sales of mobile platforms fell by 11% year on year. However, the average sales price of their desktop platforms rose by 6%, which is because the sales of Intel's desktop core i7 increased significantly, This increase is even rare in recent years.

Considering the sales volume of some PC products on the market at present, it is not difficult to find that although the overall sales volume and sales volume of personal PCs are declining, the sales volume of high-end PC products, such as MacBook Pro Alienware, Razer Blade, etc. can still maintain a steady growth in shipments even when the overall PC environment is not good, and the selling out of the top version of the Surface Book also shows this problem.

Everywhere people who play mobile phones and bow their heads

We can roughly think that the decline in PC shipments has little to do with the global economic level. People can still change the latest iPhone/Samsung phone every year, and the annual increase in global smartphone shipments also shows the economic capacity of most people, The decline of PC sales is obviously impacted by smart phones. The heavy sense of PC precipitation and the complex Windows operating system make it difficult for users who are spoiled by Android/iOS to adapt. If you use an iPhone for a long time to surf the Internet, video, chat, and then let you return to the PC, you will even feel how TM used to this * * * system.

Of course, PC still has a position that cannot be replaced by smart phones. For example, I have to rely on PC every day to work. PC has become a more advanced operating platform, which is different from the simplified operating experience of mobile phones. We can only operate more complex and complicated things through PC, which gradually leads PC and smart phones to two extremes, PC stands for complexity+triviality, and mobile phone stands for ease of use+simplicity. When we want to use a PC, we mostly rely on its multi tasking, powerful performance, and the pleasure of large screen. These three experiences are just what middle and low-end PCs can't bring, which directly leads to a problem: if we want to buy a PC, To a large extent, we will choose a very powerful one rather than a low-end one, because the low-end PC can not meet our requirements, and the low-end PC's performance in some aspects is not even as good as that of high-end mobile phones, such as screen, camera, battery life, etc.

In fact, the PC is not dead, but the high-end PC is reborn, and the low-end PC may be gradually abandoned, because we can choose a lighter and stronger smart phone.