On April 8, another new force was added to China's smart phone market. The Haoxun team, which has worked silently on smart phones for 12 years, officially entered the mobile phone ecosystem for the second time, officially released its first smart phone product, Haoxun S7, code named "Selfie", and officially announced its participation in the Internet mobile phone game. It is understood that the design concept of beauty phone comes from the ultimate craftsman spirit of "Nordic sharpness, Swiss famous watch". The product has been refined for more than 20 times and refined for hundreds of times through color matching debugging, creating the ultimate beauty.
It is understood that the handsets will be officially launched in late April at a price of 1999 yuan. The first batch of products will be sold in the mode of online e-commerce+traditional offline channels, and will be the first to be launched in core cities above prefecture level.
(Haoxun beauty phone)
Yan Ru Jade: The first launch of Haoxun's "Beauty"
"When a typhoon blows, pigs can fly", which is Lei Jun's most vivid metaphor for "following the trend". According to the Sano data report, compared with 2013, the top three attributes that users pay most attention to smart phone experience in 2014 are: function support, operating system, and appearance design. The product color, material, and feel in the appearance design are the top three factors that users pay most attention to.
In the Internet era, the Internet marketing model of "wandering" can often resonate widely with users. From the whole process of product design and development, YanValued mobile phones always reflect the Internet credo of "wandering". The beauty phone is positioned as an excellent "beauty", which focuses on the appearance and leading performance of users. In appearance, the product adopts an all metal integrated body, aviation grade aluminum, and has gone through seven layers of coating process externally, so that the beauty phone has germproof, fingerprint proof and other effects while maintaining the high-end metal texture and appropriate feel.
At the same time, the all-in-one metal body of the phone has been forged through more than 200 processes. The internal skeleton adopts the H-shaped skeleton and nano injection technology created by the Haoxun R&D team, which increases the firmness by 30% compared with the general all-in-one metal body. In addition, the phone has the highest proportion of screens in the world, with narrow frames less than 2mm, and the proportion of screens as high as 86%, And this is the ultimate embodiment of the beauty value's responsibility for the user experience.
Valuable: make products for both internal and external improvement
In terms of functional experience, beauty phones adhere to the heart, using the 13 million stack camera and 8 million beauty camera, which are the most mature of Apple's mobile camera supplier OV at present. For photo debugging, famous domestic photography experts and professional debugging teams are invited to participate in, striving to provide the best photo experience.
In addition, the phone is equipped with a 5.5 inch 1080P super retinal screen. After eight months of joint research and development with international top manufacturers, it has adopted the new Nega negative liquid crystal technology and LED negative light module, which has made the NTSC color gamut of the screen reach 85%, the contrast reach 1100:1, the brightness reach 500cd/m2, and has better color expression, making the photos more colorful, The words are more sharp and clear. In terms of network system, the beauty S7 is compatible with 5-mode 13 frequency networks, supporting mobile 4G, Unicom 4G, mobile 3G, Unicom 3G and 2G networks, and dual card dual 4G. Users can switch freely.
It supports 9V1.2A fast charging function, which can achieve 51% charging capacity in 30 minutes, 3000mA high-density polymer ultra long endurance battery, MTK 64 bit true 8-core chip and 3GB+16GB large memory combination, all of which are high-end product configurations in the current industry to meet the needs of users.
In the current market, just making the best mobile phones can not fully attract consumers. Haoxun is investing in the establishment of "Geek Workshop" to reshape all life scenarios based on users, build an intelligent terminal ecosystem with mobile phones as the "controller" center, and provide users with innovative intelligent services, which is also the next development direction of Internet enterprises, Haoxun took the lead and deserves attention.
