On April 28, ZTE Mobile joined hands with China Telecom, MediaTek and Jingdong to launch the second generation product of Xiaoxian 2. After the first generation of Xiaoxian products, Xiaoxian 2 still takes the youth customization route, focusing on improving the photo taking and sharing functions loved by young users, and intends to ignite the "post-90s" young market segment again with a surprise price of 699 yuan. Through this continuous in-depth cooperation, the strategic cooperation between ZTE Mobile and China Telecom has also reached a new height. It is reported that Xiaoxian 2 will be pre sold at Jingdong Mall, Telecom 189 Mall and ZTE Official Mall at 16:00 on April 28 and will be officially opened for sale on May 7.

"Fresh key" one click sharing aims at the post-90s market

"Enjoy everything with one touch" is the proposition of Xiaoxian 2, which has made comprehensive improvement in photography, sharing, design and other aspects to meet the use demands of young users who like to capture and share.

What is worth mentioning most is that Xiaoxian 2 has joined the "Fresh Key" for the first time in the industry. The fresh key is located in the golden section of the mobile phone, with an excellent layout to bring the most comfortable grip. With the help of the fresh key, users can realize convenient operations such as one click snapshot, one hand screen capture, fast sharing, and one click application launch. Young users who love sharing can more conveniently seize the wonderful moments of life, and take personalized selfies to share freely.

As an entry-level 4G mobile phone, the hardware configuration of Xiaoxian 2 is also quite prominent. It is equipped with a 1.3GHz MT6735 quad core processor of MediaTek, which is MTK's first true 64 bit CDMA band single chip product. The mobile phone uses a combination of 13 million+8 million pixel front and rear cameras, and is equipped with a 5-inch 720P high-definition large screen. The operating system is Android 5.0, and MiFavor3.0Plus is applied for the first time, further improving the control experience of Xiaoxian series.

The combination of the strong and powerful makes the channel market of the operator revitalize

As a new product jointly released with China Telecom, Xiaoxian 2 was highly valued by China Telecom. Three departments including China Telecom Group Corporation, Tianyi Terminal Company and China Telecom Electronic Channel Center gathered at the scene. According to ZTE, China Telecom is an important strategic partner of ZTE. In the terminal market, ZTE always insists on investing a lot of product R&D resources to support the development of China Telecom user market. In 2014, the two sides jointly launched Qingyang series, Xiaoxian and other products, which were widely concerned and recognized by consumers. Among them, Xiaoxian's first product has shipped more than 1 million units just three months since it was launched on October 22 last year, ranking first among 4G thousand yuan telecom machines.

With the launch of Xiaoxian 2, ZTE terminals have once again enriched the channel products of telecom operators. Through the strong alliance with China Telecom, we will help telecom users transition and migrate from CDMA to 4G networks, so that more young consumers can enjoy a fast and comfortable 4G communication experience.

It is reported that at present, ZTE has a stable cooperative relationship with 5000 channel business partners of Telecom. ZTE plans to expand to 7000 in 2015, of which 1000 have reached strategic partnership. In addition, ZTE will invest 200 million yuan in the telecom market channel in 2015, and intends to continue to develop the operator channel market.