In the afternoon of March 31, 2015, Xiaomi held a new product launch conference for the Rice Noodle Festival, releasing five products in total, namely, the pink version of Xiaomi Note, Hongmi 2A, Xiaomi scale, Xiaomi patch board and 55 inch Xiaomi TV 2. (I won't tell you, except Xiaomi official website, Zhiqu website It is the second mysterious website to be the first to buy new Xiaomi products, ）

At the press conference, Lei Jun wrote the most ink, and the product that took the longest time was the patch panel. He said, "99% of the products in life need to be redone." By borrowing the most common daily product patch board, Lei Jun hopes that more people can understand what Xiaomi is doing. At the same time, in response to the query that more and more Xiaomi products are not focused enough, it is emphasized again that Xiaomi will make more products through investment. However, Xiaomi Company itself focuses on five products, mobile phones, tablets, televisions, boxes and routers.

Xiaomi Company holds the Rice Noodle Festival every year around April 6, the company's founding anniversary, and usually releases new products and online shopping promotions. The 2015 Rice Noodles Festival shopping promotion is scheduled to be held on April 8.

Back to the scene

At the new product launch, the opening video is a promotional video of Xiaomi brand:

Lei Jun appeared. Introduce Xiaomi's achievements in the past five years. On April 6, 2010, Xiaomi Company was founded. In 2014, 61.12 million units were sold, ranking first in China. He cited third-party data and said that Xiaomi's mobile phone has the first comprehensive reputation, surpassing Apple's and Android's mobile phone quality recognition and the first retention rate of Android's mobile microblog.

Then rice noodles from all over the world send blessings. Two special wishes: Time magazine of the United States evaluated Lei Jun as the king of mobile phones in China, and Fortune magazine selected Lei Jun as the top 50 global leaders.

Before the launch of the new product, Lei Jun said that Xiaomi was just a "small company" for five years, and asked for your best wishes.

Next release:

Product 1: Pink Millet Note, limited to 20000 sets

The "Goddess Edition" of Xiaomi Note is a full pink version on the front and back, and even the earphones and packing boxes are pink.

The pink version of Xiaomi Note, a fan gift box with 5500mAh mobile power, costs 2499 yuan. On April 8, the rice noodle festival is limited to 20000 sets.

In contrast, the ordinary version of Xiaomi Note sells for 2299 yuan.

Product 2: Red rice 2A with core change, 599 yuan

The Hongmi 2 mobile phone was launched on January 4, 2015, with a price of 699 yuan. The Hongmi 2A released this time uses Xiaomi Investment chip company - Lianxin processor to replace Qualcomm Snapdragon 400. The network has changed from 5-mode to 3-mode, and only supports the mobile 4G dual card version.

The price of red rice 2A is 599 yuan, and 499 yuan on the day of Rice Noodle Festival.

Product 3: Millet scale, 99 yuan

Xiaomi weigher is made by Huami Technology, the manufacturer of Xiaomi bracelet, and the price is 99 yuan. Lei Jun introduced that the product reached the minimum standard of the balance - level 4, with an accuracy of 100g, that is, 2 liang. Its UoM supports kg, jin and pound.

Product 4: Millet patch board, 49 yuan

Xiaomi patch board was created by Qingmi Technology, a new company invested by Xiaomi. The company was jointly established by Xiaomi and Breakthrough Electric, a traditional socket manufacturer. The former deputy general manager of Breakthrough Electric acted as the person in charge.

The price of Xiaomi patch board is 49 yuan, which is smaller than similar products. It has three USB interfaces, with a total current of 3.1A, which is much higher than the general socket's total USB current of 2.4A. However, Lei Jun mostly emphasized the details of workmanship and design on the spot, saying that the development cost was more than 10 million yuan, and the internal details of the patch board were displayed by dismantling the machine. He said that it is far more difficult for ordinary people to do a good job of patch panels. This product was started two years ago. Their goal is to "make patch panels as works of art to make life better".

He said that he expected to sell for 19 yuan, but he really couldn't do it. He couldn't compete with the copycat on Taobao.

By introducing the patch panel, Lei Jun said that 99% of products in life need to be redone. He said on the spot that he hoped more people could understand Xiaomi Company. At the same time, he refuted the rumor about Xiaomi electric car, saying "how can we Lei Jun do such a low thing!"

An important detail on the scene is that the page turning pen used by Lei Jun has repeatedly failed. First, he teased that "the page turning pen also needs to be redone". Then, when introducing the last product, he suddenly said that he found the reason why the page turning pen is difficult to use - the page turning key and the black screen key are too close, and it is easy to touch the thumb by mistake, so he must press it in a very awkward position.

Product 5: 55 inch TV, 4999 yuan

Just a few days ago, the 40 inch version was released. Today, the 55 inch version is released. It still has a 4K resolution. The appearance is not much different from the 49 inch standard version.

However, Xiaomi redesigned the subwoofer. The square plastic material has become a cylindrical aluminum alloy material, which looks like a garbage can.

The 40 inch millet TV is priced at 1999 yuan, the 49 inch TV is priced at 3999 yuan (including soundbar and subwoofer), and the 55 inch TV is priced at 4999 yuan (including soundbar and subwoofer).

summary

At the end of the press conference, Lei Jun announced the 200 million yuan discount plan for the Rice Noodle Festival on April 8, and launched two products to feed back fans: the standard version of Xiaomi 4 was reduced by 200 yuan, only the mobile and Unicom versions, and the telecommunications version did not participate in the event. The 2GB memory version of Rice Noodles Festival is specially available, and the price is 1699 yuan.

Finally, Lei Jun continued to end with Xiaomi's vision of "making everyone enjoy the fun of technology". Since the release of Xiaomi 4 last year, it has become Xiaomi's practice.

In fact, the most important sentence of this press conference is "99% of products in life need to be redone". Now, more people should believe that what Lei Jun said is not a joke.