At 1:00 a.m. on March 10, 2015, Beijing time, Apple held the 2015 Spring Conference at the Grass Art Center in San Francisco. In addition to reviving the Macbook product line that was pushed out by Macbook Air and Macbook Pro, the most important thing at the press conference was undoubtedly to "re launch" the Apple Watch that had been released in September 2014.

Incredible choice of dial/strap

The press conference did not mention any new performance parameters. According to the official website and the original data, the configuration is as follows:

Apple Watch has three different versions, sports version, basic version and high-level customized version. All versions have 38 mm and 42 mm dial subdivisions for men and women respectively.

The main difference between different versions is the watch case and strap: from the Beggar's Sport to the Edition, the materials range from aluminum alloy to stainless steel, and then to 18K gold/rose gold. Different materials also bring very obvious weight and price differences. Except that the Sport is a composite rear cover and a plastic watch strap, other versions are ceramic rear covers and support leather, stainless steel and plastic watch straps.

Apple has also officially provided 8 additional watchbands. In addition to metal watchbands, they can all provide a variety of colors, with prices ranging from 398-3588 yuan. The official price of the magnetic charging line is 238 yuan (1 meter) and 298 yuan (2 meters).

The endurance is OK, but the configuration is still unclear

In terms of configuration, it is equipped with Apple's S1 processor and Watch OS system specially designed for watches, and only supports iOS devices for the time being; It is equipped with a heart rate sensor, supports Apple Pay, and has IPX7 grade waterproof and dust-proof (can only prevent splashing, not water immersion). It uses a magnetic suction charger.

And the endurance problem that everyone is most concerned about has also been extended from the rumored 5 hours to 18 hours. Officially, within 18 hours, users can view time for 90 times, receive notifications for 90 times, use the app for 45 minutes, exercise and play music with Apple Watch Bluetooth for 30 minutes. If it is true as the official said, its endurance is not cost-effective, which is very worrying.

What is more noteworthy is its performance. When the remote control function was demonstrated at the press conference, the machine appeared obvious stuck, which made people doubt its processor performance. Of course, this may also be due to the imperfect system and application debugging.

It has many functions but is not special

Smart watches are nothing more than three major items of "appearance, endurance and function". After we waited for more than half a year, Apple did not add more new functions, and the presentation at the conference was basically "stir fried the cold meal six months ago".

There are totally 18 existing functions in the form of apps, including "phone message email, stopwatch alarm clock timer, weather photo watching stock market, calendar music Passbook, mobile camera viewfinder, itunes remote control, Siri and sports and health related activity record and reminder".

1. Its features are not new, and its particularity is more reflected in the situation recognition and the matching work with mobile phones.

2. Personalized dial is supported, and weather and schedule reminders can be added on the "home page"

3. Swipe the dial to view Glance's quick preview information and control the music playing

4. When you receive a notification, the Taptic Engine will remind you through Tap. Even if the iPhone is not at hand, you can check who is calling you. It also supports direct answering and dialing.

5. The Digital Touch function can send doodles, clicks, and even heartbeats to other Apple Watch users.

6. The motion detection and encouragement system will cooperate with the heart rate and motion sensor data to provide users with different exercise suggestions and goals every week

7. The watch supports Siri voice assistant, which can be used to start applications, find routes, make calls and other purposes (but you need to manually click the button on the side of the watch to wake Siri)

8. WeChat messaging is supported! Uber car hailing application is supported! Support listening and identifying songs!

9. You can use a watch to board the plane. When you get to the airport, Apple Watch will automatically display the boarding pass in the user's Passbook application.

10. The watch can be used as the hotel door card. Through the SPG app on the watch, you can check in and open the hotel door. When you hear a favorite song, you can also use the software on your watch to identify the song.

11. The watch is connected to the home control and can be used to open the garage door.

    
    

Even apples have begun to follow suit and become messy?

Since Jobs returned to Apple in 1996, Apple's product line has been known for its simplicity and focus. But this time, the alchemist, Mr. Jony Ive, played a lot with materials, providing us with a variety of dial and strap materials such as aluminum alloy, stainless steel, 18K gold and rose gold.

This ultimately provides users with the choice of up to "20 basic versions, 10 sports versions and 8 high-end customized versions", and different colors can be selected among various watchbands. I'm afraid this is the only product in the consumer electronics industry that can match the Moto Maker platform of Moto.

Compared with the number of versions, the price category is amazing: the sports version is 2588-2998 yuan, the basic version is 4188-8288 yuan, and the Edition version is 74800-126800 yuan, which raises the price of consumer electronics to another dimension. What is more confusing is that the size and material of the watch body and strap will directly affect the price of the product. This is simply a nightmare for patients with difficulty in choosing

In addition, in terms of the functions and release time of the Apple Watch, it has to be doubted that in fact, Apple did not know how the smart watch should be made. What's more, it is likely that the Apple Watch itself is just a follow on work.

In terms of place and time of sale, the Apple Watch accepted the reservation on April 10, and you can experience it in the retail store on the same day, while the official delivery will wait until April 24. The first selling countries/regions include Australia, Canada, mainland China, France, Germany, Hong Kong, Japan, the United Kingdom and the United States.