The sales volume is 10 million yuan, and OPPO mobile 4G market share ranks first
From December 18 to 20, 2014, the 2014 China Mobile Global Partners Conference hosted by China Mobile Group and hosted by China Mobile Group Guangdong Co., Ltd. was held in Pazhou Poly World Trade Expo Hall, Guangzhou. OPPO participated in the conference as a strategic partner of China Mobile.
With the theme of "converging new power with 4G", the conference invited more than 200 domestic and foreign partners to exhibit 4G terminals and applications in the mobile Internet era, and jointly discussed the broad prospects of industrial ecology in the 4G era, OPPO not only showed the latest products on the spot, but also shared OPPO's views on 4G, achievements in 2014, and goals of cooperation with mobile in 2015, with Wu Qiang, Vice President, and Wang Yong, Channel Leader.
OPPO with annual sales of 20 million sets has become the first mobile 4G market share
2014 is a crucial year for 4G development. According to the statistics of SinoGael, the 4G market accounted for 45.5% of the overall communication market in October, and by October 2014, it had accounted for 16.9% in the whole year. As an important channel partner of China Mobile, OPPO also handed over satisfactory transcripts. Throughout 2014, OPPO launched 12 TD-LTE terminals, including Find 7, N3, R5 and other core flagship products. By October, OPPO's mobile phone sales had reached 20 million units, of which 4G products accounted for more than 60%. Data from the third quarter of this year showed that OPPO's market share in TD-LTE ranked first for three consecutive months; According to China Mobile's statistics, from January to October 2014, OPPO's overall market share in TD-L temporarily ranked first.
As one of the most important exhibitors of the 2014 China Mobile Global Partner Conference, The area of OPPO's exhibition area in Hall 6 has improved a lot compared with that of last year. The harmonious combination of green and white and the ingenious sense of spatial structure make the overall construction effect of OPPO's exhibition area simple and atmospheric, which coincides with the brand concept of "perfect beauty, outstanding quality". The location of OPPO's exhibition area is the first to enter Hall 6, followed by Coolpad and Samsung. According to insiders, the ranking of exhibition areas is related to the mobile 4G market share of each manufacturer.
Leading 4G, flash charging as a secret weapon
At the conference, OPPO related leaders mentioned that the 4G era needs 4G products that can afford high-speed mobile networks. Based on the high-speed mobile network experience, users can easily use their mobile phones to record life and share it with friends, which puts forward higher requirements for mobile phone imaging technology and endurance. Based on this, the best Android phone for taking photos has become an important strategy of OPPO, while the global innovative technology VOOC flash charge can charge the phone up to 75% in 30 minutes. On the 19th, Wu Qiang, Vice President of OPPO, also disclosed on his personal microblog that in 2015, all OPPO mobile phones with more than 2000 yuan will support flash charging, which means that at least 50% of OPPO mobile phones can enjoy the happy experience brought by VOOC flash charging technology.
From channel partners to comprehensive strategic partners
In 2014, OPPO reached a channel partner agreement with China Mobile. At present, OPPO has deployed nearly 40000 first-line OPPO shopping guides among nearly 100000 retail customers nationwide. At the same time, OPPO has entered more than 6000 mobile core self owned channels, and the two sides have achieved win-win cooperation in leading social channel sales and expanding channel distribution.
It is reported that on December 19, 2014, OPPO signed a "comprehensive strategic partnership agreement" with China Mobile at the China Mobile Global Partner Conference. It is reported that in 2015, the sales target of OPPO Mobile 4G mobile phones will exceed 17 million. At the same time, OPPO also said that it would continue to deepen cooperation with China Mobile, increase the research and development of VoLTE, RCS, CA and other products, and lead 4G to further.