According to the date, Meilan Note should be the end of domestic mobile phones in 2014. Just yesterday, Meizu officially released its new brand "Meilan" and its first hardware product, Meilan Note.
High performance price configuration, duplicated appearance
Let's take a look at the configuration first. Meilan Note is equipped with a 5.5 inch 1080P screen and a 64 bit eight core CPU. Meizu did not mention the specific model on the site as it did when the MX4 was released, but it is almost always the MT6752 of MediaTek. This SOC uses the ARM Cortex-A53 architecture, with the highest main frequency up to 2GHz, and is an upgraded product of MT6592; At present, the products carrying the same chip on the market include HTC D820s, Coolpad New God F1, Big Coke 3, etc.
In terms of photographing, Meilan Note is equipped with a 1300w rear camera and a 500w pixel front camera, supplemented by a dual color temperature flash, which supports slow motion video and beauty effects; In terms of network, Meilan Note supports the 4G network of Mobile Unicom, dual band WiFi, dual GPS, Bluetooth 4.0, etc; In terms of battery, Meilan Note uses 3140mA battery, slightly lower than MX4 Pro; The memory is equipped with 2G storage, and there are 16G and 32G memory versions available. The former is priced at 999 yuan, and the latter is priced at 1199 yuan.
As for the appearance design, the Meilan Note is almost the same as the foreign media's concept image of the iPhone 5c after upgrading the large screen this year. It uses an integrated body, which can be selected in five colors, including white, blue, and yellow. The weight is 145g, and the thickness is 8.9mm, which is much lighter than the red rice Note.
At present, the competitiveness of Meilan lies in its better design and technology than the ordinary 1000 yuan machine, and the 1080P screen. Although Meizu didn't emphasize too much at the press conference, the Sharp IGZO screen equipped with Meilan Note is a conscience. In addition, 16G memory, dual 4G, etc. also form the leading configuration in the thousand yuan machine.
The slot is mainly focused on the fact that Meizu Note is too similar to the iPhone 5c. This time, Meizu learned more from Xiaomi. From the copywriting to the promotional video, Meizu did not shy away from hitting Apple's face - although it can buy the design and feel of the iPhone 5c at a price of 999, Meizu is very accurate, but it still lacks consideration in some details, For example, the Magic Blue Note adopts the mainstream screen scale unprecedented, which makes the originally short and fat Flyme 4 look more lazy on it.
Li Nan's Smoke Bomb Marketing
Before the launch conference, Meizu Technology Official WeChat held a vote entitled "Are you willing to pay more for a thousand yuan machine to make a qualitative leap?", in which most users, including Li Nan, Vice President of Meizu, voted for the option "1299, more than 300 thousand yuan machines will not be low", However, because there are MX4 and MX4 Pro deliberately passing on the information of higher prices before the press conference, and then making use of the cold selling price, users feel surprised and super valued at one stroke,
Many users also questioned 1299. Sure enough, the starting price of Meilan Note is 999 yuan, which is the same as the red rice note before the price reduction, 300 yuan less than 1299.
In this way, we can be sure that the price of the 4.6 inch new machine Meilan K52 is rumored to be 799 yuan, but in addition to the advance notice of the K52, more importantly, with the warm-up of Li Nan 1299, more consumers will be willing to buy the 32G version of 1199 yuan, because many people will think that even the high configuration is more affordable than the rumored price of 100 yuan, which is too affordable, However, this way is just in line with Meizu's wishes, because the price difference of 200 yuan between 16G and 32G is only twice as much memory, and the profit is extremely considerable.
The MX3 was killed, but what about the MX4?
Meizu said that the arrival of Meilan Note will not immediately end the life of MX3, but it is already in the late stage. Indeed, the performance is not bad, and some aspects are more in line with the current mainstream after the introduction of Meilan Note, MX3 is really awkward, and only supports 3G, which makes MX3 no longer mainstream.
However, it is worth considering the influence of Meilan Note on the MX4, which is mainly reflected in two aspects: first, configuration, The gap between the MX4 and Meilan is not wide. The most intuitive thing is the material and color matching. And unlike Xiaomi 4 and Hongmi Note, the MX4 and Meilan Note have the difference between Qualcomm and MediaTek processors that can convey a strong sense of differentiation to consumers.
summary
On the other hand, it has been determined that Meilan Note will also take the lead in supporting telecommunications (some netizens asked on Meizu's official forum whether it was true that Ruiyu's Via would grant CDMA 2000 patents to MediaTek, and Huang Zhang directly replied that Meilan Note would support telecommunications), The MX4 will also follow closely with the launch of the telecom version, but Meilan Note will obviously take the lead and draw the attention of many telecom users.
However, once it poses a threat to the MX4, Meilan will become, like Red Rice, the main dependence of Meizu's shipping volume. The advantage is that the volume is fast, but the problem is that the space for the brand to make progress may also be pulled down.
What worries Meiyou more is that Meizu has begun to play cost performance and marketing. What's the difference between Xiaomi and Xiaomi?
