Sony China Responds to Mobile Business Adjustment
Sony China Responds to Mobile Business Adjustment
2015-11-01 23:18

Sony China responded to Sony's financial report and mobile business adjustment in the second quarter of fiscal year 2014. Sony China said that Sony Mobile would significantly reduce its mobile business in China, and a considerable part of the upcoming layoff plan would come from China. In addition, we will stop developing specific mobile phone models for the Chinese market, such as Xperia C3, but will consider providing full system models.

Under the leadership of the new management, Sony Mobile will accelerate the reform and establish an operating structure that can steadily contribute to profits. The specific business reform will be announced on November 25. Sony China said that the adjustment of mobile business was based on the re evaluation and adjustment of the previous medium-term plan of mobile business. Sony China said that China, the United States and Japan are Sony's three major markets, and Sony's strategic positioning for the Chinese market is still as an important growth and profit contribution market.

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