Xiaomi announced that Chen Tong, the former executive vice president and chief editor of Sina, joined Xiaomi as the vice president of Xiaomi, responsible for content investment and content operation. Chen Tong is responsible for the first phase of Xiaomi's plan to invest $1 billion in content industry. Chen Tonghui, together with Xiaomi co-founder Wang Chuan, will first shoulder the task of building video content in Xiaomi TV and Xiaomi Box.