Recently, in 12 Apple stores in mainland China, there are always scenes like this: the salesperson holds an iPad and clicks on the app customized by China Mobile for Apple stores to open an account, change a card, and sign a contract for users; Even those who have not bought a machine can change to a 4G package with the help of an Apple salesperson.
Behind the seemingly simple cooperation, these two enterprises with massive customer resources are quietly changing their "Party A" thinking.