In order to better sell (cheat) the upcoming Christmas, Sony launched the white Christmas A6000, of course, there is no change in hardware configuration and other aspects. Previously, Sony A6000 had black and champagne gold versions. This time, the white Christmas version was launched to attract more female consumers. In terms of price, the white Christmas band with a 16~50mm pullover costs $1099, which is $150 more than the regular version.
via