At 3:00 p.m. Beijing time on October 29, OPPO held the 2014 Autumn New Product Conference in Beijing. The related new products include the flagship photo phone N3, the R series new machine R5, as well as new earphones, cameras and players.
OPPO Lifestyle
OPPO Lifestyle is a family of accessories launched by OPPO around its smartphones, covering audio, video, shooting and other aspects. In addition to the previously released O-Click Bluetooth accessories, O-Band smart bracelet and VOOC flash charge power adapter, its members have also added new products such as O-Lens plug-in lens, Hi Fi headset PM-1 and decoding ear amplifier all-in-one machine HA-2.
The newly upgraded VOOC flash charging power adapter VOOC mini reduces the volume of the latter by half and the charging data cable becomes pluggable when the original charging rate is unchanged;
O-Lens external lens, with 10x optical zoom and OIS optical anti shake function;
The portable flat earphone PM-3, which is the lightest plane diaphragm earphone at present, adopts colorful color matching. It is equipped with OPPO's exclusive spiral supercharged plane diaphragm technology, which can achieve better sound insulation effect. The price is 2698 yuan;
The decoding ear amplifier all-in-one machine HA-2 is equipped with DAC ESS 9018 chip, which can realize 384kHz/32bit PCM audio decoding and support VOOC flash charging. The price is 1998 yuan;
In addition, OPPO has also upgraded the ultra clear image quality mode on Find 7, named "PI2.0+Original Picture Engine", which can realize multiple sampling of a pixel, and perform offset comparison calculation through the original picture engine, and then synthesize 64 million pixel photos with high precision and high pixels. The PI2.0+Original Picture Engine will also add image plug-in installation support.
N3
As the successor of N1, N3 uses an electric rotating lens to replace the previous generation of manual rotating lens. It supports slow and fast rotation. The maximum rotation range of the lens is 206 degrees. Slow rotation can achieve an accuracy of 0.012 degrees, and automatic panoramic photography can be performed.
In terms of camera configuration, N3 uses 1600W pixels and 1/2.3 inch CMOS sensors. The area of a single pixel is 1.34 microns. The lens has been certified by Germany Schneider.
On the other hand, the back touch control panel equipped on N1 is changed into a push fingerprint identification button. OPPO said that its recognition rate is comparable to that of iPhone 6, and its functions are not limited to encryption and unlocking of mobile phones, but also encryption and unlocking settings can be set for individual applications;
In other aspects, the N3 is equipped with a 5.5 inch 1080P screen, a Qualcomm Snapdragon 2.3GHz 801 processor, a Color OS 2.01 system, and a new star ring breathing lamp design, which supports VOOC flash charging technology and O-Click control, as well as dual 4G networks of FDD-LTE and TD-LTE.
The N3 will be launched next month, starting at 3999 yuan.
R5
R5 has once again broken the record of the world's thinnest mobile phone with a thickness of only 4.85mm, but it has made breakthroughs in performance, power consumption, heat generation and other aspects compared with the previous ultra-thin mobile phones. It is equipped with Qualcomm Snapdragon 64 bit 8-core processor, 5.2 inch 1080PAMOLED screen, 13 million pixels in the rear (Sony IMX214 sensor and Schneider certified lenses) and 5 million pixels in the front camera.
In addition, the ice nest cooling system for heat transfer before the press conference has also been proved to be prepared for R5. Its implementation method is to add a layer of liquid metal like material between the chip and the graphite chip, which can quickly transfer heat to the surface of the fuselage to accelerate heat dissipation.
In terms of design, R5 selects the micro arc PVD middle frame with asymmetric design, and manually polish the frame after CNC cutting to solve the discomfort when holding the ultra-thin mobile phone. In terms of network, R5 supports dual 4G of FDD-LTE and TD-LTE at a price of 2999 yuan, which will also be launched next month;
OPPO is copying vivo?
In domestic mobile phones, OPPO and Vivo not only have a lot of roots in enterprise relations, but also have become more and more similar in product features and selling points after multiple generations of product iterations - their product lines are also simple and accurate, and they also have two main directions of slim and photography. The difference is that Vivo has an exclusive HiFi sound effect selling point that runs through the whole series. Now OPPO has launched a number of audio devices at one go. Does this mean that it wants to copy vivo?
What needs to be clear is that since the music selling point of vivo is mainly reflected in its mobile phone products with high-quality sound effects, while OPPO is launching independent audio products this time, there is actually no same level between the two. By virtue of the reputation and reputation accumulated by previous Blu ray players and some audio products, OPPO is able to enter this market and seize the needs of some users, even to drive the sales of its own mobile phone business. This market is very profitable - that is, if the vivo model is regarded as 1.0, OPPO is 2.0.
Still not optimistic about OPPO
Speaking of OPPO's advantages, its precise handling of product differentiation can be said to be industry-leading. With its focus on traditional channels and strong marketing efforts, OPPO has now become the first in the domestic shipment of 2K 4G mobile phones, and its profitability is also in the forefront of domestic manufacturers.
Moreover, OPPO's innovative ideas and capabilities are also among the leading domestic manufacturers. From the press conference, OPPO mentioned that since it launched the VOOC flash charge technology, many competitive solutions have emerged in the industry, but it is still the fastest charging solution in the world.
However, in the long run, OPPO's disadvantages are also obvious. The first thing to bear the brunt is its weak achievements in software and system business. Color OS is far inferior to MIUI and Flyme in terms of ecological maturity and influence. Its installed capacity also cannot catch up with Huawei's Emotion UI, and its public attention is even less than that of Smartisan OS. Not long ago, OPPO also announced to suspend the opening steps of Colos OS - that is to say, OPPO has only achieved self circulation and prosperity at most in the battle for Internet access, which is regarded as a mobile phone manufacturer by the Yellow Seal.
In addition, since this year, the competition of domestic mobile phones has been particularly fierce, and most manufacturers have begun to work on the road of differentiation, including Xiaomi, Meizu, Huawei and other manufacturers have indeed achieved certain results, which has brought more threats to OPPO - just as when many manufacturers began to set prices in 1999 and below, the pressure on Xiaomi was self-evident, But OPPO obviously does not have a moat as broad as MIUI.
summary
In general, OPPO has not stopped the pace of differentiation, and its overall rhythm is gradually accelerating. However, in the face of more severe market and more segmented product competition, OPPO still has a lot to do. Whether it will fail in the future or take the opportunity to make the whole enterprise further, I believe OPPO will give the industry an answer next year.
