Since the CTE program began in 2013, Intel has become a good nanny in the mobile market from a big brother in the desktop market with its Tube Key mode, enhanced parts library and enhanced technical support. After a long time of efforts and cooperation, Intel and CTE have achieved good results and progress.
Now Intel is very happy:
Intel is very happy this year, in fact, it should be said that Intel and tablet manufacturers in Shenzhen, China are very happy. In 2013, the shipment volume of tablets using Intel chips was 10 million, while this year it set a fourfold increase, that is, 40 million. Compared with the shyness of the first half of the year, Intel recently seemed confident in answering this question. Both Yang Bin, general manager of Intel's platform marketing department, and Chen Rongkun, general manager of mobile communication business unit in China, have begun to clearly show that Intel is confident in achieving this goal when answering the 40 million goal.
For Intel, this 40 million shipment target is quite interesting. From Loser in the mobile device market to a strong competitor, Intel's implementation process has proved its strong competitive advantages and capabilities. For Intel, this achievement is very happy, while Shenzhen tablet manufacturers in China, or CTE partners, are more happy. Blue Devil is the only champion among CTE partners. It has invested all its resources in Intel's platform. It has disclosed some relevant data, which also shows Blue Devil's confidence and trust in Intel. For Blue Devil, after the use of Intel chips, compared with the ARM tablet launched before, the price has increased a lot, resulting in a lot of profits, and great progress in brand building.
In the same way, Yidao from Shenzhen came up with a product that uses Intel's latest processor Core M. It is hard to imagine that such a heavyweight product could be used at the beginning of the new product before the CTE plan. It also exhibited a 7-inch Windows tablet with a retail price of 399 yuan, and also revealed that the tablet's performance in terms of profit was quite good. This low price tablet that can ensure sufficient profits also uses Intel chips, which also benefits from Intel's parts library and the Tube Key mode. Under this stimulus, about 60% of Yidao's products currently use Intel chips, and will gradually increase. All of the above is to show Intel's current favorable situation. Whether CTE partners are satisfied with the sales theory or Intel's chip tablet shipments, Intel has demonstrated its boldness and strength this year.
The MediaTek should be careful:
Chen Rongkun, Vice President of Intel's Product Architecture Business Unit and General Manager of Mobile Communications Business Unit in China, carried two models with him The standard design of SoFIA platform is used to show to CTE partners for reference. He said that after the SoFIA platform was launched, Intel would better integrate the supply chain and provide partners with a more comprehensive parts library, so as to facilitate the faster launch of corresponding products. The SoFIA platform is manufactured by TSMC, and its purpose is also to speed up the time to market.
SoFIA platform products will be launched in a large number in 2015, targeting tablets and smartphones. The manufacturers using SoFIA platform products will still be mainly Intel CTE partners, and the price will be lower than that of competing platform products, while Ture Key and reference design mode will also continue. With such partner composition, such turnkey design process and such price positioning, it seems that the real competitor of SoFIA platform will be MediaTek, rather than Qualcomm, which has always been regarded as the number one enemy.
Since 2013, Intel has launched the CTE program, which is a localization program for China, and almost all white brands and second tier brands in Shenzhen and even the whole country have been included. In this year's time, the achievements of Intel CTE plan are amazing. According to the information disclosed by the manufacturer, most of its tablet products have used the X86 platform, not to mention the champion partners like Blue Devil. And such practices as Blue Devil have achieved results that were unimaginable before. After using the Intel platform, the price of its corresponding products has increased a lot, realizing a higher single product theory, and also has a good reflection on brand building.
The close cooperation between Intel and CTE partners is a good thing for consumers. You can't see that the products on the market have made great progress in quality, performance and design. Of course, this is due to the development of time and technology, and the greater contribution should be attributed to the comprehensive Intel CTE plan. In such a comprehensive situation, the life of the United Development Section would be difficult. Whether it is the turnkey mode, the low price policy, or the brand advantage, how to choose Intel and MediaTek? Even if they are not CTE partners, you and I know how to choose. This is indeed the case at present. Tablet products using MediaTek's platform are rare. With the launch of SoFIA platform, Intel will begin to enter the smartphone market. For MediaTek, which focuses on low-cost popularization, such an enemy really has to deal with.
Intel's goal is the X86:
For Intel, the success of the CTE program has led to a four fold increase in tablet shipments, which is not the only success. Chen Rongkun has repeatedly introduced that Samsung's latest Galaxy Note 4 and Galaxy Alpha use Intel's XMM 7260 baseband. This baseband product, which is certified by China Mobile and supports the top technology of Cat. 6, is a great pride within Intel. At present, companies such as Broadcom and Ericsson have withdrawn from baseband chip development due to financial pressure, but Intel has seen fewer competitors and better advantages. Although Intel's mobile communication business is currently losing money, Intel will continue to invest and develop technology, and has great confidence in making profits. This information is too tough for Qualcomm, the king of the baseband market.
Although Qualcomm should make greater efforts to face Intel's attack, Intel's opponent is not Qualcomm, or in other words, in Intel's general direction strategy, Qualcomm does not play a role, but ARM is the most behind the scenes and key. Whether it is CTE plan or the achievement of 40 million sales, Intel aims to achieve the goal, that is, to expand the market share of the X86 architecture. Therefore, whether it is CTE or the upcoming SoFIA platform, its main focus is relatively low prices, in order to achieve faster product launch and promote sales.
As the overlord of desktop platforms, the current share of Intel X86 architecture needs no more explanation. Intel has great advantages in process and manufacturing, performance advantages in architecture, sales and brand advantages, but these advantages in mobile communication devices, or SoC, do not have much impact on ARM. With the official debut of SoFIA platform chip, Intel, with CTE partners, officially blew the horn into the smartphone market. But in terms of SoC, it has to face not only the high-performance Qualcomm, but also the low-cost MediaTek. It also has to attract the mobile phone manufacturers that have already formed to use its chips, and it has to expand the brands and products of CTE partners. With so many complicated things, whether Intel can go to the next city, achieve the second quadruple growth, or really face the war with ARM, these are the highlights of Intel in 2015, as well as the biggest challenges and difficulties.
