Before Sina Weibo was occupied by big V, and before the circle of friends was flooded by chicken soup, we still liked to share our own dynamic on social platforms, but this has become a thing of the past in Weibo and circle of friends.
The same cup ware also happened on QQ space and Renren, but why did these social platforms go astray in the end? Some product people attribute it to the wrong product gene.
Sina is engaged in media, and WeChat is engaged in IM. Hmm, so we see that microblog is used to spread big V news with dynamic information flow, and the circle of friends is just a function module of WeChat.
Regardless of whether their theory is correct or not, they have made an application that can share trends and find the same fans according to their desired genes, and this application is called“ ”。
I like it, I like it
Just like the product slogan "My, I like, I like", "My" has only two underlying data, one is the user's personal homepage, and the other is user dynamics. They are the protagonists and genes of the product.
In order to allow users to "show" themselves in detail, in addition to the dynamic information flow of users, the personal homepage of the application also has two modules: collection and preference: users can take pictures of things they want or like and put them here in categories;
For the preference page, users are asked to select their favorite places, activities and brands according to the three dimensions of frequent visit, interest and use, which form a detailed personal interest display page for users.
The main application interface is composed of the information flow composed of friends' updates, which includes images, texts, recordings, locations and other contents. Friends can click praise and comment.
What's more special is that the "My" information flow is arranged according to the date. Click and drag the calendar at the top to easily jump to different dates and view the personal and social updates of the day. The animation and concept of this calendar function are worthy of praise.
Because dynamic is the main role of the application, the address book is placed in the upper right corner of the home page, and the privacy protection function is added. Click the privacy lock icon on the right side of the friend list to encrypt the friend relationship with the contact.
Click the Add button at the bottom or the right sliding interface to directly publish the dynamic information. The application supports three categories of information, namely, familiar images, texts, recordings, and locations, but has added a detailed privacy protection function. You can @ friends and select the publishing range.
Find out in advance who you will meet sooner or later
In addition to maintaining existing friendship, "My" also provides a discovery function to help users find potential friends with similar interests. The discovery module of the application will recommend users to those who will meet sooner or later based on information such as common friends and hobbies.
It also provides a "wish machine" function, which can select gender, age range, hobbies and constellation to carry out a "wish lottery" and directly shake out the people you will meet sooner or later.
Fragmentary thoughts
"My" hopes to become a personal homepage related to users' interests, and these precipitated personal information can become an excellent business resource (target group positioning and invisible promotion among friends) because it includes all kinds of interests for brands and services.
In addition, "My" officials also plan to get through different application information through the API interface to precipitate the big data of personal information, which may be the value they most want to realize.
Of course, ordinary users may just want to have a place where they can quietly record and find people and things they like. When Weibo and WeChat are busy laying out their own mobile empire“ my ”Perhaps it is more suitable for recording and discovering life.
