Sony Expo 2014， That is to say, Sony Glamour Award is a grand event for Sony's large brands, and various new products of Sony Group will be displayed on site. Whether you are a fanatic of video shooting, a fan of audio playback or a player who loves novelty, you can be perfectly satisfied in Sony Glamour Awards.
Not to mention, Sony Expo， It was built for all Sony fans. Whether it is the products to be sold, or the products that have been sold, or the future products of various black technologies, it is very addictive. In recent years, with the slogan of "One Sony", Sony Expo's linkage in various series of products has become more obvious and detailed, which is also a strength of Sony Group.
This time, Sony Expo 2014 is located in Xintiandi, Shanghai. The surrounding environment is particularly elegant, and there are many people. Compared with the novelty of the interior, the polygon at the gate is not Sony like.
At the door, you can see all kinds of obvious products of Sony Pictures, and there are also corresponding cos in the later stage of the activity. Interestingly, there is a large screen at the check-in area, which can recognize the face and automatically adapt the corresponding adjectives. In addition, it can recognize the like gesture for interactive animation.
Sony Expo 2014 consists of two pavilions of AB, and the hall is a display of various tall or trench objects. Among them, the most eye-catching ones are those in the middle that are full of "design sense" or weird. The above pictures are good. They are silicone covers and leather covers specially designed for the NEX micro single series and the self timer KW1. Their shapes are also for cute girls.
These three are very strange. They are made from human parts, and the materials they use also make them feel very similar. The weird texture and feel and the weird shape design are destined to be used for display. However, choosing such a design product to display in the lobby really makes people wonder about Sony's taste.
Sony, as the leader in 4K TV market share, placed several 4K TVs in the venue, especially three curved TVs. Of course, the supporting home AV system also has a corresponding display, which may be Sony's home entertainment plan?
Of course, the above is certainly not the focus. As the most popular and popular CEO of Sony, Hirai's speech in Sony Expo 2014 became the focus of everyone's attention. Before the speech, promotional videos of Sony Group's subsidiaries were played on the big screen. Film, music and mobile are the three pillars of Sony.
As the most popular CEO at present, Hirai's debut was accompanied by the biggest cheers of the whole Sony Expo 2014.
Hirai said in his speech that during his work at Sony, he was always inspired by "moved/KANDO", or that this move is the best representative of Sony that still has a large number of fans. As early as this year's IFA, Ichiro Hirai also put forward the slogan "WOW", which is also the product that Sony wants to bring to consumers. Maybe this can explain the reasons for the debut of many Sony black technology products this year?
After Hirai, the president of Sony China, Hideki Kurita, gave a detailed introduction. Hideki Kurita said that currently China, the United States and Japan are Sony's three major markets. Sony will continue to work in China. In its strategic planning for 2015, Sony will position itself at the high-end and develop better and more suitable products for young people.
Shinshu Kurita mainly introduced Sony's various advantageous products and current situation. For example, among Sony's powerful 4K products, it is predicted that the sales volume of 4K TVs in 2014 will double that in 2013. While continuing to maintain its market leadership, Sony will continue to develop new technologies in 4K TV. At the same time, through the combination of hardware and software, Sony will not only provide better 4K TV hardware, but also provide exclusive 4K movie content, which is Sony's unique advantage at present.
In addition, the RX series, QX series and A7 series launched by Sony after the NEX series launched earlier not only show the strength of Sony Black Technology, but also win half of the market share of China's anti reflective cameras.
Of course, it also focused on the launch of the Sony self timer Liangka KW1, and invited the spokesperson Kun Ling to take selfies on the stage. Liangka KW1 was also the most popular Sony product on the site, and quite a few visitors gathered around the booth. There were various pictures later.
Like the combination of hardware and software of 4K TV, Sony Movie and Sony Music will also bring more and better experiences to Chinese users. The major production of Sony's films is targeted at different countries. Whether it is famous brands like Spider Man or new directors, it is the key goal in the future. Sony Music will combine Walkman products more closely to provide better music resource services, such as Hi Res audio.
Sony Expo 2014 coincided with Shanghai Fashion Week. Sony also cooperated with fashion designers to demonstrate the cross-border combination of digital products and fashion design. The specially planned fashion show also surprised the audience and brought a visual feast. This also makes people understand why the "fashion" design of the lobby has been made.
If there is a news that must be announced and can't be too detailed, I think Sony has nothing to call PlayStation 4. As a product of great concern at present, when Sony PlayStation 4 will be officially launched in China is really expected. Andrew, president of Sony Computer Entertainment, brought a great surprise. Unfortunately, Andrew only said that PlayStation 4 is the current sales record holder in the PS series, and will bring more Sony glamorous entertainment experience to Chinese game players. He did not disclose other details.
(From all sources, PlayStation 4 is bound to land in China in 2014. Details will be announced.)
The no reflection camera series can be said to be the most widely known and popular product of Sony at present. A variety of colors of G series products were displayed on the scene, as well as the latest product QX1 of QX series, which can be called black technology. QX1 can be said to be the most powerful "lens cap". It can replace various lenses to achieve exaggerated visual effects like the above figure. Of course, its hardware performance is also very powerful.
Audio or Walkman, as Sony's time-honored brand, is also a key display. Among them, the Hi Res support position is the main selling point. Following the previous anniversary product ZX1, Sony has also launched the new, smallest and most intimate A15 and A17, as well as the MDR-Z5 and MDR-Z7 headphones launched simultaneously, which continue to make efforts in audio.
PlayStation series products have specially designed a small exhibition hall, which shows that Sony attaches great importance to it. It can also be said that Chinese game players have waited too long for this. Although we have asked about PlayStation 4 at present, it is obvious that PlaySation VITA, as a handheld computer, will be launched synchronously.
Do I need to introduce PlayStation 4?
The most popular one is this image, or simply the Liangka KW1 perfume bottle. This self timer artifact is specially designed for girls who love beauty. The colorful jumping colors, beautiful and crystal perfume bottle design, rotating camera and Wi Fi support are all very pleasing to girls. Sony also designed KW1 booth as a stage dressing room, where many students took selfies.
On Sony Expo 2014, there is also a specially designed small room where Sony Future Technology (?) is placed, which is also its first appearance in China, namely Life Space UX series products. Although Life Space UX currently has only three products, it can be regarded as the benchmark of black technology in terms of price, style and technology. There will be a separate article on Life Space UX, because there is too much to say.
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