According to foreign media reports, Nokia CFO Timo lhamuotila said in the third quarter financial report conference call that he would evaluate and maximize the value of Nokia's brand. In terms of brand awareness, Nokia is the most valuable brand in the mobile phone and mobile field.

In the previous Microsoft acquisition of Nokia, according to the relevant agreement, Microsoft can exclusively use the Nokia brand in smart phone products in the next 18 months, and can use the Nokia brand in functional phones for 10 years. At present, Microsoft is also trying to eliminate the traces of Nokia and use Lumia as the brand name.