As usual, Sony still announced its new series of products at IFA in Berlin, Germany. Compared with previous years, this time's press conference is shorter, but the number of new products is much more. From smart devices, smart phones, 4K TVs, corresponding accessories and shooting products, Sony did not come up with powerful and amazing configurations, but further improved the user experience.
Before talking about the main character, first order the side dishes. The QX series launched by Sony IFA last year surprised many people. With its own technology and creativity, Sony removes the camera screen and uses Wi Fi to connect and view. Today, of course, is to continue to update and enhance. In fact, it is the QX30 and QX1 that have been fully exposed two days ago. At the same time, the QX10 that has appeared before will have four colors to choose from..
QX30 can be regarded as an upgraded or advanced version of QX10. In terms of hardware configuration, QX30 uses a 1/2.3-inch Exmor R COMS sensor with 20.4MP pixels. It supports 60p 1080P video recording and ISO highest bit 12800. The biggest feature of the QX30 is, of course, the 30x optical zoom, which is equivalent to 24~720mm. It really achieves the goal of going anywhere without pressure. The official service life is 200, and the price is 350 dollars.
Compared with the standard QX30, QX1 will undoubtedly make people scream. QX1 uses an APS-C 20.1MP sensor, which can be simply regarded as a continuation of the NEX series. In terms of parameters, with APS-C sensor, its ISO is up to 16000, supporting 1080P video recording of 30p, RAW format shooting and built-in flash. Interestingly, it uses Sony's micro single battery, and its endurance has reached 440. The QX1 is expected to be launched in November this year at a price of $400.
QX1 uses Sony's own E card, which is perfectly compatible with various lenses such as the NEX series, and also has the fun of matching with various bayonet adapter rings. It's really not good for black technology. It seems that Sony will launch a full frame version in the next step.
Since last year, or the rise of intelligent devices, Sony will match each new product with corresponding intelligent devices, and this year will certainly not be unexpected. Sony SmartBand Talk is an upgraded or enhanced version of SmartBand. It has added an E-ink screen to display the corresponding time and data. At the same time, its built-in microphone and speaker can be used to realize functions such as phone answering.
SmartBand Talk uses an ARM Cortex-M4 processor, built-in 2MB RAM, a 1.4 inch E-ink screen, supports IP68 protection level, has a three-day life, and is expected to sell for 160 euros.
As the smart device platform Android Wear launched by Google, Sony said no at the beginning, because Sony had built its own wearable system before, and also said that it would not use Android Wear, but continue to strengthen its own system, which seems to be a compromise in the end.
As the third generation product, Sony SmartWatch 3 uses the Android Wear system, and its interactive interface should be significantly improved. In terms of hardware configuration, SmartWatch 3 uses a 1.6 inch screen, a 1.2GHz quad core processor, 512MB RAM, 4G ROM, and 420mAh batteries. It supports NFC functions, and the protection level is still IP68. The SmartWatch 3 will be available in the fall for € 300.
It has become a common practice to update Android tablet once a year, but this time it is a little different. Sony did not officially launch Xperia Z3 Tablet, but launched Xperia Z3 Tablet Compact. It seems that the Compact plan in smart phones has brought a lot of inspiration and success to Sony.
Sony Xperia Z3 Tablet Compact uses an 8-inch screen with a thickness of only 6.4 mm and a weight of 270 g, making it the lightest 8-inch tablet at present. In terms of hardware configuration, Xperia Z3 Tablet Compact uses a 1920 * 1200 8-inch screen with a 2.5GHz MSM8974AC processor, 3G RAM, and 16G ROM. They are available in Wi Fi and LTE versions, respectively. The price is unknown and will be available in the autumn.
If it's just the above, Xperia Z3 Tbalet Compact may not be interesting. In addition to upgrading the hardware configuration, Xperia Z3 Tablet Compact also adds DSEE HX support, which will improve the music playing effect. In addition, the PlayStation 4 Remote Play function is added, which can display the PS4 screen through the screen, that is, it can be used as a game screen.
In terms of smart phones, Sony has taken out Xperia E3 in the low-end market. In terms of appearance design, Xperia E3 uses full screen glass and double-sided glass, as well as four colors, which are aesthetically appropriate. In terms of hardware configuration, the low-end ad hoc has continued, namely, the 854 * 480 4.5 inch screen 1.2 GHz Snapdragon 400 processor, 2330 mAh battery, and the rear 5 million pixels. It is also expected to be launched this fall, but the price is unknown.
At last, it seems that Sony has decided to launch a new model with one large and one small for the next generation. This time, it is Xperia Z3 Compact. From the name, Xperia Z3 Compact is a small version of Xperia Z3. The hardware configuration is basically the same. It can be said that it is the only small flagship choice in the market at present.
Xperia Z3 Compact uses a 4.6 inch 720P screen, a 2.5GHz MSM8974AC processor, 2G RAM, 16GROM, and memory card expansion. The rear camera is still a 1/2.3-inch 20.7 million pixel sensor and a G lens, but this CMOS has been rebuilt and upgraded, and its performance has been greatly improved.
In terms of appearance design, Xperia Z3 Comapct is still Sony's consistent double-sided glass and full balance design in the general direction, but it has changed greatly in the frame. The frame of Xperia Z3 Compact is a liquid reflection frame. It looks like jelly jelly and can obviously improve the grip. In terms of color, Xperia Z3 Compact will have four colors, classic black and white and special red and green, priced at 429 pounds.
In the end, it must be the biggest protagonist Xperia Z3. In fact, Xperia Z3 has undergone a lot of exposure recently. In fact, its hardware configuration is basically clear, but Sony has always been unable to improve its hardware configuration, so those who focus on parameters may feel that Xperia Z3 is not sincere enough.
In terms of hardware configuration, Xperia Z3 has no significant improvement compared with Xperia Z2. It still uses a 1920 * 1080 5.2 inch screen, equipped with a 2.5GHz MSM8974AC processor, 3G RAM, 16G ROM, and memory card topology. The rear camera is still 1/2.3-inch 20.7 million pixels with a G lens.
In this way, it seems that Xperia Z3 is really not interesting. Of course, the answer is not so simple. Although the screen of Xperia Z3 is still 5.2 inch 1080P, it uses the Live Color LED backlight module with higher brightness, the highest brightness reaches 600 cd/m2, and uses the new Cool White technology, which makes white display more pure. Of course, this is also available on Xperia Z3 Compact.
Xperia Z3 has also upgraded a lot in audio playback. First, it supports Sony's Hi Res audio playback format, and has made some adjustments in tuning. It also supports DSEE HX, which can make up for the drive of damaging music and provide near lossless sound quality. Xperia Z3 also presets the corresponding parameters for the earphones currently sold by Sony to provide targeted optimization.
Although the parameters of Xperia Z1, Xperia Z2 and Xperia Z3 rear cameras are also 20.7 million pixels of 1/2.3 inch, the CMOS used by them has been improved accordingly. This time, the improvement of Xperia Z3 is very obvious. Xpera Z3 is specially designed for focusing and white balance, and provides ISO up to 12800, which is undoubtedly even better in the night scene. In terms of software, Sony's camera plug-in is still continued, and various interesting and useful modes undoubtedly make the use experience better.
For those sensitive to parameters, you can see the comparison between Xperia Z3 and Xperia Z3 Compact in the parameters of the previous generation models. Only from the parameters, the hardware configuration has not been significantly improved, while the three dimensions and weight have been further optimized. If you compare Xperia Z1, Xperia Z2 and Xperia Z3 horizontally, you may think that it is the different upgrading and optimization of the same machine, but it is certainly not so simple. Although the hardware configuration is not outstanding, the experience brought by software in all aspects is not what hardware can bring.
From the perspective of new products released, this is IFA 2014. Sony is more likely to further expand its product line, or further cover more user scenarios, and strive to tap the potential of hardware to provide a better user experience. Maybe it doesn't use 2K resolution screen, no Snapdragon 805 processor, and no special built-in chip, but it integrates more Sony services and special Sony functions. Although Sony did not continue to mention One Sony this time, it is more like One Sony.
On site screening:
After watching the protagonist above, it may not be satisfying. Due to the short time of this press conference, many new products or small things were ignored without too detailed introduction. I will sort them out for you here.
Sony has also customized a sunroof protective cover for Xperia Z3. The model is Style Cover SCR24, which seems to be targeted for optimization. It is unclear whether sleep function is provided. Similar protective covers have been widely used by other manufacturers for a long time, and Sony is also keeping pace.
The PlayStation 4 Remote Play function mentioned in Xperia Z3 Tablet Compact is actually supported by Xperia Z3 series. Whether the previous machines can support it depends on Sony. For this function, Sony has introduced a GCM10 Game Control Mount bracket, which can integrate the device with the DualShock 4 handle, making it easier to play games.
It should be noted that when introducing this function, Sony has repeatedly emphasized exclusivity. It seems that this PlayStation 4 Remote Play function will be a hidden trick for Z3 series or Xperia devices. Of course, in this way, it seems that you have clicked your PSV directly.
Sony seems to have great interest in the headset MP3 player. It has been updated for many generations. This time, it is the latest NWZ-WS613. The main function of NWZ-WS613 is of course the headset MP3 player, which supports the IP68 protection level. There is still no problem in the world. Its new Bluetooth function can also be used with smart phones. NWZ-WS613 is expected to be launched in October at a price of $160.
