At Apple's 2014 product launch conference held early this morning, Apple released two new iPhone phones, iPhone 6 and iPhone 6 Plus. In the famous "One more thing..." segment, the Apple Watch, the long-awaited smart watch, was the grand event. Even if there are two new iPhones that meet people's imagination, they will not affect the popularity of Apple Watch in any way.
Why does Apple Watch attract attention and make people look forward to it? In fact, there is no need to say more. In the past one or two years, the wave of intelligent hardware has been surging. From foreign giants to domestic small entrepreneurs have poured into this field, hoping to seize the beachhead and make great achievements by taking advantage of this trend. There are many hardware entrepreneurs doing smart watches in China, such as inWatch, which was unveiled at the Meizu MX4 launch conference not long ago. Some time ago, smart watches released abroad are emerging in an endless stream, such as Samsung Galaxy Gear S, LG GWatch and the famous MOTO 360.
In this wave, until today, people have seen all kinds of smart watches, but they always feel that there is something missing: the smart watch market still lacks a real "catfish" to activate the whole market, because the current smart watches are either not beautiful in appearance, or not convenient for interaction, and not rich in functions, People even think that smart watches are just fake demands imagined by manufacturers. Under such circumstances, everyone has great expectations for the smart watch launched by Apple.
However, if you look at the Apple Watch launched by Apple in the early morning with such a standard, you can't say that it has no highlights, but it is disappointing on the whole. We will not introduce the specifications of Apple Watch in detail, After reading some related messages from the circle of friends, most of the comments expressed disappointment with the Apple Watch. Of course, some friends said that no matter how much people complained about Apple's products, many people would buy them in the end. We will not comment on the feeling that whatever Apple has launched is "buy buy buy".
However, some domestic entrepreneurs who make smart watches are more active. For example, Wang Xiaobin, the founder of InWatch manufacturer Yingqu Technology mentioned above, said frankly in the circle of friends: In fact, many functions of Apple Watch are very easy to realize, just need to consider doing or not doing. To do or not to do is actually a choice under your own thinking. However, after this Apple press conference, he also wants to release a new version soon!
Of course, most of them are Xiaobin's teasing, but also obviously felt Xiaobin's high spirited. This is also the attitude of most domestic smart watch hardware entrepreneurs towards the Apple launch conference and the Apple Watch. It is reasonable to say that giants like Apple have launched similar products, which may lead to a large gap in product experience due to the strength gap, and the whole market has been harvested by giants. This is something to worry about.
However, Apple Watch has not made such disruptive experience improvements as the original iPhone. To some extent, like most smart watches, Apple Watch is trapped in the strange circle of not grasping user needs. The various functions of the press conference cannot really persuade a person to take this watch with him. However, Apple obviously has high hopes for the Apple Watch itself, so it has also added many functions to the Apple Watch in a big and comprehensive way. It has no way to think about subtraction or real needs. So we see the result that Apple Watch cannot pose a substantial threat to other smart watches in terms of experience.
On the contrary, because of Apple's great influence as a giant company, its products can greatly promote the influence of such products in the general population, thus expanding the audience and expanding the capacity of the entire market. Especially for new smart hardware products such as smart watches that have not really been recognized by the general public, and are recognized by the general users, it is very important for practitioners in all fields to expand the capacity of the entire market. Generally speaking, giants like Apple need to cultivate their own markets and launch excellent product harvesting markets in emerging areas. But if the product has no special quality characteristics, I'm afraid that I will use my influence to make wedding clothes for others.
