Overview:
This year's IFA is Sony's largest product launch. Along with the flagship Z3, Z3 Compact, the successor of the popular Z1C in the previous quarter, was released.
In addition, Sony's entry-level smartphone, Xperia E3, will be the cheapest LTE device on sale. E3 aims at the emerging 4G market, and Sony hopes to use E3 to make a breakthrough in the low-end market.
In addition to smart phones, Sony also released its first compact Xperia tablet: Xperia Z3 Tablet Compact。 Sony hopes to use the Z3 Tablet Compact to push its thin but powerful Z series products to the tablet market below 10 inches.
Finally, in terms of wearable devices, Sony has updated its two devices. The newly released SmartWatch 3 is Sony's first Android Wear platform device, while SmartBand Talk adds a 1.4 inch electronic ink display to the existing SmartBand, which can answer calls or receive voice commands.
Xperia Z3：
Sony's smartphone update cycle is almost one of the shortest in the industry - the debut of Xperia Z3 is only six months after the release of Xperia Z2, which means that Sony can not update its specifications by a large margin like other manufacturers. Compared with Z2, the Z3 released this time is Sony's continuing to improve its own full balance design and continue to evolve in design.
The interior of Z3 is basically the same as that of Z2: MSM8974AC (main frequency is 2.5GHz), 3G RAM, 16G memory space, but the battery capacity is 100 mAh smaller than that of Z2, which is 3100 mAh. Despite this, Sony still claims that Z3 will have a better endurance than the previous Z series flagship - up to two full days at most (the use intensity is unclear).
At this press conference, Sony also announced that at the current screen size level, The 4K (should be 2K) resolution will not bring significant effect improvement, so the Z3 released this time is equipped with the same 5.2 inch 1080P screen as the previous generation Z2. The rear camera is the same as the Z2, still 20.7 million pixels. However, Sony has added the technology of its Cyber Shot product this time, and the image quality is expected to be improved.
In terms of appearance, the frame of Xperia Z3 adopts a new design. The arc shaped metal frame with front and rear double-sided glass still looks very handsome. In addition, in order to better protect the frame and the phone itself when falling, Z3 uses special nylon materials at the corners of the frame, and the three prevention level of Z3 has been upgraded to IP68.
In terms of the camera, the highest sensitivity of the Z3 has been improved to 12800, which means that the Z3 can take better pictures under low light conditions. Secondly, the intelligent active mode will minimize the blur caused by movement during video recording. Finally, the Z3 uses a 25mm wide angle lens head.
In addition, Z3 has also enhanced its integration with PS4. Sony calls it PS4 Remote Play, which means that as long as the Dualshot handle is connected to Z3, Z3 Compact, and Z3 Tablet Compact and connected to the same wireless network as the PS4, users can play games on their PS4 on their mobile phones or tablet screens. This function is planned to be fully launched in November, and Sony also plans to provide this function to the previous Xperia devices.
With the addition of Z3 Compact and E3, Sony offers many choices of body colors, including the usual black and white. Among them, the silver green Z3 looks particularly impressive.
Xperia Z3 is expected to be launched worldwide this month, and there will be a dual card version to choose from, but the dual card version will not be green.
Xperia Z3 Compact
Sony continues to implement its concept of "compact flagship" with Z3 Compact this time - it has basically the same specifications as the large screen flagship in a small body. Z3 Compact is almost as impressive as Z3 in every aspect. It has the same CPU, GPU and memory. The only difference is that it uses a 4.6 inch 720P display screen.
Compared with the predecessor Z1 Compact, Z3 Compact is lighter and thinner, and has younger body colors such as orange and green. The battery capacity is increased to 2600 mA, but the same metal frame as Z3 is not used.
The design language of Z3 Compact is slightly different from that of Z3. The most obvious thing is that its front and rear glass panels extend to the frame of the fuselage, rather than being wrapped by the frame. The well-designed edge grip is very comfortable, and makes the design of Z3 Compact unique.
In other aspects, Z3 Compact shares many of the same features as Z3: 20.7 million pixels with a 25 mm wide angle main camera with a maximum sensitivity of 12800, nylon corners and PS4 linkage functions, and of course IP68 level protection is also necessary.
Xperia Z3 Compact will be launched with Xperia Z3 this month.
Xperia Z3 Tablet Compact：
In IFA 2014, Sony released its first medium-sized tablet computer, namely Xperia Z3 Tablet Compact, with a screen size of 8 inches, but what really attracts attention is that it is only 6.4 mm thick and less than 270 g lightweight, which is really very light after use.
The 8-inch screen resolution uses WUXGA (1920 × 1200). Sony said that the QHD resolution has not improved much in the fineness of the 1080P screen, but this statement is somewhat untenable on such a large screen. Anyway, Z3 Tablet Compact is the best remote screen of the PS4 in the products released this time.
Z3 Tablet Compact abandons the double-sided glass design used by Sony on the original Xperia Tablet Z and replaces it with a matte back with strong fingerprint resistance. There is no doubt that this back design also further reduces the weight.
Z3 Tablet Compact is equipped with the same Snapdragon 801 processor, 3GB RAM 16G and expandable memory. In terms of photography, it is equipped with an 8 million pixel main camera and a 2.2 million pixel front camera. The power of all these is provided by the built-in 4500 mAh battery. The Z3 Tablet Compact has also passed the IP68 certification, and uses the same nylon material as the Z3 at the corners.
Xperia Z3 Tablet Compact will also be launched with Z3 this month.
Xperia E3：
Xperia E3 is the latest Sony entry-level smart phone. This cheapest Sony LTE phone aims at the emerging 4G market. Sony hopes to use E3 to make a breakthrough in the low-end market.
Xperia E3 is equipped with a 4.5 inch FWVGA (854 × 480) screen, 1G RAM and 4G expandable memory, a 5 megapixel main camera and a 2330 mAh battery.
Xperia E3 will enjoy some software functions of Z3 and its bronze body, while bright yellow is the exclusive body color of E3.
Xperia E3 is expected to be released with Z3 this month, and E3 will also have a dual card version to choose from.
SmartWatch 3：
Sony's third-generation SmartWatch will be Sony's first device equipped with Android Wear. During the R&D process of SmartWatch 3, Sony and Google have worked closely together, and SmartWatch 3 has integrated Sony's App exclusively, such as the Walkman App.
Although SmartWatch 3 must be connected to the smartphone to use all its functions, when it is not connected to the phone, SmartWatch 3 can still run independently. For example, users can download music to its built-in 4G storage and play it while running. At the same time, the built-in GPS chip will track users' fitness steps and upload data to Sony's Lifelog App for analysis when the connection with the smartphone is restored.
The 1.6-inch semi reflective TFT LCD screen of SmartWatch 3 has a resolution of 320 × 320. There is also a 1.2GHz quad core processor and 512MB RAM in the body. At the same time, the 420 mAh battery can guarantee the SW3's two day life.
Different from the previous generation of SmartWatch products, SmartWatch 3 abandons the original prominent design. The newly designed silicone colorful wristband or leather wristband will wrap around the body of SmartWatch 3 to provide necessary protection.
In addition, the TV SideView function of SmartWatch3 allows users to change channels or preview program details through SmartWatch 3.
SmartWatch 3 and Z3 are expected to be launched this autumn, with a price of 229 euros (about 1847 yuan) and a wrist strap of 25 euros (about 202 yuan).
SmartBand Talk：
In this IFA, Sony also updated its SmartBand fitness bracelet. The new SmartBand Talk can now answer and make calls or receive voice commands from users. Sony installed a 1.4 inch electronic ink display screen on it. Combined with Sony's Lifelog App, SmartBand Talk can track many daily activities, including measuring the vertical movement of users when they go up stairs or take elevators through the built-in altimeter.
Like SmartWatch 3, the available accessories for SmartBand Talk also include a variety of silicone bracelets, and the SmartBand Talk body is about the size of a thumb.
The main functions of SmartBand Talk are automatic sleep detection, answering and making calls, and controlling music playback; The bracelet can act as an infinite microphone when answering the phone, provided that you don't mind your actions will arouse curiosity.
Like SmartWatch 3, these two wearable devices are IP68 level waterproof and dustproof. SmartBand Talk has a built-in 70mAh battery, which can provide up to 3 days of life. SmartBand Talk is expected to be launched with the Z3 series this autumn, with a price of 159 euros (about 1282 yuan).
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