According to the report released by Juniper Research, the global smartphone shipments will reach 1.2 billion units in 2014, up 19% from 985 million units in 2013.
The main driving force for the growth of the smartphone market comes from emerging markets, and cheap smartphones are the main driving force for the growth of shipments. JR reports that Apple and Samsung currently occupy 45% of the global market share, but cheap smartphones, including Android One, are coming. Thanks to these new players, the average price of global smartphones will be reduced to 274 dollars.
