This article is from: Ainongji Digital Alliance Member Huang Longzhong Contributions from. His WeChat We Media is "Longzhong Right".
If the Meizu press conference on November 27 last year was Huang Zhang's opening trip, the previous week's vivo X1 press conference was a diaosi counter attack. This is funny. Before the press conference held in Beijing, two Guangdong enterprises were low-key and pragmatic enterprises in a corner. The same product conference held in the Water Cube gave a completely different feeling.
It is true that the Yangtze River has pushed the waves ahead. Now the hardware manufacturer has changed from Samsung to China's vivo. Only vivo has launched four flagship phones in a year, and only two Guangdong manufacturers dare to hunt for domestic mobile phones at more than 3000 yuan: vivo and OPPO.
Before Vivo set foot in the smart phone industry with the X series at the end of last year, it could not even get into the mainstream media "eyes". Everyone's impression of it is still at the stage of "music phone". In a year, vivo makes people look up to it.
It's hard not to say that smart phones are boring this year. Except for Apple's 64 bit processor and fingerprint recognition, there is no major breakthrough in hardware configuration. Either follow the chip manufacturer's roadmap or pull the screen larger and larger. For parameter parties, Xplay 3S is their gospel. This new product has created many firsts, which is enough for them to digest for a while:
The first 2K mobile phone with a resolution of 2560x1440, four times the 720P resolution
The first mobile phone with a PPI of 490, currently the highest in the mobile phone industry
The first mobile phone equipped with 3G RAM in the domestic market
The thinnest mobile phone in the world, 4.5mm at the thinnest part and 8mm at the thickest part
The first mobile phone supporting multi fingerprint identification
For mobile phones using OpenCL heterogeneous technology for the first time, GPU and CPU jointly drive images
It is the first time to use AR technology - Photo+in photography applications to make photos move
It is the first time to realize IMAX cinema effect on mobile phones, supporting 2K resolution and 7.1 channels
Equipped with the world's top audio decoding chip ES9018+OPA2604, HiFi has the best effect
Among them, the f1.8 aperture used by the Xplay 3S was ranked first by Lenovo K900 at the beginning of this year, but the sales volume of the latter was average. Although Qualcomm Snapdragon MSM8974AB used by Xplay 3S is currently the highest CPU configuration, it cannot be shipped immediately, so it does not compete for the first place in the CPU configuration war (Xiaomi 3 of WCDMA version has been waiting for a quarter).
The "firsts" listed above have not been officially confirmed and are based on the content of the press conference and comparison with other products. From the practical experience, resolution and PPI really add a lot of points to the display effect. After wearing HiFi earphones, the HiFi effect of the Xplay 3S is also very good (although I'm basically a wooden ear, waiting for detailed evaluation of the number). The back of the phone is designed in radian, which results in the overall thickness of 4.5mm-8mm and good grip.
Since most of the new Funtouch OS systems installed on the field demonstration engineering machines were unstable, when testing multiple software related functions, the machine crashed and restarted several times. It seems that the press conference was still a bit hasty. For example, multiple fingerprint identification cannot be tried; The positioning of "City Show" similar to Nokia "City Kaleidoscope" fails or causes the camera application to stop working. In particular, the function of Photo+"Let photos move" is to upload the video to the cloud after taking the video, and select a picture in the video as the cover. The other party scans the cover and calls out the video from the cloud to play. This function must be connected to the Internet, which is doomed to fail to cultivate user habits for most users who cherish traffic like gold in China.
If Funtouch OS is the software part, it can be upgraded continuously to overcome the bug before its official debut in January next year. Then I can't complain about the following hardware design:
The speaker design of Xplay 3S is completely opposite to that of HTC One. The top and bottom rows of speakers of One are placed on the front. When the sound is put outside, the sound is directed at our ears. On the contrary, the Xplay 3S has two rows of speakers on the back of the phone. The phone sounds like it is trying to escape the devil's palm, far away from our ears. So I had to pick up the sound with my hands holding the horn like above. Undoubtedly, this is a failed hardware design.
In other words, although a lot of "bones" of products have been selected - which fully shows that the pace of developing four flagship products a year is relatively fast, and there may be no time to stop polishing some details - the vivo Xplay 3S is a qualified graduation examination paper as a whole. After the fast paced launch of four models in a year, it announced that it would enter the markets of India, Indonesia, Thailand and Malaysia in 2014, which also had a confidence.
At the end of the year, I recalled what Qualcomm Shen Jin said in an interview earlier this year: "There is no way out for mobile phone manufacturers to focus on hardware without differentiation.". Vivo inherits the advantages of music mobile phones, bet on the quality of HiFi, and has a foothold in this red sea. However, who would have thought that such a manufacturer based on differentiation actually won the first place in many indicators of "hardware competition".
Looking back on this year, I gave Vivo 80 points. The reason is that from zero to nothing, I quickly kept up with the trend of smart phones; And rapidly iterate the products, winning the first place in the industry in many indicators; The most important thing is to make a successful exploration on the road of differentiation. Consumers can clearly describe the vivo brand.
The shortcoming may be that the iterative product is too fast and some details are not handled carefully enough. In terms of software, there are many areas to be improved, especially the newly released Funtouch OS, which has a long way to go to fix bugs. In this regard, Xiaomi is very smart to explore with MIUI. We expect vivo to improve the software and put many good humanistic experiences into practice.
Finally, a picture of a local tyrant's on-site press conference is attached, which is worthy of the battle of auto manufacturers.
