On November 22, 2012, Nokia released the closely watched Lumia 920 and Lumia 820 in Hong Kong. Lumia 920 is priced at 5599 Hong Kong dollars, about 4500 yuan, and Lumia 820 is 4398 Hong Kong dollars, about 3530 yuan, which will be listed on November 28. Just in terms of the price of mobile phones, these two new models of Nokia WP8 system are undoubtedly disappointing. In particular, the price of Nokia Lumia920 Hong Kong version, which is up to HK $5598, exceeded people's expectations.
So, some netizens teased: if you want to buy a Nokia Lumia 920 for 5000 yuan, you are suggested to buy the iPhone 5 first and sell it half a year later. It is conservatively estimated that the price of the Lumia 920 should be 3000 yuan. Then you can buy a Lumia 920 for 3000 yuan. In this way, you can not only buy Lumia 920, but also play with the iPhone 5 for 8 months in vain. At the same time, you can earn 500 yuan.
Lumia 920/820 launched in Hong Kong, and Nokia set a high price. In fact, Nokia has always had the habit of high platform diving. Let's take a look at the high platform diving of Nokia mobile phones in recent years.
Section 1: 5800XM
Listing time/price: listed by the Bank of China in February 2009 at a price of 3500 yuan
Diving range: in April 2009, the price was 2530 yuan, a drop of 27.7% in just two months
Analysis: As the first S60 touchscreen device, the Nokia 5800XM is featured with music functions. At the same time, it is shouldering Nokia's mission of stepping into the touchscreen era. It performs well both in appearance and internal configuration. Unfortunately, the resistive touch screen only supports single point touch. After more and more capacitive touch screens appeared, the advantages disappeared and the price naturally plunged.
Paragraph 2: N8
Listing time/price: listed in September 2010, the official suggested price is 4980 yuan, and the highest quotation is 6999 yuan
Diving range: in December 2010, it fell below 3000 yuan, a drop of 39.7%
Analysis: The main selling point of Nokia N8 is the 1200W camera, and the Symbian ^ 3 operating system is used to improve the operating experience of the system. Unfortunately, it is still the root of Symbian. The upgrade is not big, and the power consumption is serious. At the beginning, players always went for that camera. Who knows that the later flagship model's camera was no worse than the N8, and the 1200W pixel name did not match the reality, which naturally caused serious price drop.
Section 3: N9
Listing time/price: it was launched in September 2011, and the announced price was 4888 yuan. In October, users officially received the goods, and the price was reduced to 3999 yuan
Diving range: in March 2012, the quotation was 2599 yuan, down 46.8%
Analysis: Nokia's first Meego system has not been launched yet and has attracted tens of thousands of people. Everyone thinks it is a turnaround of Nokia. It attracts players with novel touch mode and unique gesture operation. Unfortunately, Nokia announced to abandon this system and switch to Windows Phone shortly after the N9 was launched. Just born, it was abandoned by "parents". Don't we?
Section 4: PureView 808
Listing time/price: June 2012, BOC 4699 yuan
Diving range: in November 2012, BOC 2899 yuan, 38% in five months
Analysis: The 41 million pixel camera of Pure View is much higher than the existing SLR's pixels, which attracts the attention of all. Of course, it is aimed at its photography technology. Unfortunately, the system is inherently flawed. A mobile phone is a mobile phone, not a camera, and it can never replace a camera. As a mobile phone, it does not have a good experience and its price is high. After a burst of enthusiasm among players, they gradually realized this practical problem, and only chose to give up buying.
Section 5: Lumia 800
Listing time/price: in November 2011, the price of bare metal in the UK was 420 euros (about 3750 yuan)/in February 2012, BOC quoted 3899 yuan
Diving range: in October 2012, the Bank of China dropped to 1499 yuan, down 61.5%
Analysis: The slogan of Lumia 800 was "Don't follow" at the beginning. I believe many people started to know Windows Phone from it, because 800 is the first Windows Phone heavyweight model launched by Nokia. Unfortunately, its performance is too poor, the camera's performance is difficult, and various small problems frequently occur. Over time, more Windows Phone phones have gradually lost their charm.
Section 6: Lumia 900
Listing time/price: March 2012, $549.99 (U.S. market, bare metal)/June 2012, RMB 4399 (domestic market, bare metal)
Diving range: RMB2280 in November 2012, 48% in five months
Analysis: Since the announcement of Windows Phone as its main operating platform for smart phones, Nokia's share price has dropped by 90%. Nokia places great hopes on Lumia 900, but the market reaction is poor. Nielsen reported that the sales volume of the Lumia series in the second quarter of this year was only 330000 units. The huge gap between the expected value and the actual value also forced Nokia to adjust the price of the Lumia 900. In addition, Microsoft announced that Lumia 900 could not be upgraded to Windows Phone 8, which was the last straw to crush the high price of Lumia 900.
