On the evening of March 27, Luo Yonghao's Hammer ROM was undoubtedly the hottest topic discussed on Weibo. Luo Yonghao used to call his product revolutionary and great on his microblog 27 days ago, describing the Hammer ROM as a perfect product. Lao Luo's hype has also attracted great attention to his ROM, which has worried many peers. However, after the press conference, it is estimated that the colleagues of Hammer are sleeping soundly. On the contrary, Lao Luo is going to lose sleep. The official version of MIUI V5, also released in the National Convention Center on April 9, is bound to keep Lao Luo awake all night.
Seen from the microblog last night, there are complaints everywhere (see details《 Old Luo Hammer's complaints at the Smartisan OS conference 》Article). On the one hand, the Hammer ROM does not have too many features, and on the other hand, because of the early marketing hype of the Hammer ROM, users' expectations have been greatly improved. As a result, the higher the expectations, the greater the disappointment, which led to a retaliatory rebound on Weibo.
Although there are many complaints on the Internet, there is no doubt that the hype of Hammer is successful, and Lao Luo is definitely the most powerful marketing master in China: from the early events of Siemens and Fang Zhouzi, to the complaints of Meizu and Xiaomi, we can see that Lao Luo has carefully planned. First, we should improve our own popularity through some events, and then attract the attention of major media by complaining about its competitors.
Even at the press conference, Lao Luo is still playing his marketing expertise, and has been creating various communication points to let the major media promote him for free. For example, he complained that all the manufacturers who used landscape pictures as default wallpapers were local buns, and that they imitated the call of Huang Zhang, and displayed Jobs in the communication interface.
However, no matter how good the hype is, if there is no good product, users will not buy it. Luo also said at the press conference that MIUI has 400 people, while Hammer has only 7 people. It is not easy to build a ROM with only seven people. Even though these seven people are excellent and one is top ten, it is far from enough to build a ROM. On the team, Lao Luo still lacks strength. I believe Lao Luo is also very clear, saying that he killed MIUI in seconds is just a means to hype and cheat VCs.
From the outside world, Lao Luo's products are also variously called. Lao Luo's official name is "Smartisan OS", but people all over the world know that calling a hammer an operating system is definitely gold on the face; Even if we used to call it "Hammer ROM", I would not think that what Lao Luo has made is a qualified ROM. Even with desktops lower than ROM, such as Go desktops, it is difficult for the hammer to achieve "instant killing". What exactly did Lao Luo do? In the words of Zhang Lu, co-founder of Facebook and chief editor of the original Yebang magazine
You all think I'm a mobile phone maker, but I'm actually a rom maker. You all think I'm a rom player, but I actually sell tickets. You all think I sell tickets, but actually I am an icon maker. You all think I'm making icons, but actually I'm here to make brain teasers.
Another article on Lei Feng.com《 》The author lists four steps to be a Rom: 1 Think of an exotic name and SLOGAN; 2. Work hard on the theme, and elaborate in terms of lock screen, desktop, wallpaper, navigation, icons, menus, lists, settings, sorting, and search lights; 3. Develop some of their own highlight applications, or expect to become highlight applications one day; 4. Pre assembly. The author believes that Lao Luo's hammer is still in the first and second steps, which is why we think the hammer is not a qualified ROM.
It takes time and money to make a good product. Lao Luo now has a small team of seven people, and it takes less than a year to make "ROM" or icons. At the press conference, Lao Luo said that the first version will wait until June 15, but it is only a public beta version, and the launch of the Hammer mobile phone will wait until next year. In such a long time, there are still many variables, and the hammer may continue to skip tickets.
Coincidentally, after Luo Yonghao listed "more than 1000 innovations" last night, at 20:07 this evening, Lei Jun, chairman and CEO of Xiaomi, published a microblog:
[MIUI V5 is a vast project] MIUI started on June 1, 2010 and released its first version on August 16 of the same year. It persisted in weekly iteration for 1044 days, covering desktop, six core functions, more than 20 utilities and eight core mobile Internet applications (browser, music, reading, video, app store, theme, game center and Xiaomi Mall). There are too many innovative design and easy-to-use function points, I really don't know how to say?
In an episode, when Ali (Li Wanqiang) announced on his microblog on March 5 that the Rice Noodle Festival would be held in the National Convention Center on April 9, someone teased that Lao Luo could leave the 16:9 curtain for Ali. Now that the suspense brought by the hammer has been uncovered, it is not meaningful to continue to complain about the hammer. If you still believe in love after watching the hammer conference, let's see what the surprise is in the official version of MIUI V5 at the Rice Noodles Festival.
Related article link
Hammer ROM conference tickets were snapped up and sold out in half a day
Live broadcast of Hammer Smartisan OS conference