Recently, Samsung Taiwan hit and discredited HTC through its subsidiary Pengtai Marketing. Wang Xuehong, the chairman of HTC, said that "everything in the market is best fair competition".

After the shooting, Wang Xuehong, chairman of HTC, attended the Women's Equality Forum at the headquarters of the World Bank in Washington. When asked about the shooting, she hesitated and said, "It is best that everything in the market is fair competition.".

On the other hand, Du Weiyu, general manager of Samsung Taiwan, said that the shooter gate would not affect the sales of Galaxy S4, and would focus on experience marketing, believing that users would rely on what they saw.