Yesterday, Taiwan Samsung, through its subsidiary Pengtai Marketing, hired students to write articles on major online forums to ask themselves questions and answer. The news of suspected attack and slander of HTC, a competitor, was so noisy that it had to accept the investigation of Taiwan Fair Society. According to AFP, if the above is true, Samsung will face a fine of 835000 dollars. Now, according to the latest report, Samsung has admitted this behavior , and pointed out that the reason for this situation is that the company's employees misunderstand the market decisions proposed by the top.

The media statement issued by Samsung is as follows:

"Samsung Electronics will, as always, maintain a transparent and honest attitude towards consumers, as stated in the company's internal Online Communications Credo. We encourage all Samsung Electronics employees from all over the world to continue to follow the concept of this credo. The recent accident is very unfortunate, and the reason why this happens is that employees have misunderstood these basic principles. Samsung Electronics Taiwan (SET) has cancelled all local marketing activities, including submitting anonymous comments, etc. At the same time, we will also guarantee that in the future, all SET online marketing activities will be carried out in strict accordance with the company's Online Communication Credo. In addition, we apologize for the inconvenience caused by this incident. We will continue to strengthen staff education and training to prevent similar events in the future. "

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