At 23:00 last night, the high-profile BlackBerry 10 launch conference was held simultaneously in New York and London. At the press conference, RIM released the new platform BlackBerry 10, as well as two new phones based on BlackBerry 10: Z10 and Q10. Love to play computer games This time The BB10 press conference was broadcast live 。

At this press conference, it is worth noting that RIM launched the slogan of "Blackberry: One Brand. One Promise". CEO Thorsten Heins announced that RIM would officially change all the company's brands, including the company name, to "BlackBerry". Heins said that compared with the parent company RIM, the name of Blackberry has greater popularity. RIM CMO Frank Boulben also said that "Blackberry" has become a well-known landmark brand. This renaming can let people know that this is a new start, and it is also conducive to the company's concentration of resources and revitalization.

The trading code of the renamed Blackberry Company in NASDAQ will be changed to "BBRY", and the trading code in Toronto will be changed to "BB".