In 2011 and 2012, the mobile power industry has developed rapidly, and mobile power has also become the "sweet cake" in the eyes of businesses. In Guangzhou and Shenzhen alone, there are more than 2000 mobile power manufacturers with their own brands, as well as countless small workshops and fake factories. In the major digital stores and online malls, we can also see a variety of mobile power supplies with very large price gaps. For most manufacturers, especially micro and small manufacturers, in order to make a profit in this highly competitive market, they have to use some less glamorous means.

Method: Virtual standard capacity

With a capacity of 5000mAh portable source For example, the price of a better brand mobile power supply is generally about 200 yuan, but on Taobao, we can see a so-called 30000mAh mobile power supply, whose package price is only 125 yuan. Why is this power supply so cheap?

The reason is very simple. The merchants take advantage of the consumers' mentality of seeking big things. Compared with the cost control of being penny pinching, the false label capacity is not only simple and easy to implement, but also has been tried and tried repeatedly. The consumers' mentality of seeking big is thoroughly thought about by the merchants. The so-called phantom power is to label a product that originally had only 3000mAh as 5000mAh. Just like in the Battle of Chibi, Cao Cao claimed to have 800000 troops, but the actual number is probably only known to himself (historians later verified that Cao Cao had only 200000 troops). But as long as it is fierce and powerful, it is enough to scare people, and inexperienced consumers will also pay for it.

Taking the above 125 yuan 30000mAh power supply as an example, it is found from the evaluation that a user has charged a 1750mAh mobile phone for three times and then no power is available, and its virtual standard rate even exceeds 200%. In the mobile power evaluation conducted by the famous domestic IT media, such as Computer News and Microcomputer, it was found that some mobile power products of major brands also have the problem of virtual labeling - virtual labeling of capacity has become a hidden rule of the industry.

The virtual labeling of mobile power capacity is like a fruit vendor fiddling on a scale, but because "capacity" is an invisible and intangible thing, it is also more covert and deceptive. I can only say that when I see the outrageous mobile power supply with low price and high capacity, I have more eyes in my heart. Can there really be such a good thing in the world?

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