Shenzhen Huaqiangbei is a famous electronic product trading center in China and even in the world. But last weekend, Xiaoji went to Huaqiangbei's market and noticed several Counterfeit mobile phone Our counter is empty. The number of shanzhai mobile phones is getting smaller and smaller, and some well-known brands are replacing them: Huawei, ZTE, Samsung, Lenovo, etc. The copycat mobile phone is forced into Liangshan?
What is a counterfeit mobile phone?
Counterfeit mobile phones are small mobile phone manufacturers that rely on imitation and innovation to imitate the appearance or function of mainstream mobile phone brand products at a very low cost, and ultimately are similar in appearance, function and other aspects, but the price is far lower than the imitated mobile phones.
These characteristics of shanzhai mobile phones were very popular with consumers in the entire Huaqiangbei electronic market a few years ago, and the shipment volume was quite large. Xiaoji learned about a place called "Mingtong Digital City", which is known as the world's largest counterfeit mobile phone sales center. The monthly rent of about 5 square meters of booths here used to be as high as 100000 yuan, but now the monthly rent of 7000 or 8000 counterfeit mobile phone booths has gone unnoticed. Why does this happen?
Where have those fake mobile phone dealers gone?
Almost all fake mobile phone dealers in Huaqiangbei are undergoing transformation: some have turned to the sales of Apple accessories, some have turned to the sales of Samsung, Apple and other counterfeit mobile phones, and some have turned to the smart phone market of other small and medium-sized brands (this part of brands, such as Mige, HIKE, can be understood as the "upgraded" brand of the fake)
Since last year, smart phones have been rapidly popularized in China, and domestic counterfeit phone manufacturers are facing a huge impact. At present, the single core product can be less than 300 yuan, and the mobile phone with MTK dual core solution can be four or five hundred yuan. Domestic brand mobile phone manufacturers such as Tianyu, OPPO, Meizu, Bubugao, Huawei and ZTE have become important obstacles to the development of shanzhai mobile phones. For example, the small hornet mobile phone of Tianyu has sold for more than 300 yuan. Who wants to buy an unknown fake phone? What's more, in such a place with such strong brand flavor.
Big name manufacturers pay attention to the middle and low-end market
ZTE's small whirlwind mobile phone, Tegra 3 quad core processor, is only 999 yuan. Xiaoji noticed that many brands such as Apple, Samsung, HTC and Huawei are launching "low configuration" mobile phones, which are intended for middle and low-end consumers.
It is rumored that Apple will launch a cheap version of iPhone and iTV that have been around for a long time next year,
Samsung may also release the Galaxy S4 and low-cost Galaxy Note 2 smartphones at CES 2013.
The counterfeit mobile phone is cheap and powerful, but the price of the current brand mobile phone can match its price, and the function and work will not be inferior to the counterfeit mobile phone. Consumers are more and more inclined to purchase brand phones in terms of brand balance. Because many brands of mobile phones can already achieve: mainstream configuration, the price of counterfeit mobile phones.
At present, the number of fake mobile phone manufacturers in Shenzhen is less than one tenth of the peak period. How far can "fake mobile phone" go?
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