Walk into the journey of Coolpad -- visit to the first ten million Coolpad S6 and Coolpad headquarters
Walk into the journey of Coolpad -- visit to the first ten million Coolpad S6 and Coolpad headquarters

On May 24, a sunny weekend, today, Coolpad welcomed its first 10 million level mobile phone product, Coolpad S6. Coolpad decided to invite all media friends to come to Coolpad's production base to witness this historic moment. In addition, Coolpad's Shenzhen headquarters will be developed for media visits.

 

This time, Coolpad invited the media to visit the factory in Songshan Lake, Dongguan. After we arrived at the factory, Coolpad Cao Jing promoted President Cao to introduce the current situation and future plans of Coolpad to us.

 

There is also a badge on the scene to indicate our identity. The one on the right is us Love to play computer games Your own badge.

 

Starting from the history of Coolpad, Coolpad was not a mobile phone factory at first, but gradually transformed to focus on mobile phone manufacturing.

 

 

President Cao is introducing why Coolpad can be sold all over China.

 

 

In terms of software services, Coolpad is also gradually catching up.

 

 

Then we also visited the production line of Coolpad, and witnessed the important moment of the production line of the 10 million Coolpad S6 mobile phones.

 

Unfortunately, the production line is not allowed to bring cameras and mobile phones into the site. Now these two photos are taken for the media by Coolpad's photographers.

 

Mr. Cao and the factory director of Coolpad are holding 10 million Coolpad S6 mobile phones, which will also be launched into the market normally. Finally, after the lucky consumer buys this mobile phone, Coolpad will award a cash award.

 

Finally, all the visitors took a group photo of the factory media and staff.

 

After that, I returned to Shenzhen to visit the headquarters of Coolpad in Shenzhen.

 

We first visited the UI design studio of Coolpad.

 

Since this department of Coolpad is basically young, the office decoration is more young than other traditional offices.

 

There are some simple and warm details everywhere.

 

 

Green plants cultivated on the windowsill.

 

And draw a panda under the camera

 

After that, we will visit the history exhibition room of Coolpad.

 

There are many new models of Coolpad outside.

 

There is also a very sultry pink cool S6.

 

There are also displays of various models that Coolpad has always innovated.

 

 

President Cao gave us a relevant introduction.

 

 

There is also an internal chip display on the booth.

 

It is hard to imagine that such a thin chip should be ten layers of chips stacked together.

 

Finally, we had the honor to visit one of the confidential departments, Coolpad Mobile Phone Design Department.

 

On the desk in the department is a pile of discarded parts and prototypes of Coolpad mobile phones.

 

 

The Coolpad prototype with all metal concentric round back cover is just a prototype that has been enabled.

 

 

In addition, there are various phone back covers.

 

The design director also showed us the polishing process of the magnesium aluminum alloy middle frame. At the beginning, it was just a whole piece of metal, gradually polishing the details and the opening of the antenna part, and then gradually molding through nano injection molding. The process was quite complicated.

 

Later, I was lucky to have a direct interview with Chen Mingyong, the chief designer of Coolpad, and to be able to directly enter their design office for shooting.

 

Design manuscript.

 

In addition, there are various materials and parts for reference in the office.

 

Various color schemes.

 

The team of Coolpad designers is being interviewed by us. This interview really let us know many answers about design from Coolpad. The Coolpad design team was not originally the Home key of the design entity, but later had to design it like this for some reasons. In terms of material selection, it is also through a large number of investigations, and then select the scheme that most people like to choose, without being able to adhere to their original design. The design team also hopes that the design of Coolpad mobile phones will become younger and more fashionable, or choose more different materials to create a new appearance. Finally, the design team also assured us that the upcoming Coolpad Grand View 5 would remove the physical Home button and use more beautiful materials to present to consumers.

 

The new material back cover that Coolpad is trying to use is still in the confidential stage, so we will not release its material.

 

In addition, Coolpad is also trying to use wood grain material. This kind of back cover is not a complete wood design, because in consideration of the durability of use, it finally chooses to cover the plastic material with wood grain material.

 

Finally, when it comes to the contradiction between the designer's original design and the final production design, Coolpad designers also told us that the original prototype was the closest to the original at the very beginning, because the placement between the screen, frame and other components did not need to be considered, but it was another matter to really make a mobile phone, and the arrangement of components could not be so perfect, As a result, the final effect of the mobile phone will be slightly different from the appearance of the prototype. Therefore, the design department has quarreled with the production department many times, and a mobile phone finally needs to be constantly adapted in all aspects to be launched.

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