How to hold a press conference is a threshold for many hardware entrepreneurs. Not everyone is born a speaker. An excellent press conference speech can raise the market awareness of products from 100 points to 200 points; In the same way, a bad speech will also overshadow a good product.

Many hardware entrepreneurs hope to make a Jobs like speech and present the best products that they have devoted their efforts to to users with the most wonderful appearance. However, many excellent products were given a discount when they were released due to their poor diction.

What should I do?

As an entrepreneur, I have come here to cut through the thorns. What is a mere speech? Learn!

The project team specially invited He Jia, a senior curator and trainer, to organize a 100 minute "product launch speech training" course - Founder's Speech.

Lecturer He Jia   He is the curator of TEDxZhuhai and a columnist of many financial technology websites. As a former planning consultant of Hong Kong Satellite TV and an internal training lecturer of Tencent and China Mobile, he has conducted many trainings on speeches, roadshows, press conferences and other projects, and has senior practical experience in speeches.

How to create a product launch conference that allows users to queue up? This course will thoroughly explain the following points in two class hours:

1. How to create a title that will please the audience?

-Correctly understand user complaints

-Users are happy, not founders

-Do all products have user pain points

2. Explosive opening&interaction skills

-Funny story - self darkness - ridicule - tear force

-Physical display

-Invite guests

3. What did Jobs say about products?

-Jobs' press conference

-The audience understands the golden circle of the product

-What are the advantages of the product?

-Do you want to avoid the shortcomings of the product?

4. If your audience can only remember one sentence?

-Differentiated product positioning

-Core Appeal Mining Skills

-Graphic copywriting

5. Simple ppt design

-Zen of Design

-Reference design cases

Note: Handouts may be slightly adjusted during continuous iteration

Lecturer He Jia

Activity location : Yiqi Crowdfunding Space (B1, Block B, Tianli Mingcheng, Nanshan District, Shenzhen)

Activity time : 19:30~21:30, September 24, 2015 (two classes, 50 minutes each, 10 minutes in between)

***This activity is a fee based activity, and you can enter with the ticket verification code.

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