I was bombarded by a piece of news early this morning, and all major media were reporting Friday Apple The stock market fell another 2%, causing it to lose the title of the world's most valuable company. In fact, it is just a piece of news. In many people's eyes, this is expected, but it is just a matter of time. After the era of Jobs, we have clearly felt that Apple is no longer the alluring Apple before. Apple's stock market fell another 2% this time, and the loss of the position of the company with the highest market value was caused by various reasons.

Of course, users' expectations of Apple products fell first. After the era of Jobs, Apple's innovation and mystery have declined again and again. In the past, when Apple launched new products, everyone might be salivating and ready to move. Now, when hearing similar news, the heartbeat, breathing and pulse are normal, I think that it is probably just a little change in the appearance size, or adding more functions, so it is not exciting.

Second, because iOS The product is no longer very innovative, which gives the competitors Android A good opportunity. After that, various Android devices caught up with each other and occupied a large part of the market of iOS products. Although the profit margin was not as high as that of Apple, it still had a great impact on Apple. And these competitors are still improving step by step, without interruption.

Little Green Man is becoming stronger step by step

Finally, the turbulence of a company is closely related to its leaders. Since Cook took over the CEO of Apple from Jobs, there have been many comments about Cook and Jobs. According to some media, Tim Cook is a skilled businessman who is not as discerning and inventive as Steve Jobs. Cook likes to use business school ideas to solve problems. In Apple's world, it doesn't work. Because Jobs had too much influence, Cook was inevitably compared after taking over his work, and there were many comments on the Internet:

What is Tim Cook missing from Steve Jobs? However, Jobs knew how to combine art with technology. Cook only knew that if it was linked to value, who would be more willing to spend 5000 yuan to buy an art and a hard product?

: Another beta 5 in ios 6.1 proves that Apple is really SBy under the leadership of Cook!

: The rumors of cheap iPhones and large screen iPhones have never been less... If I never believed in them before, let's wait for the change of Apple in the Cook era.

: When Apple's share price reached $700, Cook announced the acquisition of market shares, and integrated logistics to control costs! I think it is the beginning of Apple's decline. If a technology company does not take the road of innovation and do other things, it is called doing nothing! I5 is extremely disappointing. After that, it is nothing more than adding an I5s, that is, eating the old book to the end! Jobs, die with open eyes!!

Cook is an expert in controlling the supply chain and a businessman. Jobs is a geek who is extremely demanding of technology, which is the reason why Apple has different development directions

Some people say that Jobs is an artist and a paranoid lunatic. Tell a madman that his things are not perfect, and he will certainly answer you or swear. Some people say that Cook is a businessman, a businessman who is good at calculation and knows how to get the maximum profit. Tell a businessman that the goods he sells are not good enough. He will smile and apologize to you, and then try to meet your requirements.

Cook is a businessman, but he is not a founder like Jobs. The value of a brand is not only reflected in whether it can create good products, but also depends on whether it can give users a good experience.

: Jobs foresees the future needs, Cook adapts to the needs of the times. Cook is a good businessman and analyst, but he cannot be a creator and designer. Apple has gone from god to man.

: Cook is a businessman, while Jobs is a madman. It seems that I prefer the working style of a madman!

: Apple's upgrade of the iPhone 5 can be said to have kidnapped a large number of users, developers, accessory manufacturers and operators before getting on board in 2012. Only a comprehensive upgrade from software to hardware can keep pace with them. Cook is a shrewd businessman, neither an artist nor an inventor. So he is not afraid of leaking secrets for half a year, nor is he afraid of complaints from old consumers. What he wants to hear is the praise of analysts and the sound of jingling coins.

Conclusion: Jobs is an artist, while Cook is a businessman, who does not know product art and "i". Finally, according to Newton's law of gravity, if the apple stops growing, it will always fall from the tree.